The potential of affordable housing market is huge

It is understood that as of the end of September 2011, 986 sets of urban public housing and shantytown housing reforms such as public rental housing, low-cost housing, and affordable housing have been started, and the operating rate is 98%. Yiyang's affordable housing and low-rent housing are also in full swing. It is expected that in 2012, a new round of large-scale home improvement tides will usher in.

As we all know, the object of affordable housing is a group of people with relatively weak economic capabilities. They mainly focus on low- and middle-income people. Their purchasing power is limited. When they are installed at home, the selection of doors and windows will be mainly in the low-end and the price will be It is the biggest factor they consider. Even if the mid-to-high-end brands are discounted, I am afraid that they do not have price advantages.

Therefore, the responsible person of Fangyuan Wood Products believes that although the social housing project is a very attractive big cake, it is not suitable for any brand of doors and windows. Some brands with higher positioning have rushed into the protection of the housing market, and the brands used to If you deviate from it, it will bring greater damage to the brand and counterproductive.

Therefore, when deciding whether or not to share a share, brand doors and windows should fully consider their own supply capacity, as well as affordability, and avoid blindly entering the market.