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On August 28th, 2009, the sun shines and the Xihu Plate flagship store opens in Shanghai Jinsheng International Home Plaza. This is the first store in West Lake in Shanghai. On this festive day, the chairman of the company, the Shanghai General Agent and his colleagues attended the opening ceremony and warmly celebrated the grand opening of the Westlake Shanghai flagship store.
On the same day, the store had a 6.8-percent discount and had thanked friends of the owners of the West Lake Plate for many years. This special offer lasted until September 3. With a history of 15 years, West Lake sheet products have been favored by consumers at a reasonable price. According to Shanghai Vice President Wu, General Manager, many key projects in Shanghai are using West Lake panels, such as the Shanghai World Expo, Shanghai World Trade Binjiang, Vanke series of real estate and so on. West Lake Plate not only has a great influence on the international market through export, but also has achieved impressive performance in the domestic market.
It is understood that West Lake will soon set up flagship stores in Jiuxing Home and other building materials stores. Shanghai General Agent Mr. Wu told the author that the opening of Jinsheng International Home Store opened the three-step marketing strategy of West Lake Plates from engineering channels to supermarket department stores to offensive terminals. Xihu plate provides consumers with not only a kind of life product, but also a green, environmental, and healthy life concept.
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