Home online shopping the "clear price" "cheap" online shopping misleading industry

Because of the complicated process of delivery, installation, maintenance, etc., the purchase of furniture, building materials and other household products is not a "slack of a hammer", since it is a daily consumer durable consumer goods, it should consider its intrinsic quality, therefore, off-line experience online shopping home Products, you need to be careful with the same product of the same furniture brand, if the online shop price is about 20% cheaper than the price in the store, where would you choose to buy? Should the price of the same brand in the physical storefront of the store be consistent with the price of its online storefront? In order to make a difference, the same brand set up a sub-brand on the network platform and sells different series of products. In the short-term and long-term, can this win consumers? All kinds of problems not only plague the entangled consumers, but also make the home brands and stores uncertain. In this regard, from the perspective of consumers, Wang Wei, an independent designer with rich experience in online shopping, said that if it is a small piece of furniture, it will choose online shopping. If it is a large wooden piece of furniture, it will choose a store. However, Wang Hao also said that if a brand of most furniture products, online and in the physical store prices for a long time to maintain a large gap, the brand will gradually fade out of their own consumption list. The reason is that I don't know if the brand has a lower-priced sales channel, and I am worried that I will buy it. Wang Wei’s worry just pointed out that the current price of the same brand online and offline products is not uniform, and will eventually bring consumers into the wrong zone. Once a brand is labeled "price chaos" in the minds of consumers, it will be difficult to regenerate. Similarly, Ren Cheng, the vice president of the Real Estate, bluntly stated to the Guangsha Times that a truly mature online shopping platform should also be implemented as a physical store, with a “clear price” or a commitment to the same brand online and offline price. Such a stable price system can make consumers feel protected. Of course, as on the basis of “clear price”, the physical stores in the store will also be promoted from time to time, and the benign promotion activities of the online platform can also be started at any time. For the same brand to separate out different series, while facing the physical store, while facing the online store, the operation director of the actual home business management department is not optimistic. He said that in the case of furniture, the current online store products are relatively simple, extensive and low-priced compared to their physical store products. When consumers are familiar with this brand image, they will have a deep impression, while in the brand. In the multi-year path of construction, the tastes of these consumers will change, and they will no longer accept low-priced and simple products. In their hearts, the mainstream image of the brand's offline stores is difficult to establish. Therefore, from the long-term development of home brands, regardless of online and offline, the stable characteristics of brand image and product quality are the most valuable, and the benefits brought about by short-term low prices will not be worth the loss. In this regard, actually online Wang Xiaokang further explained that it is precisely because of the respect for the online shopping community that the online platform is very rigorous, and the gathering is the influential mainstream brands in the industry, their product image, price system and Service details are very important. Therefore, they would rather wait for a platform with high integrity to embrace e-commerce, and they will not be distracted for the momentary sales. Wang Xiaokang said that the home network sales platform has its own particularity. Actually, online can't be done overnight. However, it can be determined that relying on the existing merchant channel resources to develop online business, based on the price of the clear code, cut into the O2O mode. The establishment of sub-sites by region and the implementation of the principle of “same business entity, same product, same price, same service” are correct. This direction is correct. [Notes] "There is no minimum but only lower" "cheap" online shopping mentality misleading the home industry online shopping industry home industry road can not go out of their own characteristics? In fact, "Guangsha Times" hopes that the home industry will not mislead the current "dirty mess" online shopping environment. Mobile phones, electrical appliances, cosmetics, clothing, even in most industries, online shopping is taking the low-cost strategy, and even "no minimum and only lower" as the motto of online shopping war. However, these methods are unlikely to be the target of household products. They are in the early stage of the industry's maturity, and household products that are large-scale durable consumer goods should not fall into the whirlpool of “low-cost online shopping” and “short-term explosive sales”. From physical stores to online stores, in fact, home online shopping changes should be the way consumers buy. For example, we no longer have to sign and pay for the physical store, drowning in the car, long queues or delays the entire weekend, online shopping will help us save more time and effort. However, the home industry's mistakes in network marketing and short-sighted behavior have transformed this platform into another battleground for “price wars”, which has made consumers a victim.

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