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For consumers who are decorating and buying furniture, this will undoubtedly add another expenditure. How to reduce the increase in furniture purchase expenses due to rising prices? Many consumers choose to buy furniture with high cost performance. It is understood that some well-known custom furniture companies, such as E Home Fashion and Golden Cabinet Furniture, have become the first choice for more and more consumers when buying furniture due to their high cost performance and high quality.
Contrast: The coldness of the furniture market and the popularity of the group buying fair
Since the beginning of this year, due to the impact of factors such as the country's strict regulation of real estate, the furniture market has been relatively deserted. Even in the "golden nine silver ten" of the traditional peak sales season, the sales of many furniture companies and stores are not optimistic. The recent increase in the price of building materials is even worse, and the furniture is facing great cost pressure. Some furniture companies and merchants said that compared with previous years, this year's performance showed a 10% -20% decline.
In contrast, the sales of the products of E-Fashion and Golden Furniture as a whole did not seem to be adversely affected by the market downturn and the increase in furniture prices. It is understood that the sales performance of E Home Fashion's customized furniture products in the country this year has improved a lot compared to last year. In the Suzhou market, E-Fashion products are more popular with consumers. At present, the influence of E-Fashion products is starting to expand unexpectedly in Suzhou. Compared with the indifference of group buying held by some custom furniture manufacturers, the group buying meeting of E Family Style is almost full, and the signing rate on site is very high
Reason: The high cost performance of the product is the main factor
In the current furniture market, which is subject to the strictest regulation of real estate and rising furniture prices, consumer demand has declined to a certain extent. Why are the products and group purchases of E Family Fashion popular with consumers? In this regard, many consumers who come to E's Home Furnishings products said, "E's Home Furnishings products are affordable, with high quality and high quality, and the high cost performance is the main reason why we choose E Homes Fashion." Some consumers said that according to their understanding, the price-performance ratio of E's family products is currently very high in the custom furniture market.
"In terms of product quality, we will not lose to any custom furniture brand. But in terms of product prices, we are generally lower than other custom brands, and some products are even lower in price by 20% -40%. We do our best Efforts to make profits to consumers. "E family style person in charge said. It is understood that since the rise of raw materials for building materials since the beginning of the year, many furniture brands have raised the sales price of furniture as early as April and May, but so far, E family style has withstood the huge cost increase pressure, and has not yet Product price increases.
It seems that the same furniture products, if they have a great advantage in price, in the current situation of rising prices and increased burden on residents, it will of course be favored by consumers who are decorating and buying furniture.
Significance: How to make furniture products cost-effective?
With the increase in furniture prices, consumers will increasingly prefer furniture products with high cost performance. So, how does E Family Fashion make its products cost-effective?
The person in charge of E Family Fashion introduced that in addition to the price advantage mentioned above, E Family Fashion products also have high quality and high environmental protection in terms of product quality. "In terms of products, the plates used by our company are provided by the top three in the world and the first domestic company, such as Daya Group. The environmental protection quality has reached the E1 level standard for export to Europe. It is supplied by a well-known hardware accessory supplier. "The person in charge of E Family Fashion said. It is understood that the products of E Family Fashion have passed the inspection of SGS, the world's most stringent environmental monitoring agency.
The "win-win G-OEM" product marketing model promoted by E Home Fashion is an important reason why E Home Fashion's customized furniture products can reach consumers at lower prices. Under this model, consumers can order E-style products at a lower price. At the same time, the group purchase meeting held by Ejia Fashion is a direct contact between Ejia Fashion brand and consumers, eliminating most of the intermediate links, and consumers can buy E Family products at a price much lower than the market price. This is also an important reason why E family fashion group buying will be popular.
"To provide consumers with cost-effective custom-made furniture is not only our slogan, but also our actual action." The person in charge of E Family Fashion said. Nowadays, more and more consumers have expressed their support and praise for the E family's fashion with practical actions.
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