Hardware industry how to break the bottleneck

The development of hardware industry, from the perspective of domestic and foreign to have a place in a certain field, is mainly two development directions, one is a specialized brand positioning accurate strategic approach, the other is the production of special tools used in special circumstances.

First of all, we can learn from the successful experience of foreign brands, many foreign family-owned companies, Weihan, Festo, pb, etc. These brands focus on the in-depth research and development and manufacturing of certain products or types of products, and can form their own core competitiveness. So it can exist in the market for hundreds of years. This situation is precisely the strategic approach of specialization and brand positioning. For example, no matter what kind of strategy is adopted, the ultimate goal is to find differences, to separate opponents, and to gain certain market development space.

In another case, it is difficult for a hardware company to make a big difference in its products. It is necessary to test the ability of R&D and innovation of the enterprise. General enterprises do not have this strength. From the analysis of the characteristics of hardware tools, sometimes there is not much need. Unless special tools are needed in some very special workplaces, the production of hardware products in this case can produce special tools and take the path of specialization.

And our domestic related hardware companies have three situations.

The first is a simple “porter” company, without its own research and development capabilities, and the products are almost all copied. They also want to be big brands, but due to their poor hematopoietic capacity, they are currently in painful choices;

The second is for another strategy—professionalization. At present, Chinese companies do not seem to be very interested, because people do not have years of hard work and invest a lot of money in researching products.

Then only for the powerful companies, the route to take is definitely a big brand strategy, long product line, heavy marketing, and even cut into the channel area, Antuo, Yi Ertuo, Mai Bo, etc. is to go this route.

How the hardware company develops and what kind of development strategy it chooses is, of course, not simply copied in accordance with success stories of other companies or foreign countries. Unfair hardware industry in China is also at the bottleneck of development. It is time to consider strategies for development.