Billion Ocean: Creating a Brand Kingdom for Hand Tools

To say that the development of China's manual tools can only be summed up with the words “more than not strong,” the manual tool industry is moving forward, and there are also world-renowned companies, but the overall strength of the industry is not strong, so it has caused One kind of tragedy is that no matter how hard it works, it is still "becoming a good thing" for the advanced world.

As a leading tool for hand tools, Zhejiang Yiyang Tool Manufacturing Co., Ltd. successfully participated in the 21st China International Hardware Fair. It is a professional manufacturer of plum wrenches, double-head wrenches, dual-purpose wrenches and other hand tools. The products have applied for a number of national patents. The products that the company exhibited at the exhibition attracted more customers. What are the reasons that make Yiyang break through and follow the trend? Global hardware network as the authoritative media industry hardware, from the scene to send a report.

Introduce new equipment and new materials Improve product quality and productivity Zhejiang Yiyang Tools Manufacturing Co., Ltd. to meet the trend of international manufacturing, to do fine, stronger, more professional manufacturing, has introduced five specialized precision forging production equipment from abroad Operation, mass production of high, middle and low grade products that meet the needs of different levels at home and abroad, to enhance the company's fine-machining concept to a new level, and enable companies to break away from low-grade homogenous product competition The market is moving toward high-end, high-value, high-end products. The patented wrenches, patented dual-purpose wrenches, patented loose-action wrenches, and patented fool sleeves have been developed and produced by the company and have been highly recognized by users both at home and abroad. At the same time, ratchet wrenches, tubing wrenches and tiger head wrenches have been used. With the development of new products, the market prospects are good.

Create a good brand image to enhance corporate culture The company owns "YOUNGPOWER" billion foreign tools own brand. Is a set of precision mold design, manufacturing, precision forging, mesh belt furnace heat treatment, plating line as one of the large-scale tool companies, 70% of products exported to the international market. "Yiyang Tools" brand has also been rated by the national testing authority: "China's top ten well-known brand wrenches", and entered the "fifth domestic circulation market, domestic and international market rankings in the list of quality hardware tools companies." The company's assessment passed the ISO9001-2000 quality system certification. (The company has passed the most authoritative German GSVPA and GSTUV certifications in the world, established a complete ISO9001:2008, ISO14001:2004, OHSAS1800 Quality/Environment/Occupational Health Management System, and passed the Hong Kong Quality Assurance Agency SA8000 Social Responsibility in July 2011. International certification of the system: The company attaches great importance to innovation, development, and transformation and upgrading. In 2010, it was recognized as a national high-tech enterprise. In July 2011, Yiyang Tool Technology Center was recognized as a provincial-level enterprise technology center by Zhejiang Economic and Information Technology Committee.)

Speaking of Yiyang’s achievements in technological innovation and brand building, Liu Zong is quite impressed: The company has always been based on three eternity in the promotion of the brand: "quality" is eternal, "service" is eternal, and "honesty" is eternal . Product quality and service are the eternal theme of consumer concern and the foundation of brand development. To this end, Yiyang has been making unremitting efforts, the company insisted on the integrity of the head, in terms of quality, Yiyang insists that: with high-end quality can forge a good brand. In order to maintain good quality, the first inspection system and inspection system have been strictly implemented; in terms of services, consumers are provided with quality services for pre-sale, sales, and after-sales services. According to Liu, the company actively participates in the exhibition every year. Through the exhibition to promote the overall image of the brand, it is to promote the brand, eliminate the worries of customers and distributors; it is also the company's eternal quality commitment to customers and distributors.