It is an inevitable trend for flooring brands to enter the Midwest

At present, industrial transfer has become a general trend, and manufacturing companies are marching to the Mainland in order to occupy new markets, reduce costs, and seek supporting facilities. During the critical period of economic development and transformation, traditional industries have shifted to emerging industries, focusing on economic development and shifting to coordinated economic and social development. Production factors have shifted from coastal areas to areas with better development conditions in the central and western regions. For flooring companies, formerly coastal companies mainly rely on scientific and technological innovation and take the low-cost route. However, it is no longer feasible for coastal areas to continue to adopt low-cost routes, and many companies are seeking new outlets.

Two major economic plate transitions (1) Pearl River Delta industry southwards 1. Enterprises go far Nanyang In recent years, with the rise in labor costs, land, electricity and other production costs and the adjustment of national industrial policies, coupled with China’s central and western regions themselves In order to undertake industries, due to backward infrastructure and insufficient industrial support, a new trend has emerged in the transfer of industries in the Pearl River Delta region: from the past to the central and western regions, it has begun to shift to Southeast Asia, such as Vietnam, Indonesia and Singapore. For example, in the flooring industry, many companies have gone abroad to buy land, build factories, plant trees, expand sources of raw materials, and use cheaper labor and abundant raw materials in Southeast Asian countries to reduce costs.

2. The Mainland is still unable to meet the trend of shifting industries in the Pearl River Delta to Nanyang. As a matter of urgency, local governments and industry organizations should actively adopt measures such as starting the domestic demand market, improving industrial supporting facilities, and strengthening regional cooperation, so as to “retain” the eastern enterprises. In order to better optimize the layout of the flooring industry and enhance the overall strength of the region.

The adjustment of macroeconomic policies has caused the Pearl River Delta enterprises to face many limitations in the process of their transfer to the central and western regions. The state has stricter land management, project management and environmental protection, which has caused difficulties in the implementation of some industrial transfer projects. For example, as a bridgehead for China-ASEAN cooperation, Nanning has attracted the attention of a large number of Taiwanese businessmen in recent years. Some Taiwanese businessmen bluntly stated that if they can provide factory land and labor, the problem of the settlement of enterprises is not significant, but Nanning City's current limited use of land indicators can not meet the urgent needs of industrial transfer.

In addition, at present, there are still problems such as weak economic foundation, insufficient support, and ineffective guidance in undertaking industrial transfer in the central and western regions, and it also restricts the transfer of the Pearl River Delta flooring industry to the central and western regions.

(II) The industrialization of the Yangtze River Delta is whole 1. Towards overseas, seeking to upgrade The advantages of the port of the Yangtze River Delta are uniquely advantageous, which provides facilities for manufacturing companies to transfer overseas:

Ningbo Port and Shanghai Port are connected in a series of powerful port clusters. They can radiate North America, South America, and Southeast Asia through the sea; they can cross the Eurasian Continental Bridge through the railroad and even reach the European port of Rotterdam. Convenient traffic conditions have prompted the Yangtze River Delta enterprises to actively participate in the global industrial division of labor and to work hard to enhance their technological capabilities and improve their core competitiveness.

2. Internal Transfer and Collaborative Development Anhui, adjacent to the Yangtze River Delta, has become a popular area for undertaking industrial transfer because of its convenient transportation. According to sources, Hefei, as a pioneering force, has negotiated more than 800 companies in the Yangtze River Delta, and has introduced more than 50 projects. The total investment is more than 3 billion yuan, and the actual amount of funds put in place is nearly 500 million yuan. It has successfully accepted the transfer of some manufacturing industries in the Yangtze River Delta. .

Inland cities competing to open doors and attract investment to undertake coastal industry transfer projects, the inland cities of the central and western regions from the bottom up and actively "welcome guests", take the two cities of Ganzhou and Wuhan as examples, the mainland cities ready to go, compete to open the door and attract investment.

1. Ganzhou: Became the first area to undertake industrial transfer. Recently, six key projects in the second phase of the Jiangxi Province Qixian Industrial Park were successfully started or put into production. After actively responding to the financial crisis, the construction of the old industrial park in Ganzhou, Jiangxi Province was in full swing. This has benefited from the construction of large-scale transportation infrastructure, which further promoted the opening up of Zhangzhou and enabled Ganzhou to transform rapidly into a forward position for undertaking industrial transfer.

The owner of a plate processing plant said that he wanted to invest in Chenzhou a few years ago, but he could not make up his mind because of traffic and other reasons. Today, the expressway is very convenient. It takes only four hours to drive from Shenzhen to Cangzhou, which greatly reduces the time cost. Therefore, the investment has created the current factory.

Through large-scale infrastructure construction, the “Cross-shaped” railway, “Tic-Type” expressway, and “Three Vertical and Three Horizontal” trunk highway network have been formed. The newly-built Golden Airport has been fully operational, and the three-dimensional large-scale traffic pattern has been established. Is forming. The city has also set up an office at the Shenzhen Port and opened an iron and sea transport business from Zhangzhou to Xiamen and Shenzhen.

The investment and development environment in Ganzhou has undergone a fundamental change, and it is said that the comprehensive commercial cost of Ganzhou should be reduced to 5 to 10% lower than that of the neighboring regions and it should become the “industry transfer in the central and western regions. 2. Hanchuan: The company has transferred 12 leading enterprises in the domestic furniture industry, signed an agreement with the Hanchuan Municipal Government in Shenzhen, and invested RMB 4 billion to build five production bases in the furniture industry concentrated development zone in the middle of Hanchuan Jingu City.These five bases produce sofas and plates. , Solid wood, hotel furniture and children's furniture, is the first wave of the shift of coastal furniture manufacturing industry.

Different from previous companies in the industrial transfer, Hanchuan took advantage of industrial clusters to plan and innovate in the process of industrial transfer. It focused on the internal environment of the industrial chain and the industrial environment of the industrial synergy. Together, explore the investment and development of the furniture industry in the central region.

In the development of the manufacturing industry, with the “collapse” of the central region, high manufacturing areas have formed in South China, the eastern coast, the Bohai Rim, and the west, attracting the developed manufacturing industries to enter into the Baotuan Group, becoming a strategic choice for enhancing regional competitiveness.

Entering the Midwest is an inevitable trend In the rapid development of China's flooring industry, production companies are mainly concentrated in the Pearl River Delta, the Yangtze River Delta, and the Bohai Bay and other regions. However, in recent years, labor shortages have occurred in these areas. The reason is that in the labor-intensive industries represented by the flooring industry, wage growth has been slow over the years, and staffing has not improved noticeably. With the increase of income of peasants in the central and western regions, the enthusiasm of the eastern region for migrant workers is getting smaller and smaller.

In addition, the rising prices of raw materials and energy have led to a significant increase in corporate costs. Based on the above factors, the eastern coastal enterprises have turned their attention to the central and western regions. In Anhui, Jiangxi, Henan, Sichuan and other regions in the Midwest, they will first undertake this industry shift. This wave of industrial shift will play a significant role in promoting economic development in the central and western regions.

The shift of the flooring industry from the east to the midwest is similar to the previous several industrial shifts. The increase in costs, the upgrading of regional economies, and the adjustment of industrial layout are all incentives. This is a rational choice for enterprises in the eastern region under cost pressures. At present, more than 80% of the floor industry in China is concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai, Shandong and Fujian. In all links of the industry chain, the central and western regions are mainly labor-intensive enterprises that have been transferred from the east to the east. In the eastern region, they must focus on independent innovation and make more efforts in brand construction, technology research and development, and other fields.

Fortunately, this industrial shift in the coastal areas did not transfer surplus and backward equipment to the Midwest. Instead, it was a shift in industrial upgrading. In the context of the development of the western region and the rise of the central region, it was in line with policy support and regional development. The direction of economic development.

How the Mainland attracts Eastern enterprises to target the new trend of shifting processing and manufacturing companies from the East to Southeast Asian countries, and as a matter of urgency, inland areas should “retain” Eastern companies from the following aspects.

1. Launching the domestic demand market The production cost advantage is not a weapon for competition between the central and western regions of China and Southeast Asia. Our real advantage is the domestic demand market. Such as Xinjiang, a unique geographical location has formed a consumer market with great potential for purchasing power in China, West Asia, South Asia and Russia. As a bridgehead for China-ASEAN cooperation and a link to China's eastern, central and western regions, Guangxi also needs to further develop the ASEAN market and the vast hinterland of the Southwest.

2. Improve the infrastructure and industrial facilities On the one hand, we must further build a three-dimensional transportation network extending in all directions. On the other hand, we must build a mutually supportive industrial chain around the planning and construction of related regions. At the same time, strengthen training and the introduction of skilled workers and management personnel.

3. Strengthen regional cooperation to avoid vicious competition To formulate an economic integration development strategy, break administrative barriers, market barriers, and system barriers across provinces, and formulate and implement regional integration including financial transportation, market integration, information building platforms, and free flow of talents policy. At the same time, the establishment of a reasonable interest distribution system and a binding cooperation agreement will help minimize the overall cost of enterprises in the region and optimize the allocation of resources.

4. Improve the soft environment for investment In the face of the reality of capitalism, local governments must comprehensively upgrade service levels, build nests and attract phoenixes, and attract companies to invest and set up factories. In addition, the government must implement open government affairs, enforce the law fairly, improve the efficiency of its operations, and provide enterprises with convenient and high-quality services.

5. Introduction of preferential policies At present, Southeast Asian countries have adopted various preferential measures to recruit processing and manufacturing enterprises. China also needs to introduce corresponding measures in industrial land use and taxation to encourage companies to transfer as much as possible.

It is difficult to determine the effect of the transfer. In the future, the scale of industrial transfer in China will increase. In 2010, the industrial output value of four provinces and cities in Guangdong, Shanghai, Zhejiang and Fujian will reach 1.4 trillion yuan. Moreover, the level of industrial transfer is getting higher and higher, and there is a situation where “advanced manufacturing and modern service industries are transferred at the same time” because some companies are faced with an ever-expanding international and domestic market and need to increase production and expand production, and they are unwilling to perform in coastal areas. Transferred to the Mainland to relocate investment, while maintaining the original capacity in the coastal areas.

There are not many enterprises that can expand their business after the industry is transferred. Most of them are the transfer of resources complementarity. The unsuccessful transfer process mainly comes from two aspects: First, the local industrial environment is poor; Second, the company is not satisfied with the environment, and it is not suitable for the policy environment.

The effect of industrial transfer cannot be prematurely concluded. In addition, it remains to be seen whether the original region can develop new industries and realize the enhancement of industrial value after industrial transfer.

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