Analysis of the Development Trend of Home Decoration Industry in 2012

2011 will soon be over and the new year is coming soon. The impact of the property market on the home and decoration industries was generally sluggish in 2011, and the market was cold. Faced with the government's macro-control and changes in the market structure, many companies are faced with reshuffling. Then, in 2012, what will happen to the home and decoration industry?

First, the process of urbanization to promote industry development In the face of this year's torn home industry market, many companies are immersed in meditation, the development prospects of the home industry in the end where? What should be the future direction of development? Compared with many developed countries in the world, the process of urbanization in China is relatively slow. The process of urbanization is one of the means needed by our country's economic development. It is a road to the transformation of rural areas into cities, and it is also an inevitable way in the process of urbanization. The current level of urbanization in China is about 54%, and it is still in an important period of development. The Central Government's Proposal for Formulating the Twelfth Five-Year Plan for National Economic and Social Development highlighted the simultaneous advancement of agricultural modernization and the building of a happy home for peasants' happy lives in the deepening of industrialization and urbanization. Chen Huai, director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development and Director of the China Urban-Rural Construction Economic Research Institute, said that the biggest difference between China and the United States and European development economies is that we have no shortage of economic growth entities. The process of urbanization will at least drive the strong growth of the Chinese economy for 20-30 years. This is not the demand and motivation that can be stimulated by real estate policies. Therefore, whether it is the Chinese cabinet industry or the sanitary industry or the entire household industry, the process of urbanization will promote the development of the home industry. In the journey of urbanization, all companies in the home industry should seize the opportunity to build their own brands.

The second, second and third tier markets will continue to spread In recent years, many companies are talking about "channel sinking," but the channel sinking of the home industry has always been a spectator, and it has disappeared from time to time and has not been implemented. I think this is the whole system and the domestic industry has a direct link, the entire industry is still not perfect, but the concentration is not enough, many brands, the market share of dispersion, large-channel approach is difficult, the huge Chinese market is difficult to subdivide and other factors related. To realize that brands can infiltrate the eastern coastal cities and allow more people to use their own products, the development of the second and third tier markets will be an indispensable trend. With the rapid development of the Chinese economy, the market in the eastern cities has gradually approached saturation, so the development of second and third tier markets is an urgent matter. For a company to expand its scope, it is necessary to do a good job in the second and third-tier markets within a reasonable range. Chief Executive Cai Ming of Bobo Group Co., Ltd. stated that the second and third tier cities are the next major development direction of the cabinet industry and the focus of the entire household industry. It is also the place where the company's future development should focus its efforts. This year's cabinet industry is facing a grim situation. The market's lukewarm is only a short-term fluctuation. In his view, the future of China's cabinet industry is still good. The entire industry will also change with the social situation and the economic growth will increase. The second and third tier markets The constant proliferation has become more potential.

Third, the consumption structure upgrade brings with the industry reform With the continuous development of the domestic economy, GDP has maintained an annual growth situation, the Chinese consumer structure will also face a new upgrade, and the upgrading of consumer structure will bring new to the home industry Change. This is mainly reflected in the following points: First of all, the process of urbanization will prompt rural areas to go to cities. In the process, it will inevitably change the concept and methods of consumption of most people. The demand for the development of the second commercial housing is also inseparable from the process of urbanization. The construction of commercial housing can improve people's living environment and living habits. Third, with the rapid development of the Internet, people’s consumption concepts have also undergone changes. Fourth, with the improvement of people’s living conditions, people have higher demands on the living environment and everything, and thus have pursued the spiritual pursuit of life in the industry. Therefore, some industries will pay more attention to humanity. In the face of such a consumption structure that is about to change, how should the home industry respond? Therefore, under the circumstance of upgrading the consumption structure, the home industry will also face changes in product line planning, product design direction change plans, channel opening plans, and talent use programs. The author believes that companies should always pay attention to the market changes brought about by the market consumption structure, grasp the market dynamics and direction.

Fourth, fine decoration or bring changes for the home industry With the continuous expansion of housing industry, fine decoration has gradually become a trend. Especially in the first-tier cities in the east, refined decoration projects have gradually emerged. It is understood that 73% of the first-tier cities will be fine-tuned for real estate next year, and from this year's 53% to 73% growth rate, and the country's real estate control policies, the next few years as the real estate market, the downstream companies will face major domestic companies Market changes. Zhang Wei, a customer manager of Jiumu Sanitary Ware, said that in the future, Sanitary Ware Enterprise should face the burden of fine decoration, and as a material supplier, it should have a lot of running-in period to spend with the developers. The material suppliers and developers should All of them communicate and find cooperation points, and cooperation between home companies and real estate development companies will also become a general trend. Faced with the trend of strong decoration, some small and medium-sized enterprises in home companies are also likely to be reshuffled. I believe these small and medium-sized enterprises must continue to find their own advantages and solutions in the past few years to develop suitable enterprises. Future development plans and policies. In the period of important changes in domestic hardcover houses, the home industry must break through and seize a certain market share.

In the face of this year's cold home building materials market, the author believes that the development of China's home industry is still full of prospects. As the various business leaders have said, the current state of the home industry is short-term fluctuations and long-term development. In the next three to five years, it will also be an important moment to test all kinds of home companies. Because the cabinet industry, bathroom industry, and door and window industry in China's home furnishing industry are still in the initial stage. After 30 years of development, the future road still needs the hard work of various companies to grasp the macroeconomic adjustment policy and countercurrents. And on.