Domestic Hardware Tools Industry Brand Competition

China has a wide range of Hardware Products, high quality and reasonable prices, and it has gradually opened up in various domestic provinces and cities, as well as emerging markets such as the Middle East, Africa, Kazakhstan, South Asia and Uruguay. The performance of some of these hardware products has reached or approached the international advanced level. This progress has effectively broken down the monopoly status of some imported hardware products in some fields and contributed to the standard competition in the hardware market in China.

Hardware tools are labor-intensive industries. As a hometown of hardware, Yongkang has become a gathering place for hardware tools with low-cost traditional competitive advantages. Yongkang hardware market has formed 16 types of trading areas such as hardware products, electric tools, machinery and equipment, bringing together tens of thousands of hardware products such as daily-use hardware, architectural hardware, tool hardware and mechanical and electrical products, metal materials, mechanical equipment, and decorative materials. Products, commodities radiation in China and Russia, the United States, Canada, Brazil, Australia, Japan, more than 50 countries and regions. From 2002 to 2004, the market turnover was respectively 12.6 billion yuan, 15.13 billion yuan and 19.2 billion yuan. The development and prosperity of the Hardware City has erected a successful bridge for Yongkang Hardware Industry to take off, further promoted the regional economic development and achieved both economic and social benefits.

Since the beginning of the new century, as China’s manufacturing industry has accelerated the pace of modernization (modern decoration renderings), relevant industry sources predict that the development of Chinese hardware tool companies will inevitably have great actions to make clear, otherwise the difference will not be obvious. The series of problems will delay the upgrading of the industry, and the appearance of giants is inevitable, in line with the laws of the market economy and the characteristics of industrial development.

Last year, we could already see some of the clues. In 5 years, the pattern of China’s tool competition will be clear and the opportunities will be equal. Only the big fish will eat small fish and the fast fish will eat slow fish. The domestic hardware industry brand competition is relatively volatile. In the hardware tool industry, Shida's brand battle with Stanley has continued for more than 10 years. Both parties' marketing strategies for customers have had a positive and far-reaching impact on Chinese hardware tools and local companies. The most influential is the understanding and application of brand marketing. Shida and Shi Danli still occupy the leading position of high-end brands in China. The other brands have unknown brands, which means that other brands still have unlimited opportunities. The essence of brand marketing is to seek differentiated positioning of the brand, and the added value of the brand becomes the growth point of the customer's trust and profit. To seize this brand's chaotic gap period, the speed of pushing into the top three brands has become the most worthwhile issue in the development of the next five years.