Foshan Ceramic Industry Association organizes ceramic brand trademark protection workshop

Foshan ceramics are counterfeited and banned more than brand maintenance need new ideas Foshan Ceramic Industry Association organized the ceramic industry trademark brand protection seminar "research trademark protection, but also busy!" According to Huo Zhibiao, a spokesperson of Wrigley's bathroom, who was counterfeited and suffered from the “cottage”.

On the afternoon of November 11, 2011, the Foshan Ceramic Industry Brand Infringement Symposium was held in the conference room on the fifth floor of China Ceramic City. The conference was organized by the Foshan Ceramic Industry Association, Foshan Intellectual Property Rights Protection Assistance Center and Guangdong Xinjianda. Co-organized by a law firm. Pan Guanghua, deputy director of the Intellectual Property Office of Foshan, Huang Xiran, deputy chairman of the Foshan Ceramics Industry Association, and well-known brand spokespersons for the Foshan ceramics industry, including Monalisa Ceramics, New Pearl, Eagle, and Wrigley, attended the conference. Relevant experts, leaders of associations, and representatives of enterprises made extensive discussions on how to further improve the awareness of brand protection of Foshan Tao Enterprise, promote the protection level of the local Tao Enterprise brand, and maintain the reputation and reputation of the Foshan ceramic brand in the country.

At the meeting, Lu Jianing, a lawyer from Guangdong Xinjianda Law Firm, released the Investigation Report on Infringement of Foshan Ceramic Brands by Foreign Firms, which shocked the participants with vivid examples and accurate and accurate data. According to the report, there are only 13 counterfeit cases of Mona Lisa Ceramics in Hong Kong. Many famous brands such as Dong Peng, Emperor, Jin Yi Tao and Wrigley have been counterfeited and “hitch-hijacked” in varying degrees. The entire infringement shows many infringements by enterprises, the more infringement of the brand becomes more famous, and the counterfeit products shoddy, affecting the brand reputation and many other features. The research report sums up roughly four methods from many infringement phenomena: one is the use of similar or similar trademarks; the other is the use of famous brands in other industries, such as the use of ceramic tile brands in the bathroom industry, to confuse the audiovisual; the third is to use Approximate or identical texts are registered as overseas titles; the fourth is the commissioned intermediary to register the Foshan brand, “Foshan Ceramics has become the first choice for registration”.

According to the investigation report, there are many infringing companies in Foshan brand, and the more serious the infringement of famous brands, the more the production level of many “shanzhai” enterprises is not guaranteed and the quality of products cannot be guaranteed. influences.

In view of the fact that the Foshan brand has become a victim of “shanzhai” and become “fighted”, the participating enterprises are aware that it is difficult to deal with such an arduous burden of human rights protection. Huang Xiran, vice president of the Foshan Ceramics Industry Association, called on the Foshan brand area to work together to prevent the "Foshan brand." According to Pan Guanghua, deputy director of the Intellectual Property Office of Foshan City, he is planning to work together with related departments to strengthen intellectual property protection, increase the communication between the ceramics industry, and hold similar exchanges for counterfeiting and rights protection to find a better solution together. way.

“Foshan Brand” is a regional brand and is closely related to each and every Foshan company and coexists and co-prosperes. The participants also reached a consensus in this regard. They all said that they must strengthen the crackdown on infringement and explore the collective rights protection model. Liu Juying, a ceramics graduate student at Foshan City, suggested that a government, enterprise, and individual tripartite platform be set up and an organization similar to the "Foshan Ceramics Rights Alliance in China" be established to coordinate regional brand maintenance issues. More participants proposed learning from the "Microsoft model" to promote sales, change the practice of brand separation and maintenance, brand protection rights into a means of marketing, brand accumulation, and proposed such as "important rights or advertising costs Important?” and other thought-provoking questions. The meeting was conducted in an atmosphere of enthusiastic controversy and also proposed some new ideas for the future of the “Foshan Brand” rights protection.