The development trend of China's furniture industry

As the global economy recovers and people's living standards continue to improve, more and more people are beginning to pay attention to furniture. Throughout the past 10 years, China's furniture industry has experienced a period of rapid development. During this period, the development of the furniture industry was mainly based on the expansion of volume. A complete industrial system was initially established, and at the same time, it was in line with international standards. The furniture products had met the needs of people's lives and the international market.

In the next 5 to 10 years, in the context of the international furniture industry transfer, the Chinese furniture industry will enter a second period of rapid development. Modern technological progress promotes the increasing scale of furniture production, and dramatic changes in costs and prices will quickly break the original competition pattern; the introduction of automatic assembly lines will inevitably increase investment in fixed assets, and will inevitably reduce labor costs and production efficiency; large-scale production and standardization Production becomes possible. In the new stage of industrial development, the upgrading of competition in the furniture industry will become inevitable.

Faced with fierce competition, what kind of sustainable development path should Chinese furniture companies take? This is a strategic issue of great concern to our industry. Mr. Huang, the head of Melaleuca Furniture, which focuses on furniture online shopping, analyzed that the Chinese furniture industry will inevitably undergo large-scale and large-scale industry integration in the next five to ten years. A large number of small and medium-sized enterprises will be eliminated, and a few excellent companies will rely on brands , Quality, service, scale, etc. stand out in the industry. In the future, the Chinese furniture industry will develop in three directions: refinement, scale, and branding.



Refinement :

The furniture industry is a traditional manufacturing industry with low technical requirements. So far, the private "carpenters" still play a leading role in furniture manufacturing in economically backward regions. Many furniture companies originated from such workshop-style furniture manufacturing, and then gradually expanded their scale and added machinery and equipment. It is precisely because of this way that some furniture companies are very extensive in management. Extensive management methods have led to a lack of pertinence, operability, and executive power. The organizational structure and function positioning of the enterprise cannot be reasonably clear, there are many management levels, and the management efficiency is very low.

The competition of furniture enterprises is reflected in the competition of details, and the subtlety shows the effort. Details affect quality, details reflect taste, details show differences, and details determine success or failure. The precious value of detail lies in creativity and being unique. In modern society, people are pursuing higher and higher, and the furniture market pays attention to fine management. The details often reflect the professional level of the enterprise, highlight the internal quality of the enterprise, and improve the quality of the company's products.

Scale :

Looking at China's furniture industry, we find that regional agglomeration is becoming more and more obvious. At the same time, we also find that China's furniture industry is still dominated by SMEs. The industry concentration is very low. At present, no company has a market share of more than 1%, and large furniture companies are few in the country. This is a double-edged sword. Furniture companies with industry advantages take advantage of this good development opportunity to set sail and set sail. However, those small businesses with poor management and weak competition will face doom.

In recent years, the construction of some furniture factories and industrial parks has accelerated. With the progress of production technology and the introduction of advanced production equipment, large-scale production in the furniture industry has become inevitable. The continuous expansion of the production capacity of furniture companies will inevitably lead to a substantial decline in product prices; with the increase in labor costs and the lack of skilled workers in the furniture industry, the profit margins left by SMEs will be smaller and smaller Gradually fade out of the market.

Branding :

Consumer furniture consumption concept is shifting from quantitative consumption to qualitative consumption. For furniture consumption, the brand era is coming. People's requirements for furniture are not simply functional needs, but also the need for beautiful decoration and the need to show individuality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture are bound to develop in the direction of health, environmental protection, and branding.

With the deepening of consumers' understanding of furniture products, more consumers will establish the brand concept of furniture consumption, pay more attention to the aesthetics and artistry of furniture, and pay more attention to the high quality of furniture consumption and service enjoyment. With the intensification of competition, many enterprises are paying more and more attention to packaging, from product competition to brand competition, more and more companies are playing billboards through the public media. Companies with a poor brand image and limited technical and financial strength will be increasingly disadvantaged in the competition.

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