Big home week IKEA is busy extending up and down

This week's big home industry has two key words: extension and deep digging. Take the two giants as an example: IKEA Beijing store quietly sells beautiful and Decker foundry household appliances, and also signs the kitchen decoration, the penetration into the upstream and downstream of the industry chain seems to be the new goal of IKEA; Amazon is exposed to multiple new Warehouse, used for the distribution of furniture and home appliances, the days of ridiculous track reconstruction.

Under the leadership of the giants, there are two new ideas for practicing the new Jin Jin, the Haier of the smart TV, Lin's wood industry of "changing the game" and so on.

The future frontier trend, the industry's biggest dynamics, the brand's latest action, all in the "big home week" news (welcome to the WeChat public number big home electric business circle dajiajuds).

Trends Insights to repair warehouses and new home appliances into Amazon's new favorite Wall Street Journal quoted people familiar with the matter, Amazon built at least four large warehouses, used to deliver large items, and entered the field of home appliances and furniture.

In response, Amazon responded: “We have a number of distribution centers in the United States that focus on large-size items such as furniture or mattresses. We offer scheduled delivery for large and heavy products, and the speed is getting faster. In fact, some products can be delivered in one or two days in some cities."

Big home electricity business circle comment: previously said that it will be responsible for the distribution service of third-party furniture sellers, no longer require the national sale of furniture, introduce furniture brand Ethan Allen, sign the life brand Cloth & Company and interior design The joint series of the community ApartmentTherapy, released the big data of the Internet home improvement trend... Contact Amazon's recent two-month concentrated action in the home field, you can see that after completing the onlineization of electronic products, books, fast-moving products, etc., for many years Due to difficulties in delivery and other reasons, the furniture appliance that sits on the cold bench finally has the opportunity to play.

IKEA's old furniture, now sold by Barnebys, a high-priced art auction platform, shows that some of IKEA's early furniture products are now a sought-after item for art collectors, compared to the price of the year. Soaring."

For example, the Clam armchair from the Danish designer Philip Aktan, sold in 1944, can sell for 50,000 pounds (about 446,500 yuan) or more; Teak sold in the 1970s. The bookshelf and cabinet combination can be sold for £3,000 (26,800 yuan); the Danish designer Panton’s Vilbert chair, which was designed in 1993, was sold for £60 and is now sold for £700 (6251 yuan).

The British "The Sun" quoted one of the founders of "Banabis", Pontis Silverstall, as saying: "Our records show that the market now has a large demand for IKEA's old furniture and household products. More than ever before. Especially since last year, there has been tremendous growth in markets around the world... Some of IKEA's old products are well-made and stand the test of time."

The industry dynamics have been fired. Jinluo, a half-way ride, has released the “Whole House Service Solution” to launch a series of soft, smart and healthy products. At the same time, Jin Hao also announced the opening of 20 new stores, and has opened 101 stores nationwide.

Big home electric business circle comment: The whole installation can be regarded as a popular outlet in the home improvement industry, all new and old players are pouring in. This new product form emphasizes that the decoration side provides consumers with a complete overall solution for decoration, covering multiple sections such as soft, hard, and materials, which can improve the efficiency of the home improvement chain and also unify the overall style design. The decoration company that entered the company is far more than a Jinluo family. However, because it involves supply chain integration, it also puts higher requirements on the financial strength, customer scale and production experience of the incoming users.

Midea turned into an IKEA foundry big home electric business circle found that after the end of cooperation with the well-known household appliance manufacturer Electrolux, IKEA turned to sell Midea and Black & Decker OEM household appliances.

At present, the kitchen appliances brands sold by IKEA stores have all been replaced by IKEA's own brand names, such as Kelly, Kelde, Anjik, etc. The products are marked in the energy efficiency label by the Black and White (the Vantage) Brand) or the production of beauty.

The manufacturer provides floor-to-floor maintenance services, which are handled by IKEA and installed by the US and other manufacturers. Users can also choose after-sales maintenance through the quality home appliances of IKEA's third-party home appliance service platform.

In addition, IKEA is also strongly recommending its kitchen decoration business, embedded in the home decoration scene to sell sellers electric products, to achieve the scene from the upstream entrance.

Big home electric business circle comment: It is suitable for home beauty and Decker to replace Electrolux, and also affix its own brand, which can minimize the channel price, and also better match the pricing system of IKEA “close to the people”, which also reflects IKEA from the side. I want to be determined to make this category of home appliances. For two new brand owners, if they can enter the global market supply system through cooperation with IKEA in the Chinese market, this will be a very imaginative and promising business.

Brands move to Haier Ali TV to release new products Haier Ali TV is a home smart terminal jointly established by Haier and Alibaba in 2014. Recently, the two sides launched Haier Ali four-generation TV. The new products emphasize the penetration of artificial intelligence, including artificial intelligence. People's thousands of face, artificial intelligence full process voice, artificial intelligence Internet of Things big data, artificial intelligence 4K film and television VIP, artificial intelligence Jingshi wisdom school, artificial intelligence wisdom modularization and other six functional sections.

The audience can issue voice commands to the TV, such as playing a play, adjusting the volume, fast-forwarding, etc.; the TV can recommend the favorite programs according to the different viewing habits of each person, and automatically sort the display positions of the commonly used functions; Haier e-commerce also For the first time in the industry, the interconnection of smart home appliances, air conditioning, and refrigerators are observed.

Lock brand Wyeth released fingerprint lock new lock brand Wyeth released new S70 fingerprint lock, using semiconductor fingerprint recognition technology, can reject fake fingerprints, can also unlock by password, swipe card unlock, independent research and development of APP can also achieve remote unlocking function, in addition to the door lock Comes with a doorbell function.

The APP integrates unlocking information monitoring, door lock stolen alarm, coercion door opening alarm, and comprehensive functions. Even if the person is in the company or even abroad, as long as the visitor initiates a remote unlock request on the door lock, the door can be opened remotely for the visitor anytime, anywhere. It is worth mentioning that the Wyeth S70 uses a door lock to wake up the mobile phone in one direction. The mobile phone does not allow the design of the door lock to be unlocked. Even if the hacker invades the mobile phone, the door lock cannot be opened.

In the next ten years, Lin's wood industry will change the living position of Lin's Wood Industry to propose a new positioning of “home space solution smart maker”, and replace it with new logos and slogans, and realize the digitalization of store guides through intelligent systems. Transformed into "intelligent line" to achieve omni-channel consumer operations.

Lin's Wood will display the use of scene display products in the overall space and display the use of furniture on the line. At the same time, Lin's Wood Industry Offline Experience Hall also uses scene-like home collocation to create a real and warm home environment.

The view of the big home electricity business circle: With the upgrade of sales channels and the changes in consumer tastes and habits, the network brands that emerged as change agents in the past are also facing the problems of positioning aging and unstable supply chains. Since the fame on Tmall in 2007, Lin's wood industry has been in the double eleven championship for many years. In the next decade, Lin's wood industry really needs to change the game.

I am happy to open the subscription to raise funds to contribute to the smart home custom home brand I am home to open the purchase, the total number of issued is 40 million shares, of which online 16 million shares, purchase code 732326, purchase price of 9.87 yuan, single account subscription limit of 16000 share. Nearly 400 million yuan will be used to promote the development of the whole house custom smart home system project.

Haier's acquisition of Haier, the world's largest solar panel maker, successfully completed the acquisition of a 51% stake in GREENoneTEC, the world's largest flat-panel solar manufacturer, and all delivery work has been completed.

GREENoneTEC is the largest flat-panel solar manufacturer and system solution provider in Europe and the world. Its products are exported to more than 40 countries around the world, accounting for 25% of the market share in Europe, in the field of solar collectors, large multi-energy hot water and heating systems. With rich experience, well-known projects include the solar water heating, heating and air conditioning projects of the Qingdao Olympic Sailing Center in the 2008 Beijing Olympic Games, and the water supply project of the 40,000 square meter University City in Saudi Arabia.

After the completion of the merger, Haier Solar will combine the world's leading technology with the needs of the Chinese market, and develop in depth in product categories, marketing, advanced manufacturing and technical solutions to promote the transformation and upgrading of Haier Solar and the entire industry.

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