Near the end of the year, it is also the time when the thief is the most mad, although every household has people, but when going out to visit relatives and friends, we must pay attention to lock the home. Because the probability of committing crimes in the community is high, cases of theft of households have occurred from time to time. According to the information disclosed by the public security organs, the current frequency of burglary crimes is high, and the modus operandi is highly technical. The master key and shackles are The main features of current theft cases. In the second half of 2008, more than a dozen cases of villa burglary burglary occurred in a senior villa district in Qingpu, Shanghai, directly losing RMB 800,000 yuan!
As the country's economic strength continues to rise, more and more companies are aware of the importance of the concept of safety governance. In order to slowly cultivate this internationally advanced governance concept into the country, it is necessary not only to face-to-face communication with customers, but also to unite. The power of the government and industry associations to conduct policy guidance. Chen Yali revealed that Brady China has been actively involved in this aspect, including participation in the formulation of industry standards, and is also discussing this aspect with industry associations and relevant government departments.
The locks currently on the market are generally divided into two categories. One is a traditional mechanical lock, which is a lock that is opened with a metal key. The safety of such locks is the worst. Ordinary thieves can use a wire to It is easy to open within minutes; the other is electronic lock, usually used in hotels, but in order to prevent circuit failure, most of the current electronic locks have a mechanical backup under the lock body, which is the spare key hole used in emergency. The appearance is more subtle. The electronic lock that feels quite safe in the eyes of ordinary people is equivalent to the mechanical lock in the eyes of thieves, because the thief easily opens the lock from the mechanical backup lock hole into the room.
According to statistics, the current lock capacity market in China has an overall capacity of 60 billion yuan, while the market size of electronic locks is only 600 million, accounting for only a small 1%. Obviously, if only electronic locks are used, the development prospects are not attractive. But is the lock sold in the market safe now? Can it withstand the invasion of a shackle master? Assuming that the current locks are all unsafe, who can subvert the existing industry landscape, and why?
In developed countries such as Europe and the United States, there are very complete security management systems and laws that all businesses and individuals must follow. The safety system clearly defines the obligations and responsibilities between employers and employees. The company's compliance system will be protected and exempted accordingly. If the system is violated, the punishment will be far greater than the cost of speculation. Therefore, the company is not willing. There is no risk in order to save on security investment. Therefore, the MRO business such as Brady's visual security management plan and warning sign is quite mature in the European and American markets. However, in China, the situation is quite different. Chen Yali, general manager of Brady China MRO China, pointed out: At present, China's relevant domestic security laws and systems are still not perfect, such as the clear and division of responsibilities, as well as the specific ways and extent of punishment, so even if there are some systems I encountered a difficult problem with execution. There are even business owners who use opportunistic methods to avoid liability risks, so the awareness of active safety governance is very weak.
The locks currently on the market are generally divided into two categories. One is a traditional mechanical lock, which is a lock that is opened with a metal key. The safety of such locks is the worst. Ordinary thieves can use a wire to It is easy to open within minutes; the other is electronic lock, usually used in hotels, but in order to prevent circuit failure, most of the current electronic locks have a mechanical backup under the lock body, which is the spare key hole used in emergency. The appearance is more subtle. The electronic lock that feels quite safe in the eyes of ordinary people is equivalent to the mechanical lock in the eyes of thieves, because the thief easily opens the lock from the mechanical backup lock hole into the room.
As the country's economic strength continues to rise, more and more companies are aware of the importance of the concept of safe governance, but still in its infancy. In order to slowly cultivate this kind of international advanced governance concept into the country, it is not only necessary to face-to-face communication with customers, but also the power of the joint government and industry associations to conduct policy guidance. Chen Yali revealed that Brady China has been actively involved in this aspect, including participation in the formulation of industry standards, and is also discussing this aspect with industry associations and relevant government departments.
The difference with the traditional electronic lock is: "The traditional electronic lock relies on a single electronic drive. Once the circuit is damaged, all the electronic parts are invalid. It can only rely on the mechanical lock backup and open with a metal key. The Arthur King anti-riot lock, after three years of research and development, For the first time, the multi-channel independent backup of the electronic system is realized, and the stability is strong. When all the electronic parts fail, the startup standby system can be turned on by the manual password without being powered, and the key is not required. The other multi-channel electronic backup guarantee lock is used. Normal use, forming multiple protections."
Due to the current lack of familiarity with the safety of locks, many manufacturers have not introduced safety locks that can really make consumers feel safe. As a result, they are not aware of the safety risks of ordinary locks when purchasing locks. King Arthur and Shenzhen Double The sword broke through the planning agency cooperation, and prepared to use the broken marketing, thoroughly blasting the hidden paralyzed walls of consumers and detonating the 300 billion security locks in the super market.
Pay attention to the safety of people's livelihood, public security and public security throughout the process of public service advertising, and at the same time for all areas of film and television, newspaper advertising, print advertising, community publicity, news communication, product promotion and design, and other comprehensive three-dimensional integrated communication, "three waves and eight waves" The integrated communication plan is expected to invest more than 80 million yuan to quickly increase brand awareness and national influence, and cooperate with national distributors to quickly sell products. Shenzhen Shuangjian broke the marketing planning agency throughout the planning, known as the planning expert is known as the Chinese marketing killer, the founder of the marketing of Shen Kun teacher personally planning, and composed of marketing governance experts, strategic planning experts, terminal breakout experts and marketing training experts In order to continuously introduce to the market the smart lock products with more advanced technical performance, Arthur Wang and the world-renowned AMA industrial design team will cooperate with each other. The AMA team will provide 10 world-leading home lock products every year. Dedicated to dealers to solve the full range of profitable products, providing a steady source of profit.
Undoubtedly, the model of King Arthur will definitely have a profound impact on the Chinese market.
The company has invested heavily in terminal construction, unified the terminal vision system and unified design of promotional materials, and strives to make King Arthur the international image of the top electronic lock brand in China. At present, we are cooperating with interested dealers, and we are determined to jointly build five model markets with annual sales exceeding 10 million yuan to guide other dealers to grasp the best methods of market operation.
With the impact of the global "event marketing" to quickly open the market, quickly increase consumer attention to products, follow-up series of public relations activities, while establishing a brand image, enhance brand awareness, promote the whole society to pay attention to anti-riot lock products and generate sales.
As the country's economic strength continues to rise, more and more companies are aware of the importance of the concept of safety governance. In order to slowly cultivate this internationally advanced governance concept into the country, it is necessary not only to face-to-face communication with customers, but also to unite. The power of the government and industry associations to conduct policy guidance. Chen Yali revealed that Brady China has been actively involved in this aspect, including participation in the formulation of industry standards, and is also discussing this aspect with industry associations and relevant government departments.
The locks currently on the market are generally divided into two categories. One is a traditional mechanical lock, which is a lock that is opened with a metal key. The safety of such locks is the worst. Ordinary thieves can use a wire to It is easy to open within minutes; the other is electronic lock, usually used in hotels, but in order to prevent circuit failure, most of the current electronic locks have a mechanical backup under the lock body, which is the spare key hole used in emergency. The appearance is more subtle. The electronic lock that feels quite safe in the eyes of ordinary people is equivalent to the mechanical lock in the eyes of thieves, because the thief easily opens the lock from the mechanical backup lock hole into the room.
According to statistics, the current lock capacity market in China has an overall capacity of 60 billion yuan, while the market size of electronic locks is only 600 million, accounting for only a small 1%. Obviously, if only electronic locks are used, the development prospects are not attractive. But is the lock sold in the market safe now? Can it withstand the invasion of a shackle master? Assuming that the current locks are all unsafe, who can subvert the existing industry landscape, and why?
In developed countries such as Europe and the United States, there are very complete security management systems and laws that all businesses and individuals must follow. The safety system clearly defines the obligations and responsibilities between employers and employees. The company's compliance system will be protected and exempted accordingly. If the system is violated, the punishment will be far greater than the cost of speculation. Therefore, the company is not willing. There is no risk in order to save on security investment. Therefore, the MRO business such as Brady's visual security management plan and warning sign is quite mature in the European and American markets. However, in China, the situation is quite different. Chen Yali, general manager of Brady China MRO China, pointed out: At present, China's relevant domestic security laws and systems are still not perfect, such as the clear and division of responsibilities, as well as the specific ways and extent of punishment, so even if there are some systems I encountered a difficult problem with execution. There are even business owners who use opportunistic methods to avoid liability risks, so the awareness of active safety governance is very weak.
The locks currently on the market are generally divided into two categories. One is a traditional mechanical lock, which is a lock that is opened with a metal key. The safety of such locks is the worst. Ordinary thieves can use a wire to It is easy to open within minutes; the other is electronic lock, usually used in hotels, but in order to prevent circuit failure, most of the current electronic locks have a mechanical backup under the lock body, which is the spare key hole used in emergency. The appearance is more subtle. The electronic lock that feels quite safe in the eyes of ordinary people is equivalent to the mechanical lock in the eyes of thieves, because the thief easily opens the lock from the mechanical backup lock hole into the room.
As the country's economic strength continues to rise, more and more companies are aware of the importance of the concept of safe governance, but still in its infancy. In order to slowly cultivate this kind of international advanced governance concept into the country, it is not only necessary to face-to-face communication with customers, but also the power of the joint government and industry associations to conduct policy guidance. Chen Yali revealed that Brady China has been actively involved in this aspect, including participation in the formulation of industry standards, and is also discussing this aspect with industry associations and relevant government departments.
The difference with the traditional electronic lock is: "The traditional electronic lock relies on a single electronic drive. Once the circuit is damaged, all the electronic parts are invalid. It can only rely on the mechanical lock backup and open with a metal key. The Arthur King anti-riot lock, after three years of research and development, For the first time, the multi-channel independent backup of the electronic system is realized, and the stability is strong. When all the electronic parts fail, the startup standby system can be turned on by the manual password without being powered, and the key is not required. The other multi-channel electronic backup guarantee lock is used. Normal use, forming multiple protections."
Due to the current lack of familiarity with the safety of locks, many manufacturers have not introduced safety locks that can really make consumers feel safe. As a result, they are not aware of the safety risks of ordinary locks when purchasing locks. King Arthur and Shenzhen Double The sword broke through the planning agency cooperation, and prepared to use the broken marketing, thoroughly blasting the hidden paralyzed walls of consumers and detonating the 300 billion security locks in the super market.
Pay attention to the safety of people's livelihood, public security and public security throughout the process of public service advertising, and at the same time for all areas of film and television, newspaper advertising, print advertising, community publicity, news communication, product promotion and design, and other comprehensive three-dimensional integrated communication, "three waves and eight waves" The integrated communication plan is expected to invest more than 80 million yuan to quickly increase brand awareness and national influence, and cooperate with national distributors to quickly sell products. Shenzhen Shuangjian broke the marketing planning agency throughout the planning, known as the planning expert is known as the Chinese marketing killer, the founder of the marketing of Shen Kun teacher personally planning, and composed of marketing governance experts, strategic planning experts, terminal breakout experts and marketing training experts In order to continuously introduce to the market the smart lock products with more advanced technical performance, Arthur Wang and the world-renowned AMA industrial design team will cooperate with each other. The AMA team will provide 10 world-leading home lock products every year. Dedicated to dealers to solve the full range of profitable products, providing a steady source of profit.
Undoubtedly, the model of King Arthur will definitely have a profound impact on the Chinese market.
The company has invested heavily in terminal construction, unified the terminal vision system and unified design of promotional materials, and strives to make King Arthur the international image of the top electronic lock brand in China. At present, we are cooperating with interested dealers, and we are determined to jointly build five model markets with annual sales exceeding 10 million yuan to guide other dealers to grasp the best methods of market operation.
With the impact of the global "event marketing" to quickly open the market, quickly increase consumer attention to products, follow-up series of public relations activities, while establishing a brand image, enhance brand awareness, promote the whole society to pay attention to anti-riot lock products and generate sales.
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