Double 11 five home brand sales broke through the three hundred and three brands into the Tmall class currently ten

According to relevant media reports, in 2014, Tmall's “Double 11” promotion came to a close, and the home brand also performed well in this “Double 11” carnival. Among the top 10 sales of Tmall, Lin's Wood, Luolai Home Textiles and Quanyou Home occupied three seats. According to the statistics of the data Rubik's Cube at 11 o'clock on November 11, in the ranking of "residential furniture" industry, Lin's Wood, All-Friends Home, and Gujia Home ranked in the top three, which is consistent with the ranking of furniture in 2013. Among them, Lin's wood industry tops the list. As of 24:00 on November 11, the transaction volume of Linshi Wood's “Double Eleven” was fixed at 320 million yuan. Although Lin's goal this year is to "guarante three rushes and four", this figure is a short distance from the 400 million turnover that Lin hopes to reach. Founded in 2007, the company started with furniture e-commerce. Its annual sales have increased by more than 100% in the past seven years. It can be said that the annual “Double 11” contributes to the sales of Lin’s wood industry throughout the year. huge. In addition to Lin's Wood, Rollei Home Textiles and All-Friends Home, there are two sales of pan-home brands, including Mercury Home Textiles and Home Improvement e Station. The furniture category ranked fourth in Arran, "double 11" sales of 56.48 million. The data shows that "Double 11" opened for 1 hour, Yalan turnover broke 5 million yuan, 8 hours exceeded 25 million, as of 21:53 that night, Yalan's turnover has exceeded 53 million.

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