Comment: Is the Chinese furniture manufacturing ready in the spring?

There are indications that the economic crisis that has lasted for two years seems to be ending: the situation of foreign exhibitions is optimistic, orders have begun to increase, and even some Chinese manufacturers have appeared to be "difficult to recruit workers." It seems that in 2010, Spring is not far from us. Is this a different spring for the Chinese home furnishing industry? If this economic crisis is the first winter in China's home furnishing industry, then the spring before this winter should start around 2000. From the reform and opening up in the 1980s to the winter and darkness of the 1990s, China entering the 21st century provided a warm and relaxed growth space for the home furnishing industry. At the same time, the orders of foreign brands brought the introduction of technical experience, and Chinese products began to be distributed to the world. For a time, “Madein China” appeared in all parts of the world, and China has become the world factory. The opening of the WTO to China has made the export-driven home industry see the hope of occupying the global market. It was a spring, a spring that was too beautiful. Too good means that we blinded it. We can't ignore that since the official outbreak of the economic crisis in December 2007, thousands of Chinese home furnishing companies have died, and the market is hungry. Survivors are beginning to realize how fragile we are at unbeatable rapid growth. We have the world's largest manufacturing plants and the quality of products that are criticized around the world. “Made in China” has become synonymous with low price and low quality. We don't have a brand and we are not trusted. In the past ten years, the Chinese home furnishing industry has unconsciously fallen into a sweet bond. The industry as a whole looks vibrant but lacks a solid foundation. We are gradually stubborn and rigid, and even the production activities are as creative as they are, just like simple copying and pasting. Even without this economic crisis, can we survive this way? Every time I heard that somewhere in foreign countries, "for the sake of your health, the store does not sell Chinese goods." Every time I heard that a large foreign exhibition creative design area forbids Chinese people to enter, we are all indignant and excited. We sometimes ask ourselves and then make up our minds to change. It’s really hard to change. Even Obama’s concept is to sell the word in a big sense. How easy is it for home companies to change? Just, change is no longer a matter of urgency. Yes, the economic crisis has passed, and the next spring is coming, but this spring is destined to be different from the last one. At one time, the Western world paid a large sum of money for Chinese exports; today, China is the country with the most anti-dumping and countervailing investigations in the world. At one time, the Chinese labor market was well-known worldwide and became the choice of brand OEMs; today, India, Pakistan, Vietnam, etc. have become increasingly powerful competitors. At one time, American consumers contributed two-thirds of the total value of US GDP growth each year, and imported tens of billions of Chinese furniture each year. Today, the US government has clearly stated that it will also try to export-oriented economy and no longer pay for Asian products. . In the predicament of having a tiger after the wolves, if the Chinese home furnishing industry does not take a different approach, it may be difficult to cope with the next winter. This "path" can be the establishment of a brand, a technological innovation, a shift in sales model. Internet applications are rapidly evolving and have proven its revolutionary role in retail and advertising. Should we develop more of its features? Every year, USA Today's Furniture holds a Leadership Conference. This year's topic is "Thriving in A Survivors' World." In the first half of the report, I translated it as "the world that emerged from the survivors", and in recent reports, I changed it to "prosperous development in the world of survivors." Of course, the former sounds more fluent, but I think that the word "rise" still stays more compatible with the Chinese home furnishing industry. The United States is more about continuing to "prosperous development." I heard that this year's annual meeting added a group discussion called "Selling into China." Who knows: In the next winter, is the American home furnishing industry worried that Chinese consumers will no longer pay for it?

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