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In the Chinese tool market, Sandvik Coromant is an uncompromising king.
The company is very focused on new product development, with R&D investment twice as high as the industry average, and its sales revenue in China is significantly ahead of its competitors.
The Chinese market has increased by a thousand times
Sandvik was founded in Northern Sweden in 1862. 80 years later, in 1942, Sandvik Coromant was established. It is currently the world's largest manufacturer and supplier of metal cutting tools.
In 1985, Sandvik sent a market research team to China to conduct an investigation and evaluation of the current status and potential of China's machinery processing industry, and immediately decided to open an office in Beijing.
The office at that time was set up in a small office in the Beijing National Hotel. “It is a house that is shared with Volvo. The business volume of that year was only 1 million yuan.†The company’s 2010 spring new product launch conference and the 25th anniversary of the truck tour in China, the company’s Greater China market and business. Development Director Peng Xiaohong recalled.
Since then, Sandvik Coromant has taken root in the fertile soil of China and has grown stronger.
Today, Sandvik Coromant has more than 300 employees in China, 30 offices across the country, a state-of-the-art efficiency center and application center in Shanghai, and training centers in Tianjin, Guangzhou and Xi'an. Sandvik Coromant College was established in Beijing.
The business volume in the Chinese market has increased by more than 1,000 times. It just surpassed Italy last year and became the third largest market in Sandvik Coromant worldwide.
More than just tool makers
The success of Sandvik Coromant in China for 25 years has benefited not only from the development of China's economy and machinery industry, but also from the company's strong brand power and its innovative and enterprising spirit.
For the new product release of Sandvik Coromant twice a year in spring and autumn, more and more customers can call the English name "CoroPak", which is also known as the company's annual introduction of more than 2,500 new products to the market.
Industry insiders who have participated in recent events may have observed that the company's new product release is quietly changing: the current marketing core has shifted from the original "product" to "application plus product."
Sandvik Coromant began to share with its customers application-oriented processing strategies and typical solutions for typical parts in various industrial sectors. This breakthrough change was not only pioneered in the fields of aero engines, aircraft structural components and wind power plants. Very good response, and even the update of the general-purpose products began to “smooth and magicalâ€, thus realizing the customer promise of “improving production efficiency and reducing production costâ€.
Since 2009, Sandvik Coromant has held a series of “Modern Milling Art†activities in cities such as Suzhou, Hangzhou and Guangzhou. Through this activity, we share with customers the optimization methods and optimal processing strategies for milling, such as “ The hole machining method of milling and drilling is rolled into the roll-out path, and the processing difficulty is analyzed. Along with the on-site cutting demonstration, the customer is verified on the spot to deepen the rational cognition with a perceptual experience.
The “Modern Milling Art†campaign has won such praise for its “focus on knowledge transferâ€: Sandvik Coromant is not only a tool provider but also a knowledge provider.
The wise pioneer started the long march
Sandvik Coromant's marketing and promotion program is also refreshing.
In order to spread the company's brand concept of “smart thinking, wise journey and wise win†to more customers across the country, the company's tour truck has been named “Smart Pioneerâ€.
The tour truck departs from Beijing and travels 25 times and 43 cities across the country in spring and autumn. The entire route is 25,000 miles.
The "Smart Pioneer" display area has been converted from an 8-meter long container and will showcase the solutions and typical products and new products of Sandvik Coromant's latest industry-specific parts. These include CoroMill 490 shoulder milling cutters with a depth of up to 10 mm, S30T and S40T for efficient titanium milling, and a more flexible integral shank with interchangeable head connections.
At the scene, the reporter noticed that the tour vehicle can play video and process video through one LCD screen and two touch screens, demonstrating the concept of “manufacturing economics†and the efficiency improvement plan (PIP)/cost reduction plan (CRP) case. And tool solutions for typical parts.
Every time you visit a truck, Sandvik Coromant will hold a new product launch or hold a “Modern Milling Art†event. You will also participate in a series of exhibitions such as China CNC Machine Tool Show and International Wind Energy Exhibition along the tour. The client shows the style of Sandvik Coromant.
“In 2010, for China, the machinery processing industry in China is also a good year for us.†Li Weishan, general manager of Sandvik Coromant Greater China, is full of confidence.
The company is very focused on new product development, with R&D investment twice as high as the industry average, and its sales revenue in China is significantly ahead of its competitors.
The Chinese market has increased by a thousand times
Sandvik was founded in Northern Sweden in 1862. 80 years later, in 1942, Sandvik Coromant was established. It is currently the world's largest manufacturer and supplier of metal cutting tools.
In 1985, Sandvik sent a market research team to China to conduct an investigation and evaluation of the current status and potential of China's machinery processing industry, and immediately decided to open an office in Beijing.
The office at that time was set up in a small office in the Beijing National Hotel. “It is a house that is shared with Volvo. The business volume of that year was only 1 million yuan.†The company’s 2010 spring new product launch conference and the 25th anniversary of the truck tour in China, the company’s Greater China market and business. Development Director Peng Xiaohong recalled.
Since then, Sandvik Coromant has taken root in the fertile soil of China and has grown stronger.
Today, Sandvik Coromant has more than 300 employees in China, 30 offices across the country, a state-of-the-art efficiency center and application center in Shanghai, and training centers in Tianjin, Guangzhou and Xi'an. Sandvik Coromant College was established in Beijing.
The business volume in the Chinese market has increased by more than 1,000 times. It just surpassed Italy last year and became the third largest market in Sandvik Coromant worldwide.
More than just tool makers
The success of Sandvik Coromant in China for 25 years has benefited not only from the development of China's economy and machinery industry, but also from the company's strong brand power and its innovative and enterprising spirit.
For the new product release of Sandvik Coromant twice a year in spring and autumn, more and more customers can call the English name "CoroPak", which is also known as the company's annual introduction of more than 2,500 new products to the market.
Industry insiders who have participated in recent events may have observed that the company's new product release is quietly changing: the current marketing core has shifted from the original "product" to "application plus product."
Sandvik Coromant began to share with its customers application-oriented processing strategies and typical solutions for typical parts in various industrial sectors. This breakthrough change was not only pioneered in the fields of aero engines, aircraft structural components and wind power plants. Very good response, and even the update of the general-purpose products began to “smooth and magicalâ€, thus realizing the customer promise of “improving production efficiency and reducing production costâ€.
Since 2009, Sandvik Coromant has held a series of “Modern Milling Art†activities in cities such as Suzhou, Hangzhou and Guangzhou. Through this activity, we share with customers the optimization methods and optimal processing strategies for milling, such as “ The hole machining method of milling and drilling is rolled into the roll-out path, and the processing difficulty is analyzed. Along with the on-site cutting demonstration, the customer is verified on the spot to deepen the rational cognition with a perceptual experience.
The “Modern Milling Art†campaign has won such praise for its “focus on knowledge transferâ€: Sandvik Coromant is not only a tool provider but also a knowledge provider.
The wise pioneer started the long march
Sandvik Coromant's marketing and promotion program is also refreshing.
In order to spread the company's brand concept of “smart thinking, wise journey and wise win†to more customers across the country, the company's tour truck has been named “Smart Pioneerâ€.
The tour truck departs from Beijing and travels 25 times and 43 cities across the country in spring and autumn. The entire route is 25,000 miles.
The "Smart Pioneer" display area has been converted from an 8-meter long container and will showcase the solutions and typical products and new products of Sandvik Coromant's latest industry-specific parts. These include CoroMill 490 shoulder milling cutters with a depth of up to 10 mm, S30T and S40T for efficient titanium milling, and a more flexible integral shank with interchangeable head connections.
At the scene, the reporter noticed that the tour vehicle can play video and process video through one LCD screen and two touch screens, demonstrating the concept of “manufacturing economics†and the efficiency improvement plan (PIP)/cost reduction plan (CRP) case. And tool solutions for typical parts.
Every time you visit a truck, Sandvik Coromant will hold a new product launch or hold a “Modern Milling Art†event. You will also participate in a series of exhibitions such as China CNC Machine Tool Show and International Wind Energy Exhibition along the tour. The client shows the style of Sandvik Coromant.
“In 2010, for China, the machinery processing industry in China is also a good year for us.†Li Weishan, general manager of Sandvik Coromant Greater China, is full of confidence.
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