Case study: Why did the German tool company win?

Case study: Why did the German tool company win?

Qiqihar No. 1 Machine Factory uses a large number of tools every month and orders from a German tool factory for a long time. Once, under the order of 5 million yuan tool to the Germans, the results of the German said the next wrong, saying that your company is still stocking our factory more than 500 million knives, why do you want to place new orders?

The stranger of the first machinery factory said that the orders were not wrong, but the Germans quickly arrived at the First Machinery Factory in Qiqihar to check the warehouse together. The results soon came out. After the verification, it was discovered that there were 10 million yuan worth of inventory tools. At this time, the Germans asked them to help them establish a complete procurement system and warehouse management system, and said that the company will introduce new products next month, the price will remain unchanged, if the first machinery plant orders to suppress inventory, then their New products are not available for order, and everyone’s interests cannot be maximized.

In the end, the German company also expressed the following meaning: “Simply send people to your factory. We use all the tools you use each month. We guarantee that your inventory will be at a minimum. After we manage the inventory, we will Put the tool directly in your warehouse, and use it from the warehouse to buy something for us. Otherwise it will not be sold.” The Board of Directors of the First Machinery Plant was very touched, and the CEOs said that companies would not need to bid again. This German company.

This provides us with a thought: to take orders and do not do it, to be good at serving, sincerely for the sake of customers, not only to customer satisfaction, but also to move customers, and finally let the customer succeed. Only when the customer is successful can he become more successful.

This case tells us a truth: The development of the enterprise must be rooted in the value of the customer before it can be deeply rooted in the foliage and the industry can be established. Otherwise, no matter how big you are now, you will eventually be abandoned by the customer without mercy.