Analyze the two major weaknesses in the bathroom hardware industry

In 2011, the bathroom industry was not peaceful. After undergoing a series of reshuffles, it entered a new crisis. The raw material problems in the sanitary industry, crude oil prices, central bank interest rate increases, property regulation, etc. were all given to the bathroom. The industry has brought heavy burdens. Under the influence of a series of external factors, sanitary ware companies must strengthen their own development and continuous innovation in technology in order to achieve a firm foothold. The sanitary ware industry still needs to work hard, and some weaknesses in the sanitary ware industry become an industry development. The fatal injury, we need to be careful.

Since ancient times, China’s labor force is large and its demand is large. According to relevant data, China’s sanitary ware hardware accounts for 30% of the world’s total, and bathroom accessories also account for nearly 35% of the world’s total. However, with the expansion of demand in the domestic market, the pace of entry of foreign sanitary ware brands into China has accelerated.

Weak link 1: The technical strength of products is weak. Sanitary companies have not laid a solid foundation for the long-term market expansion. As a result, the degree of emphasis on product technology is not enough and innovation is not high, resulting in a large but not strong sanitary industry. This is a common malady in many industries in China. This malady must wait until the supply and demand relationship can no longer be maintained, and increasingly challenges the survival and development of the enterprise.

Some international brands do not have a live promotion, but they are still attracting influxes into their booths. Ultimately, at these brand booths, they will surely see the technology and products that lead the industry, not just Show performances. It can be said that the product is still the most important part of attracting the audience, but we have a lot of small and medium-sized SMEs in the hardware. We have not done enough in product development or are not in place. As a result, the appearance or applicability of products cannot keep up with the trend. This aspect needs to be strengthened.

Weak Link II: Immature Bathroom Market The emergence of an overall bathroom has accelerated the integration of sanitary products and the further development of the sanitary industry, while also saving time and energy for consumers. Its appearance means that consumers do not need to go around for toilets, basins, mirrors, bathtubs, etc. As long as they are optimistic about the design and price, they can easily own a whole set of their own bathroom.

Chen Hui, Chairman of the Dongyi Ri Shengyi Fajia Home Decoration Group, is optimistic about the development of China's overall sanitary ware. In his opinion, there is a lack of integration of sanitary products in China. At present, the sanitary products headed by Europe are all developing toward the overall development, which will surely become the development trend of the overall sanitary ware in the future.

Experts said that the overall bathroom should not only be a manufacturing product, but also should create a bathroom environment. With the growth of domestic high-end consumer groups, the overall bathroom has a very good market prospects. However, judging from the market situation, our country's overall bathroom still mainly stays at the level of 'copies' abroad. People in the industry believe that if it is simply to move foreign products to China, it may not be very effective. The first thing bath companies need to do is understand the characteristics of the Chinese market in depth, and then tailor the products to consumers according to market conditions. Their overall bathroom products.

Some international brands do not have a live promotion, but they are still attracting influxes into their booths. Ultimately, at these brand booths, they will surely see the technology and products that lead the industry, not just Show performances. It can be said that the product is still the most important part of attracting the audience, but we have a lot of small and medium-sized SMEs in the hardware. We have not done enough in product development or are not in place. As a result, the appearance or applicability of products cannot keep up with the trend. This aspect needs to be strengthened.