Personalized demand in the furniture industry has shrunk?

In any industry in our life, there are always some well-known brands, and the furniture industry is also the same. The existence is reasonable. These furniture brands must have their own unique personality and taste while ensuring the quality. It is no longer a concept of a commodity, but a symbol of a certain lifestyle, an experience, and a certain self-concept. Apple brand can win the love of fans all over the world, because the brand advocates the "I" appeal, imac, ipod, ipad, the three "I" series products are all close to the individual needs of consumers, allowing consumers to show their own brand Unique personality, fashion taste and social identity. The earth is round. Although Apple is still a bite by you, it is still Apple. Microsoft and Google still can't surpass the "soft and hard" iphone. The App Store is full of users' personalized needs. The hardware can surpass, but you can Can't replace the App Store, this is the true value of Apple, because that is the value of customer demand. Henry Holtzman, chief knowledge officer at the Massachusetts Institute of Technology Media Lab, predicted that the TV station would die. 1. TV and computer are more and more consistent; 2. The program has gradually been transformed into user experience, and operations can be completed without TV; 3. TV stations are dying, video is booming, and TV manufacturers must change. 4. Multi-screen interaction and the rise of social TV will change the characteristics of TV. 5. Everyone will have a TV of their own. In addition, mobile communication operators, electrical appliances, clothing and other industries are groping on the road to meet individual needs. There are indications that as customers become more self-conscious, individualized needs become more and more distinct. In the future, it is even possible to achieve a completely personalized, one-to-one tailoring. If you can't meet their individual needs, it is not alarmist to go to the end of the road! Related reading: Furniture enters the "private custom era" At this time, we don't have to ask: Where is the personal demand for the furniture industry? Now we have many manufacturers In making furniture, it is actually putting his will on the consumer. In a sense, this is tantamount to the ideological action of raping consumers. Including some of our domestic brands that are more individualistic, they think that they must accept things they do, so many bosses specialize in styles, how to highlight research, rather than how to meet the individual needs of consumers. Of course, we are also delighted to see that many companies in the furniture industry have already seen the development trend of individualized needs. The most mentioned ones are the words “customized”, such as custom furniture and custom wardrobes. Among the companies that pioneered the custom furniture industry earlier, they have already grown a number of well-known brands, and they have already taken the lead in the industry. In addition, a large number of emerging brands such as Wood House, Weiyi, and Blue Valley have emerged in the field of custom furniture. In addition, the combination furniture is popular among users because it is easy to disassemble, store, and easily meet individual needs. Of course, meeting the individual needs is not equal to "customization", "customization" is not equal to the customer's needs of the size and style of processing and manufacturing. On a certain level, custom furniture is a service industry. Therefore, those brands that have been eliminated in the field of custom furniture are all because they have not recognized the essence of the industry and cannot be carefully removed from the bureau. Personalized needs, the content is more abundant.

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