Analysis on the Development Prospect of China's Sewing Machinery Industry in 2010

According to the provisions of the WTO Agreement on Textiles and Clothing, quotas have been removed globally since January 1, 2005, and textile and apparel products can freely enter any market. This industry is known as the “post-quota era” and is not only a great news for China's textile and garment industry, but also brings unlimited business opportunities to China's sewing machinery manufacturing industry. China is a big producer of sewing machinery. China's sewing machine industry has experienced a recent ups and downs. It has now developed into a new era and demonstrates the competitiveness of "Made in China" in the world's sewing industry.

China is currently the world’s most important and largest producer of sewing machinery. There are more than 1,000 various types of sewing machinery manufacturers in the country, including about 300 complete machine manufacturers and products covering more than 150 countries and regions in the world. According to statistics from the Customs, in terms of export varieties, in recent years, the growth rate of total machine exports with high technological content and high added value has been higher than the growth rate of the export volume of sewing machinery.

At present, China's sewing machinery industry has a considerable scale and a variety of products, forming a production system that can basically meet domestic demand and have certain international competitiveness. Mainly in several aspects. The production concentration of sewing machines has been significantly improved, and the regional structure represented by the six major producing areas such as Shanghai, Zhejiang, Shaanxi, Tianjin, Jiangsu and Guangdong has become more reasonable. Many companies have already walked through the stage of “buying and producing drawings and replicating the prototypes” to begin their own research and development and innovatively design a new generation of products with independent intellectual property rights. After years of cultivation, the industry has formed a number of key enterprises and brand-name products represented by “standards” and “work on the job”. A large number of companies have emerged from the increasingly fierce market competition and have grown rapidly to become China's sewing machinery. The backbone of industry. Domestic goods are no longer of low quality and low price For a long time, low-cost and vicious competition in the industry has caused companies to weaken the funds and capabilities of R&D, reduced the strength to enter the high-end market, and the market has fallen into a disorderly state. However, this situation has changed recently. The growth in the export value of sewing machines is higher than the increase in exports, indicating that the unit price of exports has picked up.

The sewing machinery industry has begun to change the image of low grade, large quantity, and low price in the international market, and entered a stage of rapid development with technological innovation as the main feature. While increasing investment in science and technology and establishing independent intellectual property rights, enterprises are transforming from production to production development. Products are developed from counterfeiting to creation, from low prices to high added value, and from large batches of single species to small batches and varieties. Energy has been accumulated for the fierce competition in the post-quota era.

It is understood that 60% of the world's products are sold from China to the rest of the world. According to an industry source, the market for distributors of Japanese products in Southeast Asia, Brazil, and India has been very small, and products such as Leap and Zhongjie have been full of vitality in the international market. One dealer said with great emotion that the overall quality of domestic sewing machines is no different from that of foreign countries except electromechanical integration. For example, he said that there was a clothing company that wanted to purchase 18 overlock machines and began to specify the products of a certain foreign brand. Under the persuasion of the distributors, they asked for 8 domestic products. After the use of the clothing products, the company felt that the domestic products were better than foreign ones. Well, the price is much cheaper. Chinese and foreign companies compete on the same stage As more and more developed countries transfer their sewing machinery manufacturing to China, the pattern of Chinese and foreign sewing machines competing on the same stage has become increasingly prominent. The world's leading manufacturers of sewing machinery such as "Heavy Machinery", "Brothers", "Flying Horse" and "Belford" have established joint ventures or wholly-owned enterprises in China. After China's accession to the WTO, it has promoted the rapid development of the entire industry, and the ability of sewing machinery enterprises in China to participate in international competition has also become stronger. According to the person in charge of the China Sewing Machinery Association, in recent years, China's sewing machinery manufacturers have made great leaps in technological innovation.