Quanzhou bathroom hardware sniffing business opportunities to seize the market

On February 20, the author was informed by the Municipal Economic and Trade Commission that after the home appliances and automobiles went to the countryside, building materials to the countryside were also included in the series of policies of Huinong. Quanzhou ceramic plumbing sanitary companies smelled business opportunities, a variety of initiatives in advance of the layout, embarked on the "going to the countryside" new journey.

Sanitary wares took the lead to go to the countryside on November 14, 2010, the national building materials field through the pilot enterprises in the form of profit, subsidies for the construction of housing for farmers, and released the "first batch of building materials to the countryside pilot units" list. In the list of more than 50 building and sanitary ceramics companies and distribution companies, although Guangdong counterparts occupy a majority of seats, but still can be seen nine animal husbandry, Shenluda, Shufeiya ceramics and other Quanzhou enterprises.

In fact, as early as the beginning of the financial crisis in 2008, Quanzhou ceramic sanitary plumbing companies have begun to adjust marketing strategies. Previously, the author in Huasheng bathroom, see the company at the end of 2009 developed a detailed plan for the promotion of villages and towns. The company's chairman, Lin Huili, told the author that the Design and Development Department has completed a series of new faucet and sanitary ware products specifically targeted at the rural market, and made full preparations for the effective implementation of the State Council's policy of building materials to the countryside.

"There are more than 3,000 sales outlets in the country, and even settled down to the township level." The Shenluda Group's footsteps seem to be moving earlier and stronger. The company, with its strong R&D strength and large market scale, has gradually established a perfect service system for the 34 cities and towns. “What companies need to do is to formulate appropriate product strategies and brand promotion methods according to the characteristics of the third and fourth line markets, speed up the establishment and layout of outlets, and make full preparations for the acquisition of a vast rural market,” said the person in charge of the company.

The introduction of the after-sales service network policy for building materials to the countryside has led to more Quanzhou ceramic plumbing sanitary ware manufacturers to pay close attention to the policies and information of building materials to the countryside. They have carried out a full range of product planning, channel strategies, and brand promotion in building materials to the countryside. Strategic deployment.

According to relevant persons from the Fujian Plumbing Bathroom Valve Industry Association, building materials to the countryside is a long-term strategic direction, and the national “Twelfth Five-Year Plan” needs to “raise the income of urban and rural residents, reduce the gap between urban and rural areas, and accelerate the development of urbanization.” This means building materials. The opportunities of enterprises are unprecedentedly huge, and they have a driving effect on the market share of enterprises, brand awareness, and the development of third- and fourth-tier markets.

“Not only should we choose suitable products to the countryside, but the key is to solve the problems of marketable products and after-sales services.” In the interview, there were also person in charge of the company pointed out that Quanzhou, in particular, Nanan's foreign distributors control the national plumbing and sanitary ware market, which is 67.0 percent of the total. Basically, all the plumbing and bathroom products in the township market can be sold, but the key lies in whether or not they can meet the preferences of the various categories of demand for category allocation, and formulate price strategies and promotion strategies. Moreover, we must establish a comprehensive after-sales service network throughout the country to ensure that we can provide quality products and services for rural consumers. Obviously, improving the after-sales service network has become the top priority for Quanzhou plumbing sanitary ware companies, especially leading companies.

The popularity of functional products shows that China currently has about 720 million rural residents and 220 million rural households. With the gradual improvement of rural residents' living standards, building new houses and renovating old houses are becoming a major highlight of rural consumption.

Nanan who has been operating plumbing and sanitary ware in the southwest for a long time has self-confidently summed up such a law: Rural consumers do not have too many concepts about the quality and category of ceramic products. They value the functionality of products more. Many of them do not know that ceramic products have so many varieties, so many specifications, so many colors, even the problems of flatness, seepage, color difference, and size of the products. They do not have a clear concept in mind. Rural consumers are very sensitive to prices, and quality and cheap products tend to be more popular in rural markets.

"In coordination with the needs of rural consumers, we must help rural consumers to gain knowledge of building materials products. We must meet the conditions for good prices and low prices, but also to achieve the requirements of environmental protection." The relevant person of the China Building Sanitary Ceramics Association in Nanan not long ago The China Pump Valve Plumbing Trade Fair held so recommended.