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â— In 2008, toothpaste supported the main sky for sales of oral care products, and was the only growth rate in oral care products that remained unchanged from previous years at 4%.
â— In an environment characterized by an economically debilitating recession, the market has freed up space for consumers to retreat to purchase non-value-added products.
◠The absolute growth of the Russian market in 2007–2008 increased by 10 billion U.S. dollars.
â— Asian and European markets together account for 52% of global oral care sales, totaling US$33 billion.
â— In the United States in 2008, it achieved a record of 6 billion sales to defend the oral care market.
â— In 2010 consumers will continue to focus on toothpaste and other basic oral care products, but with the return of consumer confidence, comprehensive oral care products in emerging markets will make a difference.
Despite having daily shield essentials, oral care products can be described as one of the most highly traumatized products in the beauty industry. The growth rate of the entire beauty and personal care market in 2007-2008 was one percentage point lower than that of 2006-2007 by 5%. At the same time, according to the latest statistics from Euromonitor International International Research Corporation, due to the economic slowdown, the global oral care growth in 2007-2008 dropped from 6% in 2006-2007 to 4%.
Basic oral care products are still on the top of the list Although oral care products for oral cleansing and cleansing and whitening are continually being innovated and advertised, the share of these two types of products in the global market is only 1% and 2% respectively. According to statistics from Euromonitor International International Research, lion’s market share is held up by half a day by toothpaste (51% of global sales in 2008) and toothbrush (27%). In the face of frequent downturns, the previously mentioned oral cleansing and dental cleansing products were the most unsatisfactory, and they all ended with the decline in global value growth. Many consumers believe that this type of product is the most unnecessary compared to the need to maintain oral hygiene, and many consumers do not hesitate to remove it from the weekly shopping list.
Excellent toothpaste products The toothpaste product is the only oral product that has not been plagued with problems, and it maintains a growth rate of 4% that was the same as in previous years. In any case, for most consumers, reducing the grade of toothpaste products will be very sad. Even in times of economic hardship, many consumers still love the original brand and can't bear to switch to private brands.
Discounts are on the move In the larger oral care product market, major international brands such as Colgate, Crest, and Oral B have not been affected by private brands, and have seen modest growth in the fight for brand share. One of the main contributors to this result is the popular discounting campaign. Buy two get one free and discount winds in many sales areas. Although this strategy is nothing new, price-conscious consumers have reduced brand loyalty and are increasingly inclined to choose any cheap brand. The fact that most of the oral care product sales came from retail stores (accounting for 62% of sales in 2008) did not improve the situation because supermarket price wars were considered by retailers as a necessity. The competition is even more fierce - and the oral care products are exactly there.
Alcohol mouthwash products scare off consumers?
In early 2009, the popularity of mouthwash had plummeted after the headline news on oral cancer emerged from the use of alcohol mouthwash products. Immediately afterwards, some brands evacuated alcohol mouthwash products from the market. Dentyl PH immediately removed the product and quickly replaced it with non-alcoholic products. Although the chief culprit in the growth of the value of the mouthwash has been economic recession, alcohol mouthwash panic is still an accomplice.
Technological innovation; high-quality, high-priced brands minimize growth losses. Manufacturers of oral care products are committed to new product development to stimulate consumption during periods of economic downturn. In April 2009, Colgate-Palmolive launched the Colgate Wisp, a single-use mini toothbrush that was specially designed to keep the mouth clean. The product captures the psychology of “time horny†consumers who need to clean their mouths in addition to morning and evening during work days. The success of the Wisps four-piece package, which costs about $2.4, depends on how many consumers originally intended to pay higher prices to purchase this convenience instead of carrying a toothpaste toothbrush.
Johnson & Johnson went through the topic of “carry it all†with the introduction of the 95 ml bottle of Listerine Total Care and Stay White mouthwash. The bottle body is made in accordance with aviation requirements 100 ml liquid cap, making it suitable for air travel.
The mature market was hit hardest in the developed markets. Compared with other products in the personal care market, the sales of oral care products fell the most. North America bears the brunt. The growth rate of value has dropped from 5% in previous years to 1% in 2007-2008. Western Europe's 2007-2008 annual performance has also fallen by one percentage point to 3%. Australia also fell to 3% in 2006-2007. %. The primary reason for the decline of these markets is that quite a few consumers have already chosen high-value brands with added value before the economic crisis. For example, in Canada, whitening toothpaste products accounted for 39% of lion toothpaste product sales in 2008. Data from Euromonitor International International Research shows that premium toothpaste sales account for 7%, which means that there is plenty of room for consumers to reduce their demand for non-value-added products while the economy continues to decline.
Emerging Markets Drive Global Sales The rise of emerging markets partially offset the losses in developed markets. In stark contrast to the North American market, the Middle East, Africa, Asia, and Eastern Europe all achieved higher value growth in 2008 than in previous years. Ulaq and Russia are the most eye-catching examples of oral care products. From 2007 to 2008, they achieved a 8% increase in value. Urak and Russia are the biggest contributors to this amazing result. Urak made 15% sales growth in 2007-2008, while Russia increased the impressive one billion U.S. dollars over the same period, indicating that Russia has oral care products in Eastern Europe. The absolute value of the growth accounted for 50%. The country’s per capita disposable income is in a period of rapid growth, and many consumers are switching to higher-priced products. The demand for electric toothbrushes (which are gradually replacing batteries and manual toothbrushes) is particularly prominent in Russia, where the value growth in 2007-2008 climbed to 19%. As more value-added products surge into the market, the price of each toothpaste product is also rising rapidly. Compared with Western European markets, the share of cheap non-brand products in emerging markets is declining, and more advanced products are rising.
Sales in Western Europe and Asia’s leading regional markets differ from those in other North American and Western European markets, where sales of toothpaste products dominate Asia and Western Europe. These regions together accounted for 52% of the global sales of toothpaste products. A total of 33 billion U.S. dollars. Sales in Asia are pushed up by China and Japan. Subsequently, as more and more employees clean their mouths after lunch, this means that the number of toothpaste products to be used will increase from twice a day to three times a day (as is the case in other countries), and many oral care product breakdowns The demand will see growth.
The biggest feature of the Chinese oral care market is the use of herbal products when kissing. Natural/herbal toothpaste is the flagship type in China, with a sales ratio of 30% in 2008. Even leading brands such as Colgate are selling their products along the way, offering herbal toothpaste products with exotic ingredients such as lotus leaves and honeysuckle.
The U.S. is still the largest market for oral care products in the United States, the perfect home for Hollywood smiles. With its $6 billion worth of sales in 2008, it remains the largest single oral care product market to date. Thanks to the habit of grooming deep into the bones of Americans, the sales situation in almost all regions of the United States is excellent. After 2007, when the growth rate reached 13%, the toothpaste whitening products in 2007-2008 dropped dramatically by 7%. The wave of new products launched in 2007 failed to gain a firm foothold in domestic whitening products and maintain long-term profits. Many consumers have found that the use of domestic whitening products is both tedious and complicated. Therefore, most consumers are either unwilling to press or do not use it again. Because many economically conscious consumers believe that oral cleaning products are not necessary for their overall oral health, their sales have been hit hard by the economic downturn (-14% in 2007-2008).
Oral Care Product Optimism Outlook Although current conditions are poor, Euromonitor International International Research estimates that oral care products are still in good shape. Unlike products such as make-ups and perfumes, these products (at least in theory) can be abandoned in difficult times. Throughout the world, oral care products are required for most consumers, even in the poorest countries. In 2010, consumers will continue to focus on basic products such as toothpaste toothbrushes, but with the return of consumer confidence, the interest in full-scale oral care in emerging regions will thrive – indicating that such as dental floss and mouthwash products will be large Sell.
â— In an environment characterized by an economically debilitating recession, the market has freed up space for consumers to retreat to purchase non-value-added products.
◠The absolute growth of the Russian market in 2007–2008 increased by 10 billion U.S. dollars.
â— Asian and European markets together account for 52% of global oral care sales, totaling US$33 billion.
â— In the United States in 2008, it achieved a record of 6 billion sales to defend the oral care market.
â— In 2010 consumers will continue to focus on toothpaste and other basic oral care products, but with the return of consumer confidence, comprehensive oral care products in emerging markets will make a difference.
Despite having daily shield essentials, oral care products can be described as one of the most highly traumatized products in the beauty industry. The growth rate of the entire beauty and personal care market in 2007-2008 was one percentage point lower than that of 2006-2007 by 5%. At the same time, according to the latest statistics from Euromonitor International International Research Corporation, due to the economic slowdown, the global oral care growth in 2007-2008 dropped from 6% in 2006-2007 to 4%.
Basic oral care products are still on the top of the list Although oral care products for oral cleansing and cleansing and whitening are continually being innovated and advertised, the share of these two types of products in the global market is only 1% and 2% respectively. According to statistics from Euromonitor International International Research, lion’s market share is held up by half a day by toothpaste (51% of global sales in 2008) and toothbrush (27%). In the face of frequent downturns, the previously mentioned oral cleansing and dental cleansing products were the most unsatisfactory, and they all ended with the decline in global value growth. Many consumers believe that this type of product is the most unnecessary compared to the need to maintain oral hygiene, and many consumers do not hesitate to remove it from the weekly shopping list.
Excellent toothpaste products The toothpaste product is the only oral product that has not been plagued with problems, and it maintains a growth rate of 4% that was the same as in previous years. In any case, for most consumers, reducing the grade of toothpaste products will be very sad. Even in times of economic hardship, many consumers still love the original brand and can't bear to switch to private brands.
Discounts are on the move In the larger oral care product market, major international brands such as Colgate, Crest, and Oral B have not been affected by private brands, and have seen modest growth in the fight for brand share. One of the main contributors to this result is the popular discounting campaign. Buy two get one free and discount winds in many sales areas. Although this strategy is nothing new, price-conscious consumers have reduced brand loyalty and are increasingly inclined to choose any cheap brand. The fact that most of the oral care product sales came from retail stores (accounting for 62% of sales in 2008) did not improve the situation because supermarket price wars were considered by retailers as a necessity. The competition is even more fierce - and the oral care products are exactly there.
Alcohol mouthwash products scare off consumers?
In early 2009, the popularity of mouthwash had plummeted after the headline news on oral cancer emerged from the use of alcohol mouthwash products. Immediately afterwards, some brands evacuated alcohol mouthwash products from the market. Dentyl PH immediately removed the product and quickly replaced it with non-alcoholic products. Although the chief culprit in the growth of the value of the mouthwash has been economic recession, alcohol mouthwash panic is still an accomplice.
Technological innovation; high-quality, high-priced brands minimize growth losses. Manufacturers of oral care products are committed to new product development to stimulate consumption during periods of economic downturn. In April 2009, Colgate-Palmolive launched the Colgate Wisp, a single-use mini toothbrush that was specially designed to keep the mouth clean. The product captures the psychology of “time horny†consumers who need to clean their mouths in addition to morning and evening during work days. The success of the Wisps four-piece package, which costs about $2.4, depends on how many consumers originally intended to pay higher prices to purchase this convenience instead of carrying a toothpaste toothbrush.
Johnson & Johnson went through the topic of “carry it all†with the introduction of the 95 ml bottle of Listerine Total Care and Stay White mouthwash. The bottle body is made in accordance with aviation requirements 100 ml liquid cap, making it suitable for air travel.
The mature market was hit hardest in the developed markets. Compared with other products in the personal care market, the sales of oral care products fell the most. North America bears the brunt. The growth rate of value has dropped from 5% in previous years to 1% in 2007-2008. Western Europe's 2007-2008 annual performance has also fallen by one percentage point to 3%. Australia also fell to 3% in 2006-2007. %. The primary reason for the decline of these markets is that quite a few consumers have already chosen high-value brands with added value before the economic crisis. For example, in Canada, whitening toothpaste products accounted for 39% of lion toothpaste product sales in 2008. Data from Euromonitor International International Research shows that premium toothpaste sales account for 7%, which means that there is plenty of room for consumers to reduce their demand for non-value-added products while the economy continues to decline.
Emerging Markets Drive Global Sales The rise of emerging markets partially offset the losses in developed markets. In stark contrast to the North American market, the Middle East, Africa, Asia, and Eastern Europe all achieved higher value growth in 2008 than in previous years. Ulaq and Russia are the most eye-catching examples of oral care products. From 2007 to 2008, they achieved a 8% increase in value. Urak and Russia are the biggest contributors to this amazing result. Urak made 15% sales growth in 2007-2008, while Russia increased the impressive one billion U.S. dollars over the same period, indicating that Russia has oral care products in Eastern Europe. The absolute value of the growth accounted for 50%. The country’s per capita disposable income is in a period of rapid growth, and many consumers are switching to higher-priced products. The demand for electric toothbrushes (which are gradually replacing batteries and manual toothbrushes) is particularly prominent in Russia, where the value growth in 2007-2008 climbed to 19%. As more value-added products surge into the market, the price of each toothpaste product is also rising rapidly. Compared with Western European markets, the share of cheap non-brand products in emerging markets is declining, and more advanced products are rising.
Sales in Western Europe and Asia’s leading regional markets differ from those in other North American and Western European markets, where sales of toothpaste products dominate Asia and Western Europe. These regions together accounted for 52% of the global sales of toothpaste products. A total of 33 billion U.S. dollars. Sales in Asia are pushed up by China and Japan. Subsequently, as more and more employees clean their mouths after lunch, this means that the number of toothpaste products to be used will increase from twice a day to three times a day (as is the case in other countries), and many oral care product breakdowns The demand will see growth.
The biggest feature of the Chinese oral care market is the use of herbal products when kissing. Natural/herbal toothpaste is the flagship type in China, with a sales ratio of 30% in 2008. Even leading brands such as Colgate are selling their products along the way, offering herbal toothpaste products with exotic ingredients such as lotus leaves and honeysuckle.
The U.S. is still the largest market for oral care products in the United States, the perfect home for Hollywood smiles. With its $6 billion worth of sales in 2008, it remains the largest single oral care product market to date. Thanks to the habit of grooming deep into the bones of Americans, the sales situation in almost all regions of the United States is excellent. After 2007, when the growth rate reached 13%, the toothpaste whitening products in 2007-2008 dropped dramatically by 7%. The wave of new products launched in 2007 failed to gain a firm foothold in domestic whitening products and maintain long-term profits. Many consumers have found that the use of domestic whitening products is both tedious and complicated. Therefore, most consumers are either unwilling to press or do not use it again. Because many economically conscious consumers believe that oral cleaning products are not necessary for their overall oral health, their sales have been hit hard by the economic downturn (-14% in 2007-2008).
Oral Care Product Optimism Outlook Although current conditions are poor, Euromonitor International International Research estimates that oral care products are still in good shape. Unlike products such as make-ups and perfumes, these products (at least in theory) can be abandoned in difficult times. Throughout the world, oral care products are required for most consumers, even in the poorest countries. In 2010, consumers will continue to focus on basic products such as toothpaste toothbrushes, but with the return of consumer confidence, the interest in full-scale oral care in emerging regions will thrive – indicating that such as dental floss and mouthwash products will be large Sell.
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