Door and lock "package" marketing: Which lock is right for your door?

Asia-Pacific Door and Window Network believes that in the market competition, the joint operation of related products has become an inevitable trend for enterprises to seize market share. The operation method of “door locks” is the operation method of “increasing profits and promotion” adopted by door operators around the sales and promotion of door products. At present, in the case that the operating profit of the door industry products is squeezed, both the door factory and the door industry agent hope to find new profit points by adding supporting hardware products. So, what kind of lock is suitable for the door company?

Stability: Maintaining partnerships with quality products

The stability of the lock is mainly reflected in two aspects of safety and supply efficiency.

In terms of safety, first of all, the lock should have excellent anti-theft function, which is also the most basic function of the lock; secondly, the installation is convenient, and the installation of the lock can not affect the quality of the wooden door. However, in actual operation, in order to reduce costs and obtain more profits, some door enterprises have chosen some low-priced lock accessories products. As a result, after-sales service problems often occur after installation and use. This mode of cooperation affects both the quality of the wooden door and the reputation of the wooden door brand. In terms of supply efficiency, wooden door companies must consider their supply capabilities when choosing a cooperative lock company. If the supply of lock enterprises is long and small, it will affect the supply cycle of wooden doors.

Adaptability: choose the lock that matches the style of the wooden door

“Difference creates the market”. At present, differentiated management has become an effective means for door enterprises to avoid market competition.

A wooden door with strong personality characteristics, in the matching of the matching products - locks, if you do not consider the difference, regardless of the theme of the wooden door design itself, it is likely to make the wooden door "stunned." On the contrary, a well-characterized wooden door, if it can be matched with similar style lock products, will produce the effect of “icing on the cake”, which will further highlight the creativity of wooden door products and enhance consumers' desire to purchase. Especially at present, whether it is high-end wooden doors or low-end wooden doors, they are pursuing artisticity and hope to grasp the eyes of consumers from the artistic features. Therefore, wooden doors with personalized lock products can capture consumers.

If a high-quality wooden door enterprise can choose a lock enterprise with strong research and development capabilities and obvious artistic characteristics, it will enable the partners to achieve "win-win". For example, Zhongshan Legu Hardware Products Co., Ltd. takes "art, beautification of life" as the core orientation of the brand, pays attention to the development of new products for locks, and is good at linking the research and development of products with the artistic style of wooden doors. This kind of lock manufacturing enterprise with research and development ability is worthy of the joint venture.

There was a large door company and a real estate company formed a strategic partnership in the villa door. In order to ensure the quality of the villa door, the door company is particularly picky about the locks used. After several rounds of selection, they finally determined the “rich and happy” series of locks produced by Legu. The “rich and happy” series of locks is a typical work of the modern lock industry. It has successfully applied the perceptual elements represented by “Ruyi, Ganoderma, Cirrus, and Ring of Departure” as the core, and it is rich and elegant in the low-key. It just matches the rough, natural and retro wooden doors produced by the wooden door company.

Value-added: use the lock to draw the finishing touch

The purpose of adding accessories is to achieve the icing on the cake. In addition to the basic security features, wooden door locks also give consumers a visual impact experience. A door lock with a good visual effect and a comfortable hand tends to attract customers to pay attention to the wooden door using this lock. In particular, the hardware locks with the characteristics of the works not only have commemorative significance, but also have collection value. Such a lock product, installed on the wooden door, will play a finishing role in order to realize the added value of the wooden door product.

Novelty: Grasping the psychology of consumers' "newness"

“Hi new” is a major feature of consumers. This feature of consumers is both a consumption habit and the driving force behind product renewal.

As far as the wooden door industry is concerned, if the products produced by the door enterprises are “ten years old”, the speed of updating or updating is not slow, which not only affects the value added of the products, but also leads to the retrogression of the entire industry; If the lock products used in wooden doors are homogenized seriously, it will not only reduce the “weight” that the salesmen of the door enterprises persuade consumers to purchase, but also achieve the goal of adding value.

The accessory products of the door can only be differentiated from the competitors if they are both novel and special, and also enable the customer to purchase Lenovo, increase the desire to purchase, and reduce the difficulty of terminal sales promotion.

In summary, the lock manufacturer must have independent research and development capabilities and unique product ideas in order to cooperate with excellent wooden door manufacturers, and to achieve better development, and gradually increase the market share of products. At the same time, lock manufacturing enterprises must be in a state of mind, can not regard the lock products as "accessories" of wooden doors, ignoring the value of locks.

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