Luolai Home Textiles wins the most valuable brand in China's textile industry

Recently, the China Brand Research Institute and Southern Newspaper "Brand Watch" magazine jointly announced the "2014 China Top 500 Most Valuable Brands List and China Industry Top 100 Brands List." It is reported that the total value of the 500 Chinese brands on the list this time is as high as 110848 billion yuan. In this list, many brands in the home textile industry, e-commerce industry, food industry and apparel industry have performed strongly. With the brand value of about 6.2 billion yuan, Luolai Home Textiles has become the only home textile brand selected and has won the most valuable brand in China's textile industry.

According to Mr. Zhong Guodong, director of the Research Center of the China Brand Research Institute, "China's Top 500 Most Valuable Brands" is evaluated from the perspective of brand value management, using the current value of income method to assess, based on the company's profit level in the past three years The excess profit brought by the industry characteristics, market status, brand market position, brand substitution, brand growth, brand influence geographical scope and other factors to be revised. All data comes from public channels such as government departments, industry associations, and annual reports of listed companies.

Mr. Zhong Guodong also said, "The shortlisted brands are the best ones, because an industry intelligence produces an iconic brand, and the competition is fierce."

And Luolai Home Textiles won the honor of "China's Top 500 Most Valuable Brands" and "China's iconic brand in the textile industry", which is undoubtedly another recognition of Luolai Home Textiles.

Some analysts said, “The award-winning brands are all proven and experienced brand builders. Trust and excellent brand building capabilities are the key factors for the success of such brands. Revenue growth has made Chinese consumers more versatile and familiar with brands. Recognition. This is especially true for the home textile industry, which is closely related to people's livelihood, because consumers are willing to spend more to buy brands they trust. "

As analysts have said, Luolai Home Textiles has been focusing on the home textile field for 20 years. As a home brand inseparable from the daily lives of consumers, with the attitude of being responsible to customers, family and society, Luolai Home Textiles not only To meet the needs of consumers with market-leading creative design and high-quality products, it is also to insist on building a healthy home life for consumers with honest, pragmatic and stable operation. Today, this reputation is undoubtedly a concrete manifestation of consumers' trust in Luolai Home Textiles and a true portrayal of the business mission of Luolai Home Textiles to "let people enjoy a healthy, comfortable and beautiful home life".

The editor-in-chief of the GO Good House in Suzhou collated the report, sourced from Xinhua.com.

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