The development of the flooring industry also follows the "Theory of Evolution"

China’s real estate property association’s coordinators have recently revealed to the public that the total amount of equipment in the world’s residential buildings during the “12th Five-Year Plan” period is relatively large. It is estimated that the annual allocation of commodity houses may be set at 6 million sets, and 5 million sets of guaranteed housing projects will be held. .

When it comes to whether the floor industry will emerge in the future, whether the floor industry will emerge in the format of the big brands or not, the vice chairman of the Wood Flooring and Fluency Amateur Committee of the China Wood and Wood Finishing Association Yang Meixin understands that the flooring industry will flourish in the spring and there will be no big brands in the industry. Format. Yang Meixin, vice president of performance: After the growth of the flooring industry suffered "even rainy weather," many companies who are now experiencing rapid pressure on hard workers. However, companies should make it clear that the rigid market needs have already been placed in front of companies: during the 12th Five-Year Period, the equipment has been upgraded to more than 51%.

How to catch these growth opportunities depends on how the company manages. Here, Yang Meixin, vice president of the small and medium-sized floor companies have also initiated its own initiative: the nature of SMEs is stronger, in the process of growth will certainly have to carry out market segmentation: first and foremost have discarded selected target consumption groups; Secondly, it is necessary to open up the floor products that respond to the target group in a targeted manner. That is to say, to validate and adapt to the characteristics of the target consumer groups, develop, plan, and launch absolute floor products to catch the appetite of the target market consumers. To gain more market share.

At the same time, Yang Meixin, vice president of the industry believes that the industry in the growth process, spit old and new is deformed, which is a certain discipline industry growth. In this discipline, as long as those eyes look like beans, plans and strengths, companies with no skills to refurbish will be eliminated by the market, which will lead to death. And for the splendid, technologically refurbished SMEs can take this opportunity to grow better. In view of the differences in the branding format of the flooring market in the future, the floor industry veteran - Gao Zhihua, chairman of the China Wood and Wood Finishing Association's Amateur Committee for Smooth Wood Flooring, thought that the floor industry would face a severe situation and deal with a small scope and economic strength. Poor, non-brand effect, powerful floor companies that only know the price war, either starved to death, or they were killed.