Analysis of market trends in China's hardware tools industry

Hardware refers to various metal devices made of iron, steel, aluminum and other metals through physical processing such as forging, calendering and cutting. According to the purpose of the product, it can be divided into tool hardware, construction hardware, daily hardware, lock abrasives, kitchen hardware, home hardware and hardware parts. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry has become increasingly fierce. Whether you want to gain a foothold in any area of ​​the hardware industry, you must fully understand the development of the market. Hardware tools include various manual, electric, pneumatic, cutting tools, auto maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, jigs, tools, molds, cutting tools, grinding wheels, drill bits, polishing machines, Tool accessories, measuring tools, abrasives, etc.

Most of the domestic manual tool companies are based on low-end products or OEM, and high-end products and brand products are still controlled by European and American countries. Also, because the profit margin of manual tools is being compressed, the space for price reduction is decreasing day by day. It is difficult for enterprises to establish core competitiveness by price competition alone, and new development paths should be explored. Only the company guarantees the stability of product quality, and at the same time guarantees the integrity of the company, can get the customer's letter. Although the user will consider the price factor in the choice of tools, according to the survey, quality is the most important factor for users to consider. If you have a place, it is also crucial to expand the influence of your own brand and improve product quality. In the case of good products and guaranteed quality, proper brand promotion is particularly important, and after-sales protection. Many domestic and international after-sales services are not in place, or basically no after-sales service, which has become a major weakness of ours.

In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing good sales is also a top priority. Most of the power tools sold worldwide are produced and exported from China. China has become the world's leading supplier of power tools. While the power tool industry is developing, some problems are becoming more and more obvious. In particular, the reform of the scientific research and development system is progressing slowly, the gap with foreign countries is obvious, the export products have low foreign exchange earning, the performance level is low, the selling price is low, the scale of the enterprise is small, the concentration is low, and the raw material price increase factors seriously restrict the further development of the industry. Quality improvement.

Power tool enterprises must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, accelerate the technological transformation of enterprises, improve supporting measures, actively create conditions, absorb foreign capital, and promote corporate asset restructuring. Only in this way can the new situation be under the new situation. never fail. The market of pneumatic tools is favored by the merchants. On the one hand, its technical requirements are relatively high, the use of pneumatic tools is becoming wider and wider, and the after-sales service is further improved, which has eliminated the customers’ fear that the products are broken and nowhere to repair. Concerns have made the sales of pneumatic tools more stable. However, because its market price is generally higher than that of electric tools, it has become one of the main reasons why pneumatic tools are not widely used. With the continuous improvement and maturity of domestic production technology, the price of pneumatic tools will gradually decline...

Editor in charge: Xu Yuehua

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