China Lock Industry Innovation Conference and the 15th Annual Locksmith 5.18 (Zhuhai) Annual Meeting

Good evening, everybody!
I would like to express my sincere gratitude to all of you for coming. Thank you for your busy schedule to come to Xiaolan for the press conference this evening. Today is March 18, and 5.18 two months later, the annual China Locksmiths Conference will also be held in Zhuhai. Looking back on the past, in the past 15 years, the 5.18 conference has grown in size every year, and its coverage has become wider and wider, and its influence has become more and more important. It has become the largest gathering of locksmiths, dealers, buyers and locksmiths in China. The value of product display, sales order, brand promotion, technology exchange, investment promotion, culture and entertainment, etc., in a few days each year, the effect is remarkable. Through the media, we have obtained millions of practitioners in the national lock industry. Close attention, business and social influence is huge.

In recent years, with the rise of new technologies such as the Internet, Internet of Things, artificial intelligence, cloud computing, and big data, China's lock industry products continue to evolve, especially the development of fingerprint locks; as the main force of after-sales service for lock installation, maintenance, replacement, etc. The locksmiths' group plays an increasingly important role in the lock sales and service industry chain. Many locksmith groups actively embrace Internet thinking and technology and actively explore new service models. Many manufacturers are also flattening their sales and service channels, increasing the intensity and breadth of direct cooperation with locksmiths, forming a two-tier service chain for enterprises, locksmiths, consumers, reducing intermediate links, reducing costs, and accelerating The promotion of the terminal has achieved some results.

On the other hand, a large number of manufacturers have serious homogenization, price competition is fierce, brand promotion costs increase, sales channels are unstable, sales are difficult to guarantee, and Internet sales expand, but many do not fully coordinate offline and online sales relationships. Or did not make full use of the Internet platform to achieve a substantial increase in online sales. Of course, there is still a lack of uniform industry standards for lock products, and the model is confusing; intellectual property plagiarism is serious, causing great troubles and losses to innovative enterprises, and hurting the industry's innovation enthusiasm and investment.

We can find that the development and innovation of China's lock industry coexist, the forward and the conservative coexist, the opportunities and challenges coexist, enterprises, dealers, locksmiths are facing the rapid changes and coping problems of the competitive environment, or innovative breakthroughs. Either the old and the shrinking, the pressure on all parties is huge, there is a certain degree of mode and development anxiety.

Facing such a complicated and ever-changing industry situation, as the largest and most influential 5.18 locksmith annual meeting and organizational unit in the Chinese lock industry, after 15 years of experience in organizing the meeting, and a full understanding of the needs of manufacturers, unite And integrate nearly 10,000 locksmiths and individuals across the country to set up a reality that can cope with all parties' needs, reduce conflicts, reduce docking costs, encourage and protect industry innovation, and help enterprises to sell. It promotes and helps the locksmiths to expand their business, and integrates lock enterprises, tool companies, distributors and locksmiths into a comprehensive and compact organization to regulate, promote and help the healthy development of all parties in the industry. The following is a brief introduction to the purpose, structure, functions, operation, and future of the alliance.

1. The purpose of the alliance: to promote innovation and breakthroughs in all parties in the Chinese lock industry, and to coordinate the needs and docking of all parties. Encourage protection and innovation, standardize industry standards; help lock companies connect directly with suitable dealers and locksmiths, increase sales, guarantee after-sales installation services, reduce marketing costs, promote brands, increase visibility; help dealers and locksmiths find qualified products, Expand the locksmith group terminal promotion and use the Internet to pull the business. Maximize the cost of docking and improve efficiency, and enable the enterprise database to seamlessly connect and communicate freely with dealers and locksmith databases, truly achieving "close cooperation between alliance members and improving business value."

2. Alliance structure: The alliance establishes the board of directors and the secretariat of the executive board of the board of directors. The members are all kinds of enterprises, dealers and locksmiths in the national lock industry. Every day, all the board meetings and standing office meetings are held regularly. In order to effectively serve the members, the secretariat will arrange professional talents who understand lock product technology, marketing promotion, brand communication, etc., and serve the member units with professional thinking.

3. Alliance functions:

 Standardized functions: Promote the industry to standardize product standards, eliminate vicious competition in the industry, and form a business culture that locks the industry with integrity and law-abiding.

 Innovative functions: Joint universities and technical schools and enterprises to connect with enterprises, input research and development capabilities and talents; help enterprises protect intellectual property rights, fight counterfeiting in the name of alliances, encourage innovation, and select innovative enterprises.

 Docking function: Through the Alliance Council, 5.18 Locksmith Conference, Alliance Journal, Alliance Public, Locksmith WeChat Group, Regional Promotion Conference, etc., help enterprises, dealers, locksmiths to achieve regular close docking, intercommunication Everything you need.

 Sales function: Through the 5.18 annual meeting, the promotion of the journal, the WeChat public number of the alliance, and the “China Boutique Lock City” internet sales platform that the alliance will set up to help member companies achieve product sales.

 Propaganda function: Help member units realize the functions of brand promotion and product promotion through alliance journals, annual meetings, public numbers, etc., and expand the influence of member companies' brands.

4. Alliance operation:

China Lock Industry Strategic Alliance will be a compact organization, relying on the strong locksmith community resources, joint lock manufacturers and distributors, forming a direct docking platform for supply and demand and demand, greatly improving the efficiency of industrial circulation, for which the alliance will Through series planning, we will build a combined docking method to help member companies sell goods and promote, help locksmiths improve their business volume, and realize the commercial interests of member units. From 2017 to 2018, the Alliance will mainly serve member units through the following actions.

(1) Fully tapping the value of the 5.18 conference: The 5.18 conference has become the most influential business event in China's lock industry, becoming a new platform for lock companies to launch new products, promotion and promotion; dealers, locksmiths to inspect products, procurement, and technical exchanges. . The alliance will continue to expand its scale, promote new products, promote exhibitions, innovate conferences, and conduct in-depth discussions, so that the big negotiations and cooperation in the lock industry can be solved here.

(2) Alliance Journal: Issued 100,000 locksmiths covering the core of the country. The Alliance founded the magazine "China Lock Industry", published industry trends, corporate information, dealers and locksmiths procurement needs, each issue of 100,000 copies, effectively helping companies to attract, sell and promote; help dealers and locksmiths understand Business, new products and procurement.

(3) Alliance WeChat public number: "China Lock Micro Mall". The Alliance WeChat public number will cover hundreds of thousands of locksmiths across the country, establish "China Lock Micro Mall", and sell the lock products to dealers and locksmiths through the micro mall, which is fast and effective.

(4) National roving new product promotion meeting: landing promotion, on-site ordering. The high-quality products or new products of the member organizations of the alliance organization will be patrolled and promoted throughout the country, and regional “product recommendation meetings” will be held to directly reduce the promotion costs of enterprises.

(5) Build a “China Lock Boutique Mall”: The Internet promotes the development of alliances. Established "China Locks Boutique Mall" (B2C) to accommodate member companies' quality products, help members to achieve sales and promotion functions for terminals in the mall, and strive to build an independent e-commerce platform for the lock industry and serve member companies.

(6) Establish an alliance public welfare fund. Establish a coalition fund, organize public welfare activities, and improve the social image of member companies.

Today's 5.18 conference is just around the corner. The conference will achieve a number of innovations in content. At the same time, an innovation conference will be held to invite innovative companies in the industry to share innovative experiences in detail and hold multiple forums. Each innovative company will give enough time. Introduce new products; a commendation conference will be held to recognize high-quality innovative companies and people in the industry. See the conference materials for details.

China's lock industry needs change, but also needs unity. For the common development of the industry, we are gathered here today, with the goal of "unity, innovation, breakthrough", work together and work together to make a good future for China's lock industry.
thank you all!