Rong Weiwei first led the figure of Sichuan furniture to go out

Rong Weiwei, Executive Vice President and Secretary General of Sichuan Chamber of Commerce for Import and Export of Furniture

He is the pioneer of "good furniture made in Chengdu"; one of the promoters of Chengdu International Furniture Industry Exhibition; one of the leaders of Sichuan Furniture "going out and coming in" policy implementation and implementation, he was named "2013 China Furniture Industry "People of the Year", he is the executive vice president and secretary-general of the Sichuan Chamber of Commerce for Import and Export of Furniture.

Perseverance! With a fiery heart

For furniture, Rong Weiwei has a special emotion, which is a respect and attachment to the mother.

Tao Yonghua, the mother of Rong Weiwei, the first person to lead the Sichuan furniture out, was affectionately known as the “Mother of Tao” by Sichuan furniture people. For the development of Sichuan furniture enterprises, Tao mother gets up at 6 o'clock every morning, rests at 11 or 12 o'clock in the evening, and keeps running around the scenes of various enterprises every day. Rong Weiwei sees it really and remembers it firmly. At that time, in order to launch the company's participation, Tao mother carried the information, rode the bicycle and went door-to-door to visit the enterprise and do the work of the enterprise. At the milestone in the development of Sichuan furniture, the great mother wrote a colorful chapter.

Rong Weiwei was influenced and influenced by his mother from an early age. In order to alleviate the workload of the mother, Rong Weiwei will put down all the work in the hands of the furniture exhibition every year to help put in the exhibition. This exhibition, which has given both mother and son a lot of effort and effort, has become one of the top five furniture fairs in China. Also, due to the initial years, the influence of Chengdu Furniture Fair in the industry is still not great. In order to let Chengdu furniture go to the whole country, Rong Weiwei always goes to major cities with the staff of the mother and the organizing committee, and invites merchants to come to the door. It was called "the furniture exhibition that came out" by the Sichuanese. In this way, Rong Weiwei gradually gave up his own business and began his own furniture career. Today, he took over his mother's career and insisted on the road of Sichuan furniture dreams.

Run away! Tomorrow for Sichuan furniture

The rise of the Sichuan furniture industry is precisely because of the efforts of some leaders behind them. They are the ones behind the building that has built a building for the furniture industry, built a bridge, left a card, and built a monument. Before it was the mother Tao Yonghua, now it is Rong Weiwei.

Rong Weiwei is one of the pioneers of “good furniture made in Chengdu” and one of the policy implementation and executive leaders of Sichuan Furniture “going out, please come in”. For the sake of Sichuan furniture tomorrow, he led the Chamber of Commerce to continue to walk in every link in the furniture industry chain, and actively play a role as a bridge and link between the government and enterprises. To create Sichuan furniture brands, create conditions constantly, and explore and explore domestic and foreign markets. Provide the latest market development trends and information, organize member units to conduct various inspections, and guide Sichuan furniture enterprises to the market globalization road. He hopes that Sichuan furniture brands will go to the market that suits them, and will bear fruit in all parts of the country and overseas markets.

The official opening of the Sichuan Brand Furniture Outlet Center in Hangzhou is a typical example. On September 23, 2010, Sichuan Brand Furniture Outlet Center officially opened its doors in Hangzhou Red Star Meikailong Yifeng Store. Into this 20,000 square meters, gathering nearly 10 categories of solid wood, modern, European, software, etc., covering more than 60 brands of the emperor, pioneer, Prince of Hong Kong and other marketing centers, "good home Chengdu" huge The sign greets you, and the Guangzhou Furniture Pavilion, 10 meters away from the opposite side, has collapsed. This large-scale Sichuan provincial home brand has not only shaken the entire Chinese home furnishing industry, but also opened the door to the domestic primary market, and has become a historic turning point in entering the domestic high-end stores.

In this regard, Rong Weiwei said, “Winning at a high cost performance. Hangzhou and Chengdu have many similarities in spending power and habits, and they must sell affordable and affordable homes. The quality of Sichuan furniture products is completely Competing with Guangzhou furniture, and cost-effective. With the strong marketing channels of Red Star Macalline, it will drive the improvement of retail performance.” Sichuan Furniture Import and Export Chamber of Commerce put forward the marketing idea of ​​“carrying out the river”, hundreds of brands with “ The name of Sichuan Furniture is a quick attack on the city. Nowadays, the development of Sichuan Army is even more unstoppable. Looking back at the development of Sichuan furniture, many industry people said: “Sichuan furniture has become the fourth pole of Chinese furniture. On the “2013 China Furniture Forum and Annual General Rating List”, Rong Weiwei Was rated as "2013 China Furniture Industry Person of the Year", which not only witnessed and affirmed the industry's contribution to Rong Weiwei and Sichuan Furniture Import and Export Chamber of Commerce, but also demonstrated the influence of their efforts over the past year in the industry. Rong Rongwei said in his speech that "'Industrial Redemption' is the theme of ours today, but in the face of difficulties, our Sichuan furniture companies want to express more confidence and determination!"

Believe, my future is not a dream

Since becoming the secretary general of the Chamber of Commerce, Rong Weiwei has not been idle. Based on the essence of the Chamber of Commerce, he needs to go between the government and the enterprise, and match the bridge. For the exchange of peers, he needs to transfer between the exhibition forums every year in the country: in order to obtain first-hand information, he often organizes enterprises to study abroad; for better To make judgments and decisions, he still needs to pay attention to market dynamics every day, thinking, analyzing and judging... Because he is concerned about the development of the entire Sichuan furniture industry and the improvement of the overall quality of Sichuan furniture. In this regard, Rong Weiwei said frankly: "This is more tired than doing ten enterprises," but what supports him is a super-cognitive and spiritual support. "If I want to make money, I will not be this secretary." Long, but people live for others. I will spend the rest of my life working for the development of the Sichuan furniture industry."

Speaking of his feelings about the furniture industry, Rong Weiwei said with a smile: "I feel that this life is inseparable from this industry. My life is closely connected with the furniture industry, and it has vitality and color." At the beginning, he devoted himself to the furniture industry with a son's respect and attachment to his mother, and now he has become an unshirkable responsibility.

It is the sentence: "No value is not worth it, only willing or not."

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