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2011 was the "brand building year" of the wardrobe company, and it was also the year of brand competition. For many companies that implement the channel sinking strategy, the channel sinking can only be successfully implemented by increasing brand building efforts, improving market recognition and recognition of the brand, improving and optimizing channel building, and improving the overall strength of the enterprise.
Second and third-tier markets, future wrestling field
As a subdivision of the furniture industry, the overall wardrobe has only developed for more than 10 years. However, its personalization and good storage function, as well as the maximum reasonable use of room space, easy to match with other furniture, etc., are favored by consumers who are pursuing trendy and fashionable high-grade life. The overall wardrobe has great market potential and high developability. It is called "the last pot of gold in the pan-furniture industry" and "sunrise industry", attracting more and more enterprises, investors, such as furniture, cabinets, doors and windows. The number of enterprises continues to increase, and Sohu.com has become increasingly competitive.
Looking forward to 2011, some merchants believe that market competition will be fiercer than in 2010. Enterprises must pay attention to brand building, improve and optimize channel construction, and increase their comprehensive strength. This is the foundation of a market-based.
Brand building, the foundation of enterprise survival
China's overall wardrobe industry has upgraded from product competition to brand competition. For enterprises to gain a foothold in the market and occupy a larger market share, they must pay attention to brand building. If 2010 is the "year of expansion" for the enterprise, then 2011 is the "year of brand building" for the enterprise.
With the increasing number of “water testers†in the industry and the saturation of the first-tier market, coupled with rising labor costs, site rental fees, and raw material prices, home.focus.cn, the survival pressure of enterprises is increasing. In order to reduce the operating pressure in the first-tier market, it is imperative for enterprises to find new profit growth points and new markets. The second- and third-tier markets with broader market prospects have become an indisputable place for enterprises.
For companies to open up new markets, attracting investment is a big test. How to recruit excellent distributors is related to whether the company can successfully open up new markets and sink channels for successful implementation.
In 2010, enterprises faced difficulties in attracting investment. In 2011, with the influx of “water testers†and the increase in the number of enterprises, the difficulty of attracting investment will become more prominent. Investment promotion itself is a two-way selection process. Enterprises choose excellent dealers, and dealers also choose potential enterprises. The higher the market recognition and recognition of a brand, the more trust it can get from dealers, and the greater the chance of attracting excellent dealers. Therefore, Lu Dingji, companies must recognize the importance of brand building to channel building, increase investment in brand building, improve market awareness and recognition, is the key to the successful implementation of channel sinking strategy.
In 2011, increasing brand building efforts will become a top priority in the work of enterprises.
Improve and optimize channel construction
In the era of "terminal is king", perfect and high-quality channels are an important means for enterprises to maximize profits.
In 2011, for many companies implementing the channel sinking strategy, increasing channel construction efforts and continuously improving and optimizing channel construction are the keys to successfully exploring new markets. Enterprises must choose excellent distributors in line with the principle of attracting investment.
Outstanding dealers are not only profitable and network super girls, which help companies maximize profits, but also have high loyalty and a more stable team. Market competition is becoming increasingly fierce. Enterprises need to gain a foothold in the market and occupy more market share. A stable dealer team is indispensable.
Some businessmen say that most of the company's sales performance comes from excellent dealers. An excellent and stable dealer team is the foundation for an enterprise to grow bigger and stronger. The channel construction of an enterprise must not only select excellent dealers, but also increase support for dealers. From store location selection, store image construction, personnel training, sample support, advertising support, etc. "Send a ride" to make it quickly enter the development track, make money, and become bigger and stronger.
At present, well-made brands, such as Sofia, Holocaust, Dinggu, Siniman, Rauka, etc. have also done very well in this regard, and it is worth learning and learning from other companies.
Increase investment in product innovation and increase comprehensive strength
The overall wardrobe industry has low entry barriers, great market potential, and rich return on investment, attracting many "water testers." In 2011, for many implementation channels that are sinking and exploring the second- and third-tier markets, they must improve their product innovation capabilities and overall strength. Otherwise, it is not easy to stand on the market, and it will be more difficult to grow bigger and stronger.
For an enterprise to improve its comprehensive strength, it must do four things:
1. Increase investment in product innovation and improve core competitiveness
The entry of many weakly competitive companies has led to market chaos and uneven product quality; coupled with the lack of industry standards, the phenomenon of product imitation and plagiarism has been severe, damaging the interests of consumer go2map and reducing market trust. To increase consumer trust in products, gain their trust, and increase sales, companies must increase their investment in product innovation, continuously launch innovative products with strong competitiveness, improve the core competitiveness of products, and win the market through differentiation competition.
2. Strengthen the training of talents
Product innovation is an important means for enterprises to break through homogeneity and win market competition. And all this must be based on excellent talents. Enterprises must recognize the importance of talents, increase the training of talents, and cultivate the talents needed by enterprises.
For companies opening up new markets, due to the continuous expansion of the scale of operations and the increase in the required talents, it has been difficult to meet the development needs of enterprises by introducing talents from outside. It is the most effective way to build a perfect talent training mechanism go2map to train talents needed by enterprises.
Sofia, Holocaust, Dinggu, Siniman, Rauka, Delman, etc. have all established perfect talent training mechanisms and established strong talent teams to help companies develop new markets and become bigger and stronger.
3. Enhance service awareness and improve service level
As a customized product, the whole wardrobe has many trading links and long time. From negotiating with customers, taking orders, measuring, drawing design confirmation, to installation, the service runs through. Providing good services to customers is not only conducive to reaching a deal, but also consolidating old customers, expanding new customers, and improving customer trust and loyalty. And as labor costs, site rental costs, and raw material prices continue to rise, the profit margin of the enterprise becomes smaller. Sohu.com, providing customers with good services and increasing the added value of products is an important means for companies to maximize profits.
Enterprises must recognize the importance of improving service levels for development, continuously enhance service awareness, improve service levels, and increase product added value.
4. Strengthen the construction of corporate culture
As consumers continue to deepen their understanding of the overall wardrobe, the requirements are getting higher and higher, and more emphasis is placed on the cultural taste of the product. With fierce market competition, enterprises without culture have no vitality, and products without vitality have weak competitiveness. Enterprises should follow the trend, integrate product design with more Chinese national cultural elements, endow products with vitality, improve competitiveness, gain consumer trust and win market competition with distinctive products.
In 2011, it was not only the year of corporate brand building, but also the year of brand competition. For many companies that implement the channel sinking strategy, the channel sinking strategy can be successfully implemented and new markets can only be successfully implemented by increasing brand building efforts, improving the brand's market recognition and recognition, improving and optimizing channel construction, and improving overall strength. .
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
Second and third-tier markets, future wrestling field
As a subdivision of the furniture industry, the overall wardrobe has only developed for more than 10 years. However, its personalization and good storage function, as well as the maximum reasonable use of room space, easy to match with other furniture, etc., are favored by consumers who are pursuing trendy and fashionable high-grade life. The overall wardrobe has great market potential and high developability. It is called "the last pot of gold in the pan-furniture industry" and "sunrise industry", attracting more and more enterprises, investors, such as furniture, cabinets, doors and windows. The number of enterprises continues to increase, and Sohu.com has become increasingly competitive.
Looking forward to 2011, some merchants believe that market competition will be fiercer than in 2010. Enterprises must pay attention to brand building, improve and optimize channel construction, and increase their comprehensive strength. This is the foundation of a market-based.
Brand building, the foundation of enterprise survival
China's overall wardrobe industry has upgraded from product competition to brand competition. For enterprises to gain a foothold in the market and occupy a larger market share, they must pay attention to brand building. If 2010 is the "year of expansion" for the enterprise, then 2011 is the "year of brand building" for the enterprise.
With the increasing number of “water testers†in the industry and the saturation of the first-tier market, coupled with rising labor costs, site rental fees, and raw material prices, home.focus.cn, the survival pressure of enterprises is increasing. In order to reduce the operating pressure in the first-tier market, it is imperative for enterprises to find new profit growth points and new markets. The second- and third-tier markets with broader market prospects have become an indisputable place for enterprises.
For companies to open up new markets, attracting investment is a big test. How to recruit excellent distributors is related to whether the company can successfully open up new markets and sink channels for successful implementation.
In 2010, enterprises faced difficulties in attracting investment. In 2011, with the influx of “water testers†and the increase in the number of enterprises, the difficulty of attracting investment will become more prominent. Investment promotion itself is a two-way selection process. Enterprises choose excellent dealers, and dealers also choose potential enterprises. The higher the market recognition and recognition of a brand, the more trust it can get from dealers, and the greater the chance of attracting excellent dealers. Therefore, Lu Dingji, companies must recognize the importance of brand building to channel building, increase investment in brand building, improve market awareness and recognition, is the key to the successful implementation of channel sinking strategy.
In 2011, increasing brand building efforts will become a top priority in the work of enterprises.
Improve and optimize channel construction
In the era of "terminal is king", perfect and high-quality channels are an important means for enterprises to maximize profits.
In 2011, for many companies implementing the channel sinking strategy, increasing channel construction efforts and continuously improving and optimizing channel construction are the keys to successfully exploring new markets. Enterprises must choose excellent distributors in line with the principle of attracting investment.
Outstanding dealers are not only profitable and network super girls, which help companies maximize profits, but also have high loyalty and a more stable team. Market competition is becoming increasingly fierce. Enterprises need to gain a foothold in the market and occupy more market share. A stable dealer team is indispensable.
Some businessmen say that most of the company's sales performance comes from excellent dealers. An excellent and stable dealer team is the foundation for an enterprise to grow bigger and stronger. The channel construction of an enterprise must not only select excellent dealers, but also increase support for dealers. From store location selection, store image construction, personnel training, sample support, advertising support, etc. "Send a ride" to make it quickly enter the development track, make money, and become bigger and stronger.
At present, well-made brands, such as Sofia, Holocaust, Dinggu, Siniman, Rauka, etc. have also done very well in this regard, and it is worth learning and learning from other companies.
Increase investment in product innovation and increase comprehensive strength
The overall wardrobe industry has low entry barriers, great market potential, and rich return on investment, attracting many "water testers." In 2011, for many implementation channels that are sinking and exploring the second- and third-tier markets, they must improve their product innovation capabilities and overall strength. Otherwise, it is not easy to stand on the market, and it will be more difficult to grow bigger and stronger.
For an enterprise to improve its comprehensive strength, it must do four things:
1. Increase investment in product innovation and improve core competitiveness
The entry of many weakly competitive companies has led to market chaos and uneven product quality; coupled with the lack of industry standards, the phenomenon of product imitation and plagiarism has been severe, damaging the interests of consumer go2map and reducing market trust. To increase consumer trust in products, gain their trust, and increase sales, companies must increase their investment in product innovation, continuously launch innovative products with strong competitiveness, improve the core competitiveness of products, and win the market through differentiation competition.
2. Strengthen the training of talents
Product innovation is an important means for enterprises to break through homogeneity and win market competition. And all this must be based on excellent talents. Enterprises must recognize the importance of talents, increase the training of talents, and cultivate the talents needed by enterprises.
For companies opening up new markets, due to the continuous expansion of the scale of operations and the increase in the required talents, it has been difficult to meet the development needs of enterprises by introducing talents from outside. It is the most effective way to build a perfect talent training mechanism go2map to train talents needed by enterprises.
Sofia, Holocaust, Dinggu, Siniman, Rauka, Delman, etc. have all established perfect talent training mechanisms and established strong talent teams to help companies develop new markets and become bigger and stronger.
3. Enhance service awareness and improve service level
As a customized product, the whole wardrobe has many trading links and long time. From negotiating with customers, taking orders, measuring, drawing design confirmation, to installation, the service runs through. Providing good services to customers is not only conducive to reaching a deal, but also consolidating old customers, expanding new customers, and improving customer trust and loyalty. And as labor costs, site rental costs, and raw material prices continue to rise, the profit margin of the enterprise becomes smaller. Sohu.com, providing customers with good services and increasing the added value of products is an important means for companies to maximize profits.
Enterprises must recognize the importance of improving service levels for development, continuously enhance service awareness, improve service levels, and increase product added value.
4. Strengthen the construction of corporate culture
As consumers continue to deepen their understanding of the overall wardrobe, the requirements are getting higher and higher, and more emphasis is placed on the cultural taste of the product. With fierce market competition, enterprises without culture have no vitality, and products without vitality have weak competitiveness. Enterprises should follow the trend, integrate product design with more Chinese national cultural elements, endow products with vitality, improve competitiveness, gain consumer trust and win market competition with distinctive products.
In 2011, it was not only the year of corporate brand building, but also the year of brand competition. For many companies that implement the channel sinking strategy, the channel sinking strategy can be successfully implemented and new markets can only be successfully implemented by increasing brand building efforts, improving the brand's market recognition and recognition, improving and optimizing channel construction, and improving overall strength. .
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
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