Cabinet enterprise marketing needs to make full use of WeChat advantage

From traditional posters such as wall posters, roadside advertisements, newspaper advertisements, and TV commercials to today's Weibo and WeChat promotion, the forms of advertisements are changing with each passing day. These forms of advertising have advantages and disadvantages, especially the WeChat propaganda method is the most prominent. While cabinet companies have received a lot of attention, they must also master the methods to avoid the negative impact of WeChat marketing.

WeChat marketing is favored by cabinet companies

Since the birth of WeChat in 2011, the number of users has exceeded 800 million in November 2014. In the past three years, the corporate public number has registered 6 million. WeChat has become China's largest instant messaging application tool. According to statistics, the growth of mobile online shopping is 44 times that of general online shopping. The birth of WeChat provides convenience for grassroots civilian online shopping and online retailing of brands. For the cabinet industry, this is a golden opportunity, and micro-marketing will bring new opportunities for the transformation of cabinet enterprises.

WeChat has become the preferred channel for circle marketing with its privacy and layering. According to relevant surveys, 7% of users who follow the WeChat public account will choose to post news or interesting Weibo content to “Friends Circle” or “Weibo”. Although WeChat marketing has tremendous development potential, for cabinet companies, it is necessary to consider the situation of the company itself in the development. According to industry insiders, when leveraging the advantages of WeChat marketing, cabinet companies should constantly improve the information push model, grasp the frequency of information push and the readability of information content, so that customers are interested in knowing the cabinet enterprises through the information pushed. information.

Cabinet enterprise marketing needs to make full use of WeChat advantage

At the same time, cabinet companies want to make WeChat a "bridge" to communicate with consumers and audiences, we must clearly understand that WeChat can not be just a marketing tool, but also regard WeChat as a "diverging platform". Let consumers know the company in the first time and let the dealers understand the industry dynamics. In fact, marketing is not content, but content is marketing, cabinet companies can allow users to precipitate demand rigidity and generate emotional resonance. Just pull the user, do the content, play social, not a master, the real master is to be able to find the pain points and itching from the user's behavior habits, let their needs precipitate on the WeChat platform, forming demand rigidity This is the basic principle for cabinet companies to conduct WeChat marketing.

Although WeChat rapid marketing does have the characteristics of low-cost dissemination of promotional information, in the process of practice, cabinet companies cannot use WeChat as a pure advertising transmitter, but evolve into a customer management tool to maintain and operate the customer circle of friends. Realize the many advantages of using and using WeChat means.

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Label: Cabinet Enterprise Marketing needs to make full use of WeChat advantage

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