Hardware trendy group buy business avoid crazy lost their own

Group buy network Gao Peng Shanghai Branch suddenly began layoffs recently, according to internal employees, on the 19th, the editorial department was asked to lay off nearly half (about 45 people), the entire layoffs will occupy the number of employees in the Shanghai branch (more than 500 people) 30 %. Gao Peng Shanghai official explained that because the company's current expenditure is greater than income, will adjust the operating arrangements, a number of Shanghai's departments will be merged to Beijing.

When the global economy was devastated by the financial crisis, group-buying websites had blossomed as if they were different. In March 2010, China’s first group buying website, the US Mission Network, was set up as a symbol. Just over a year ago, China’s group buying site increased from one to 5,000. On average, more than 7 group buying websites are born every day.

Such rapid and savage growth is indeed crazy: on the one hand is the excess wind investment gold crazy chase, nominating the top ten websites without exception declared that they have venture capital, have to be listed; the other side is the nameless small website overnight From birth to death, life is like ants, and the big websites that have become famous have struggled endlessly to keep on cutting corners and layoffs. Outsiders can't see the four seasons of the industry changing - when many people call it "bubble up, enter the winter", there are many people who say that it "has a great future, when it is early spring"...

"Hurriedly rushed to stop rushing to manage, rush to recruit people in a hurry." After the blind expansion of the group buying network industry began to squeeze the bubble, the recent layoffs of the entire industry, it is said that more than 10%.

The market is not yet fully mature, there are too many group buying websites, the traffic is too scattered, the sales volume can not be made, the blue ocean in the whole industry turns to the Red Sea, and the layoffs and squeeze bubbles become inevitable. Under the attack of the big group purchase website, the small group purchase website will surely make waves. Shen Miyang CEO Shen Boyang believes that there are only two types of small group buying websites that will have the chance to survive: one group buying website dedicated to the vertical industry, they may rely on focusing on good business resources and forming a brand; the other is to avoid The big group buying site has a strong local group buying website.

Hardware industry group buying is booming, group purchase promotion seems to become the hardware company to quickly increase sales, improve profits and brand promotion of the most effective channels, it is not just face-to-face one-on-one sales, but also includes network buy, spike and other group purchase behavior, its Propaganda costs are lower than traditional advertising and are more interactive. Hardware companies are grasping group buying opportunities in a timely manner. Group buying has become an undercurrent channel in the hardware industry. Hardware group buying is developing from regular festivals to normalization. Therefore, hardware group purchase is no longer a temporary work for a regular holiday, and gradually becomes a daily sales channel for hardware companies.

Hardware Group buys the greatest degree to cater to the user's "to spend the least money to buy more goods and services" mentality, group purchase promotion is indeed a hardware company worth trying to sell, in this group buying craze, hardware businesses please do not get lost, Need to take a rational view of group purchase, group purchase, does not apply to all companies, blindly follow the trend will only lead to profit is difficult to be guaranteed, even worse, will lead to group buy network "kidnapping"!