The future competition of paint companies is mainly reflected in service competition

The paint industry has ushered in an era of consumer upgrading after a period of rapid expansion. Under the new situation, the further development of paint companies is, on a certain level, the competition of services.

The huge market demand and low investment agency costs make the paint industry a “big cake” in the domestic home improvement industry. Nippon, Dulux, China Resources, Garbo Li and other paint brands have become synonymous with coatings. Due to the competition in the market and the difference in consumption, there are many series of A and B products for brand coatings on the market. Even in some brand stores, it is openly selling high imitations. In addition to the damage to the brand, the ultimate victim is the consumer.

All along, there are various development issues in the paint industry itself. The after-sales service has always been the most concerned issue among consumers in many issues such as serious product homogeneity, uneven quality levels, fierce price wars, insufficient technical research and development, unclear brand operation strategies, and incomplete after-sales service systems. In 2011, the theme of the “3•15” consumer rights day was consumption and livelihood, but since paint was a home improvement material, it was a semi-finished product during the entire renovation process, and it was called “seven-point construction of three-point paint”. Therefore, the quality of the wall, furniture, etc. that appear in the home decoration does not know who to look for. This has always plagued consumers. Therefore, under the new situation, the further development of paint companies is, on a certain level, the competition of services.

Some paint manufacturers think that providing a shelf life is an insurance factor that improves the quality of the product. In fact, this does not work. Guangdong Huaxianzi Coatings Co., Ltd. took the lead in putting forward the service concept of “finished product warranty period”, which directly reflected the shelf life of finished products in terms of quality. As long as the finished product is approved by the formula and issued by the construction company of the partner, the company will carry out the warranty guarantee in accordance with the finished product's shelf life. From selling products to selling services, this is worth learning by many large companies.

After-sales service is an important part of the service, the company's services are more from the beginning of the sale. The future paint industry believes that there will be more new service upgrades. This is an inevitable requirement for the development of market regulations and an inevitable measure for companies to strengthen their competitiveness. For consumers, this is also a good trend in the maintenance of self-interest.