When will smart homes become popular in the Chinese market?

The two concepts of Internet of Things and smart home are gradually becoming well-known under the vigorous promotion of manufacturers. Along with the World Expo, various smart home exhibitions are also held frequently, and new smart home products are constantly coming out. Smart washing machines, smart rice cookers, Internet of Things TVs, etc. have appeared in the exhibition one after another. Their functions have generated a lot of interest from consumers. The price is staggering, because consumers are extremely envious and discouraged. Therefore, when smart homes can be popularized by the general public, it becomes a matter of great concern for the new generation of fashion people.

IoT appliances are an extension of smart home and digital home concepts that have been developed for many years. As early as 1998, Microsoft released the "Venus" plan. With the help of the network technology platform, it proposed a new concept of overall home appliance intelligence and promoted the intelligent development of home appliance products. In 2003, 17 companies such as Intel and Microsoft took the lead and established the "Digital Living Network Alliance (DLNA)", which combines many functions such as smart home, consumer digital, network broadband, and high-definition entertainment. Since then, two digital home standard organizations have been established in China, namely "E Jiajia" led by Haier and "IGRS" led by Lenovo.

The traditional digital home concept mainly emphasizes 3C integration, especially from the "three-screen integration" of TVs, computers, and mobile phones to the "N-screen integration" of digital cameras, e-book readers, and other handheld devices. In addition to the above products, the Internet of Things appliances also emphasize the interconnection and networking of traditional home appliances such as TVs and refrigerators. From the perspective of scope, the Internet of Things appliances have also broken through the home and the scope of applications is expanding. However, due to the fact that there are still many technical difficulties that IoT home appliances have failed to break through, affecting their ability to meet consumer demand. The basis for the development of IoT home appliances is the high degree of intelligence of home appliance products, but at present in the Chinese home appliance market, there are still a few products with a high degree of intelligence and good operating results. IoT appliances also require appliances to have a strong sense of the environment, but these technologies are not yet mature. For example, the Internet of Things refrigerator wants to be able to control the preservation time of food, and it must rely on the RFID chip attached to the food. The cost is high and the degree of intelligence is not high.

The product has not been standardized and the business model is unclear is an important obstacle to the current industrialization of Internet of Things home appliances. The sudden popularity of IoT home appliances implies a dispute over the digital home standards that has continued for many years. Some home appliance companies have launched solutions based on their own internal standards, making it difficult for the industry to get universal access.

Due to obstacles in technology and industrialization, prices are also relatively high. At present, IoT appliances are still in the stage of display and promotion, and market demand is limited in the short term. The Internet of Things home appliance products still appear to be too advanced relative to the needs of ordinary consumers, affecting the popularity of these products. For example, the purchasing function of the Internet of Things refrigerator connected to the supermarket through the Internet is not practical in the case of diversified consumer shopping channels. In the absence of industry chain coordination, even if you purchase and build an IoT appliance system, the consumer experience is not good. Because the realization of various functions of IoT home appliances requires the cooperation of many industrial chain links such as sensors, chips, networks, etc., involving consumers, builders, government departments, network operators, home appliance companies and many other entities, there is currently no effective business model.

Under such circumstances, the government and enterprises should take measures to remove obstacles to the development of Internet of Things appliances. Technical bottlenecks, inconsistent standards, and lack of effective business models are major obstacles to the development of IoT appliances. Government departments should strengthen industry guidance and coordination, promote the formulation of standards for IoT home appliances, promote industrialization, and reduce costs. Enterprises should recognize the huge difference in the industrial chain between IoT home appliances and ordinary home appliances, and actively cooperate with all links in the industrial chain to explore viable commercialization models.

z Smart home enterprises should regard the Internet of Things as an important strategic opportunity for the transformation and upgrading of the home appliance industry, and effectively improve their technical capabilities, rather than just use this concept to follow the hype and obtain short-term benefits. The concept hype of the home appliance industry is prevalent, and some companies in the home appliance industry may also fail to master the core technology of the Internet of Things and try to compete for the right to speak in the era of the Internet of Things by linking the Internet of Things with the brand. In the past, Chinese home appliance companies lacked core technologies. If the business model of assembly and manufacturing continues, the hype will not increase the competitiveness of home appliance companies and will also affect the development of IoT home appliances.

The future of home appliances will be the era of the Internet of Things, and every consumer will become a beneficiary of the Internet of Things, and the Internet of Things has also become the focus of home appliances companies seizing the strategic high ground in the future. However, because the fields involved in IoT home appliances are multi-faceted, its popularization requires the joint efforts of the government, home appliance companies, communication operators, and IoT-related technology product companies to promote together. Only in this way can IoT home appliances be developed in the future. It evolved into "ordinary" household appliances and entered thousands of households.

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