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According to media reports, the draft of the national urbanization plan has been basically finalized. In the future, urbanization will begin with reforms such as household registration, land, housing, finance, taxation, and local investment and financing to provide policy support for urbanization. As the home furnishing industry closely related to the people's livelihood, the future will also be accompanied by urbanization, which will usher in new growth space.
Brand life raises the quality requirements for home products
In recent years, under the background of China's rapid economic growth, people's living standards have been continuously improved. The lifestyle of the whole people has begun to change from food and clothing to quality, especially in the eastern coastal areas. The pursuit of quality life brings about the improvement of citizens' level of aesthetic appreciation and the test of product quality requirements.
In this consumption background, in the process of brand innovation, home furnishing companies must not leave the core carrier of the brand , that is, to provide high-quality products. This requires that enterprises in the product design and production process, must be excellent throughout the process, only strict quality assurance for each product, can create a good reputation of consumers and market recognition.
New forms of communication characteristics require brand terminal integration
The current information dissemination is visual, fragmented, and democratized. When any brand is promoted, it needs a deep insight into the personality of the consumer. From their perspective, the brand concept is communicated in the form of communication and interaction. As a low-concern home furnishing industry, there are not many opportunities for in-depth communication with consumers. Only when consumers have purchasing needs, they will pay close attention to various brands in a short period of time. Brands' willingness to communicate.
This poses a challenge to the brand building of home furnishing companies: how to effectively deliver their unique brand personality, products, and culture to consumers in a short period of time has always been a major bottleneck that plagues brands in the home furnishing industry. The successful application of the brand terminal integration strategy will, to a large extent, bring new directions and ideas to the brand building of home furnishing enterprises. What is meant by "brand terminal integration" means that the enterprise displays and communicates the brand image and value through the terminal, and at the same time fully releases the brand's functions, emotions, personality, culture and services to consumers to make them feel the brand the value of.
Brand terminal integration is a systematic integration that requires strong integration and collaboration of the full value chain of R & D, supply, production, logistics and after-sales. With the development of this trend, new management levels in the entire home furnishing industry will also occur in the future Change and breakthrough.
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