With China's housing market downturn, the sales performance of the home building materials industry is not optimistic. Faced with this situation, the future of the flooring industry has become a question for many floor companies.
The current situation facing the building materials home industry is rather grim. First of all, the continuous deepening and strengthening of the national real estate control policy has made the potential families of real estate "rigid demand" wait and see. The actual purchasing power of building materials homes is relatively declining, and demand cannot maintain sales growth.
Second, there is a surplus of building materials home stores, and there has been a vicious competition. Due to the rapid development and expansion of 10 years, under the background of real estate regulation and control, some building materials and home stores that only rent on land have been unable to maintain. Some city building materials home stores have reached half of the population or more. In other words, building materials stores in this city need 1 to 2 people per square meter to maintain normal operations, which is not sustainable.
In the sales channel, the rise of e-commerce has become overwhelming. With the continuous upgrading of electronic network technology and the continuous improvement of modern logistics distribution, it will cause greater impact on existing building materials home stores. In addition, various "group purchase" models and over-the-counter transactions that are refurbished have put pressure on this type of rental stores.
From the meeting, it was learned that many floor companies are now digging into the potential of real estate refinishing, gradually abandoning the previous battle for land, blind expansion of staking grounds, and vicious competition practices to carry out the research and development required for adapting to the new type of urbanization. New customers with sustainable purchasing power in order to stably survive the painful stage of transformation and upgrading. Therefore, the overall situation of the building materials home industry this year is consistent with the macroeconomic situation, entering a period of relatively stable and relatively low growth rates.
According to the analysis, the industry will continue to be stronger and stronger, and the weak will be in a weaker state. It will no longer be a good situation. At present, the transformation and upgrading of enterprises is imperative. To upgrade and transform, one must innovate and the other is to improve services. One direction of innovation is to develop e-commerce; the other is to adjust the pattern of supplier cooperation and distribution of benefits. In terms of improving services, it is necessary to increase service to merchants and customers, change the method of rent-seeking and take the initiative to launch various promotions in order to attract more customers.
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