Tile enterprise development can not be lame

The trend of e-commerce development is unstoppable, but online and offline are still a major trend in the marketing and promotion of ceramic tile companies. Tile companies need to control balances online and offline, and they should not be biased toward any party, especially in the period when the market is in a downturn. Tile companies need to balance the benefits of online and offline, and they can't develop at a loss.

The rapid development of electronic commerce has become a general trend

With the e-commerce sweeping across all walks of life, people’s consumption patterns have also undergone tremendous changes. More and more people are keen on online shopping. Companies that are starting to try out e-commerce startups are also flooding and the major shopping malls are competing as well. The crowds competed. For the development of the current ceramic tile industry, “electric shock” has gradually become a crucible, after all, the traditional way has gradually been unable to meet the development of the current business, only to find new ways to find a way, ceramic tile companies in order to break new ground in the new Achievements.

Consumers need to experience the traditional store will not disappear

For e-commerce so rapid development, industry sources have said that despite the alarming rate, but the tile e-commerce can not completely replace the status of the traditional store, after all, ceramic tile is a large item, not faster than other consumer products. There are some advantages of the store is not possible by the tile electricity supplier, the argument that stores disappeared is not reliable. Perhaps the best situation is the situation where the two complement each other. As we all know, tile products compared to ordinary fast-moving products still have some differences, a group of good tiles are expensive, simply rely on electricity business platform display, based on the picture is still very difficult for consumers to feel comfortable buying, let alone see the real thing, Consumers may want to shop around, let alone see pictures. Therefore, it is often necessary to go to the store to experience whether the product is suitable and whether it is worth buying; in addition, after the ceramic tile is purchased, it will also involve installation and maintenance services. In this respect, it is impossible to provide complete services on the line and consumers cannot buy it. Therefore, this aspect Stores have an advantage.

On-line and off-line production of ceramic tile enterprises can not be lame

Although e-commerce has become a trend in the development of the ceramic tile industry, how to make use of both online and offline “legs” to develop quickly and steadily, and to prevent a certain part from “dragging” is also a tile company that needs to be considered. To balance the interests of existing entity channel providers, online and offline resource integration is a problem that companies must face. For tile companies, e-commerce and traditional stores are two legs of their own development. They are indispensable and e-commerce may promote the development of stores. In the future, in the ceramic tile industry, e-commerce and traditional store operators will no longer play against each other, but the two channels will be combined and complement each other. Therefore, to stabilize the "online" and "offline" of these two bowls of water can achieve long-term profitability.