How to transform and upgrade the building intercom in the "Internet +" era?

First, the concept of digital intercom has been hindered, and the transformation and upgrading of traditional building intercom has encountered bottlenecks.

After experiencing non-visual-black-and-white visual-color visualization, the functional upgrade of the building intercom itself reached a peak, followed by digital intercom, high-definition intercom, etc., which was once considered by the industry as the future development trend, but for various reasons , not popularized in the industry. On the one hand, it is related to the enterprise's genetic and technical level of the industry factory. Most of the industry factories belong to the traditional electronics industry. There are no IT technologies and capabilities such as digital chips, TCP/IP network networking technologies, and UI design. It is impossible to transform and upgrade products.

On the other hand, in the publicity and industry customer communication in the past few years, the digital intercom has focused on the future development of digital intercom, such as digital, network, functional, IT, smart community, etc. Effectively driving the sale of a digital intercom product.

However, after several years of development, the digital intercom has not been supported by practical functions. Most of the digital intercom products in the industry still remain in the basic functions of video intercom and door opening. The concept has not been able to land for many years, and the digital intercom is often several times the cost of analog intercoms of the same size due to the application of key components such as digital chips. It has also caused no significant improvement in the acceptance of digital intercom in the market for many years.

After several rounds of digital intercom market exploration, the industry generally believes that the future development potential of digital intercom is unknown. At the same time, with the development of the entire real estate industry, the continuous improvement of corporate governance structure, the cost control of real estate development is becoming more and more strict, and the overall high-end building intercom market has shrunk.

Due to the low cost of traditional analog intercom, even in the severe situation of the domestic real estate industry, most of the leading brands in the industry can still achieve better profits, which also leads to the conservative attitude of traditional superior brands in the development of new products.

As the concept of new products is not good enough, the industry's recognized future development direction in the past few years - digital intercom, facing a large development dilemma, at the same time, the transformation of the entire building intercom industry into the bottleneck, in addition to the appearance of the mold, the product itself Without major changes, major brands are more inclined to expand horizontally in the direction of other buildings such as parking lots and monitoring.

Second, the Internet community intelligent hardware, began to impact the traditional building weak electricity products

With the development of smartphones and APP applications, the concepts of the Internet and the Internet of Things, which have been stuck in industry analysis and stock recommendation articles, have become more and more practical and applied to residential buildings. At the same time, there are still a large number of Internet ventures. The company made a fuss about the community access, and upgraded the mobile phone and the traditional weak electrical equipment such as intercom and access control to try to occupy the "entry" of the community. Through the high-frequency application of entering and leaving the home every day, sticking users and creating An Internet of Things portal that provides other value-added applications and services.

The new-type community intelligent hardware with innovative functions such as mobile phone opening and remote password authorization has also formed a certain alternative threat to traditional building intercom. Such new intelligent hardware connects buildings to the Internet and is also an inevitable trend in the future development of the Internet of Things.

At the same time, with Vanke as the representative, major real estate companies have been exploring new models of next-generation real estate development and operation, such as community intelligence and community operations, since 2010. Since 2014, with the development of the real estate industry entering a new stage, the more More and more real estate companies are investing in resources and resources in smart property services, community O2O, and community big data. Xiaomi and Gemdale Group, Jingdong and Jiabao Group, etc., cross-border cooperation between real estate companies and Internet companies has increasingly become the trend of the industry.

Due to the special location of the equipment installation, the building intercom has occupied the entrance and exit of the community residents every day, and stayed in the households. At the same time, there are screens and interactions. It has always been a potential target for product form transformation and function upgrade.

Third, embracing the Internet is the inevitable trend of building intercom development

After more than 20 years of rapid development in China's real estate, housing consumption demand has been fully released, and the new value of property and community management is being favored by more and more people. Over the past year, many leading real estate companies have announced that they will The property company's spin-off listing, such as Vanke, China Shipping, Poly, etc., put the strategy of the Nuggets property service on the agenda. Emerging forces from the Internet have also entered the industry with various capitals, throwing out new concepts of the Internet that have been refurbished.

In the future, intelligent community will not only be the traditional building intercom and other weak industry companies, but also housing companies, property companies, Jingdong, Xiaomi, 360 and other Internet predators, Huawei, Haikang, Star Network Ruijie and other IT With the basic network provider, all parties will enter, create and polish the gun in the hands of the community intelligence.

As a main function of the visitor authorization management, the building intercom equipment is increasingly affected by the new community intelligent hardware; as the mobile phone can talk to the ladder machine, the mobile phone can open the door remotely, the traditional building intercom products The model will also face greater changes.

In terms of product competitiveness, traditional analog intercoms account for a relatively small amount of total investment in real estate construction due to low prices, and there is still stable market performance in the future. The traditional digital building intercom products represented by digital visual building intercom are expected to be affected by the new situation and new products. The market prospects have relatively large variables.

As the real estate industry becomes more and more clear about the needs of community intelligence, community integrated operation, and property service transformation and upgrading, the building intercom industry needs to achieve leap-forward development, break the threat of being replaced and marginalized, embrace the Internet, and It is said that the development of multi-functional integrated application of the Internet is the only way for the future development of building intercom.

Building intercom should be closely integrated with mobile phones to become a new form of community intelligence hardware. In addition to the basic functions of building intercom and unlocking, the future can be combined with practical needs such as intelligent property services, community O2O operations, and remote equipment monitoring and management.

The traditional building management center system should also be transformed into a platform-based community integrated management system, giving full play to the natural advantages of building intercom networks throughout the community, joint video surveillance systems, patrol systems, elevator control systems and other weak electronic systems; And new applications, providing developers and owners with more value-added services to meet the needs of more residents, is the direction that building intercom companies need to explore for a long time.

4. Opportunities and challenges of Internet building intercom

From the single-function walkie-talkie to the intelligent hardware that integrates the Internet and mobile phone functions, it is a big challenge for the R&D capability of building intercom companies. The software and hardware development capabilities required are completely different from those of traditional electronic enterprises. Enterprises have made great adjustments in the allocation of R&D resources.

Internet cloud platform applications such as community operations, user needs from real estate companies are constantly changing, how to grasp the real core needs of the industry, and efficiently transform into practical product functions, together with customers, based on building intercom The implementation of the smart community platform is also a very big topic. Who can do a good job in this area, who will master the future of the next generation of building intercom.

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