How China's hardware companies break the anti-dumping "Fortress Besieged"

Anti-dumping incidents in the hardware industry frequently appeared. In the context of the debt crisis in Europe and America, trade protectionism has once again come back. Faced with numerous trade barriers "sieges", how can Chinese hardware companies go out of the "Fortress Besieged"?

Anti-dumping incident "flooding"

Event I: Recently, the European Union of Aluminum Radiator Producers submitted an anti-dumping complaint to the European Commission requesting an anti-dumping investigation against China's aluminum radiators exported to Europe, accusing China's products of a 37% dumping margin, and recommending that Russia be chosen as an alternative country. .

Event 2: On August 18, the Undersecretary of State for Trade Management and Policy of the Ministry of Industry of Argentina paid tribute to our office. According to the ASG Secretariat's Resolution No. 508 of 2011, the Azerbaijan has ended its production in China and Brazil. Stainless steel blade anti-dumping investigation and decided not to take the final anti-dumping measures. The resolution came into effect on August 10, 2011.

Event 3: Recently, the Foreign Trade Department of the Ministry of Trade Industry and Tourism of Colombia reported to the Chinese side that it was evaluating whether it would initiate an anti-dumping investigation against aluminum products originating in China and would promptly report the Chinese assessment results.

Event 4: As of August 18, the export volume of bicycles in Shaoxing this year was “zero”. Although the export volume of Shaoxing bicycles has not been large during the past years, “Zero” still appears for the first time. This is both a signal and an evidence: In fact, this month, the European Commission submitted a notice to China saying that it will continue to impose a punitive tariff of 48.5% on China’s bicycles for 5 years. Under the debt crisis, Europe is suffering from a slowdown in economic growth and rising unemployment. The protectionist forces are more prosperous.

Incident 5: The WTO Appellate Body recently issued a ruling report on China's suing EU anti-dumping measures against carbon steel fasteners in China, which ruled that China won the case. The case was a major case in which China entered the WTO for the first time in a decade of prosecuting the EU for its first successful case. This decision will further obstruct the EU's anti-dumping measures and force the EU to revise relevant trade regulations.

In the face of numerous anti-dumping incidents, the anti-dumping case of fasteners has indeed brought hope to Chinese companies, but Chinese hardware companies cannot take it lightly. The real glorious road to export is still very long. When enterprises win by quantity, they have “yellowed out tomorrow”. Chinese hardware companies need to take advantage of changes in foreign trade demand to carry out transformation and upgrading.

How hardware companies can break through Europe’s economic growth and employment opportunities are more driven by the rapid development of emerging economies such as China, India, and Brazil, but due to the “industry difference” between Europe and these emerging economies, it will inevitably lead to the export of high-end products to Germany. Countries such as France and France are benefiting. Countries such as Spain, Portugal, Greece, and Italy that import low-end and middle-end products have suffered damage. What should China's hardware companies face?

First of all, Chinese hardware companies should adjust their thinking. Enhancing corporate image in brand services, etc. This is also an opportunity to change the cheap image of “madeinChina”. Hardware companies must have such a mentality: I am not selling you cheap goods. What I sell to you is quality service and brand guarantee. In short, it is Wumart. When the seller is not a salesman.

Secondly, hardware companies will carry out transformation and upgrading within their capabilities. Hardware companies should get rid of the fate of OEMs in order to create their own brands and earn profits for a long time. Always be the lowest point of the "scissors difference", hardware companies can only be careful to avoid the anti-dumping of that poor profit.

Again, use policies to protect yourself. The victory of anti-dumping fasteners is indeed a boost. Faced with trade protection policies of various countries, hardware companies should look for counter-attacks that benefit their own terms. Breaking through trade barriers is a good strategy, not helplessness.

Anti-dumping "swamp" everywhere today, hardware companies ask themselves whether they are ready to meet the "battle"?

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