Yongkang Furniture Market: Another Rising Business Card of Furniture Industry in Central Zhejiang

Yongkang City, located in the middle of Zhejiang and enjoying the reputation of "China's Hardware Capital" and "China's Door Industry Capital", has strong strength in the furniture industry. Development, Yongkang has done quite well. The disadvantage is that Yongkang has always lacked a large-scale furniture market to match its highly developed furniture industry. This situation has now changed. On May 26, Yongkang City's largest, highest-grade, most complete and most professional furniture market announced its opening. The furniture market covering an area of ​​30,000 square meters and a construction area of ​​60,000 square meters has been completed in the first phase, which has completed 10,000 square meters and a construction area of ​​20,000 square meters, rewriting the pattern of the furniture market in Yongkang City.
For Yongkang City, the completion of this furniture market is of great significance, which not only makes the local furniture industry an iconic market, but also makes it more convenient for consumers to buy furniture, thereby driving the further increase in furniture consumption. The prosperity of the consumer market will further promote the development of the local furniture industry. Whether it is from the Yongkang furniture market itself or from its promotion of the local furniture industry, it can be said to be a business card of the Yongkang furniture industry. At the opening ceremony on May 26, Yukang Yu, vice mayor of Yongkang City, Xu Hongtao, chairman of the furniture market, Jia Qingwen, chairman of the China Furniture Association, and Jiang Hongyuan, chairman of the Zhejiang Furniture Industry Association, all expressed their views from different aspects. Affirmation and expectation of Yongkang furniture market.

To win trust from people with honest management and professional services Yu Fucai, vice mayor of Yongkang City, pointed out in his opening speech that the furniture market of Yongkang City now appears in front of the people of the city with its highly professional appearance. Bring new business ideas, effectively enhance the grade and level of the furniture market, and play a positive role in promoting the transformation and upgrading of the market in Yongkang City and perfecting the professional market layout. Deputy Mayor Yu believes that in today's competitive industry, the characteristics are the advantages and the brand is the wealth. If Yongkang furniture industry has a place in the fierce competition, it must create its own characteristics, build its own brand and shape its own image. To achieve this, we must correctly position ourselves in market operations, strengthen internal management, and operate honestly and trustworthy. We must firmly establish a sense of service, receive customers with high-quality services, and give top priority to the interests of consumers in order to win trust. Yuren has been recognized by consumers and has established Yongkang Furniture Market as a home for consumers and a home for user satisfaction. Only when this is achieved can the market gather popularity and achieve rapid development, and then promote the further improvement of the Yongkang furniture industry pattern.
As the representative of the municipal government, Deputy Mayor Yu proposed to the relevant departments: from the perspective of promoting the construction and development of the professional market of Yongkang City, further attracting a large amount of private capital, and cultivating and developing the market, standing on the cultivation of tax sources and promoting the third The rapid development of the industry gives the necessary attention and support to the growth of the Yongkang furniture market, helps the furniture market continue to grow and develop, and achieves a new round of super-conventional and leapfrog development for the third industry of Yongkang City. Efforts within our power. Deputy Mayor Yu ’s statement shows that the Yongkang city government has always given policy support to the local furniture industry, and with the government ’s support, the furniture market has to do honest operation and professional services, and constantly innovate in business ideas as long as it can always Maintaining a strong consumer situation, the furniture market also played a role in driving industrial development.


Taking green and low-carbon, harmonious and honest as the operating standard Under the environment of low-carbon development, furniture is moving towards the era of green and environmental protection. Correspondingly, the operation of the Yongkang furniture market also puts forward the concept of green and low-carbon, harmonious and honest . Xu Hongtao, chairman of the Yongkang furniture market, introduced the basic situation of the Yongkang furniture market. Since the construction started in January 2009, it has received the sincere care of the leaders of the national and provincial furniture associations, and has been highly valued by the Yongkang Municipal Party Committee and Municipal Government. The strong support from all walks of life has also been greatly assisted by friends from the business community. At present, the first market with an area of ​​10,000 square meters and a construction area of ​​30,000 square meters has been completed. Gu Family Crafts, Conrad, Red Apple, Mousse? More than 40 well-known domestic and foreign furniture brands, such as Cage, have settled in. The business covers a wide range of commodities including soft beds, sofas, children's suites, solid wood suites, European-style suites, mahogany furniture and office furniture. The Yongkang furniture market is a furniture market that allows consumers to experience the perfect home life, lead the home fashion, full of vigor and vitality.
Xu Hongtao said that the Yongkang furniture market represents a new starting point for the local market, adhering to the ardent expectations from government departments to furniture companies and consumers. The successful operation of a large-scale high-end furniture market is beneficial to all parties in Yongkang City. Xu Hongtao made a commitment on behalf of the Yongkang furniture market: not to disgrace the mission, firmly adhere to the tenet of "quality first, reputation first", integrate modern management concepts into market management, take the market as the lead, and promote development with scale, Promote results through management, and build the market into a professional furniture market with greater influence in central Zhejiang. At the same time, the market management party will exert its professional advantages, professionalism, efficient service, and firm confidence, and constantly strive to forge ahead and innovate. With this, a green, low-carbon, harmonious and honest high-standard furniture market is not just a slogan, it will be truly presented in front of furniture companies and consumers, and the healthy development of Yongkang furniture industry will be promoted with harmonious environmental protection.
Liu Hong, vice president of Gujia Crafts, discussed the concept of furniture management from the perspective of brand occupants. Home is a vital place for human activities, so furniture highlights its significance. No matter how far a person's career goes, there will always be a family waiting behind everyone. If you have a home, you must have furniture. If you have a high-quality life, you must have high-quality furniture. As a branded furniture company, Liu Hong said that Gujia Craft will work with more than one hundred international and domestic famous brands in the furniture market to convey the most cutting-edge home furnishing concepts to consumers and create the most fashionable life for consumers with high-quality services.
At the level of business philosophy, only when the furniture market and brand owners adhere to the tenet of taking the market and consumers as the foundation, and at the same time, keep pace with the times and take their own social responsibilities, can they meet the needs of consumers and society while satisfying the market The goal of harmonious development in various aspects.


Winning the market with accurate positioning Jia Qingwen, chairman of the China Furniture Industry Association, pointed out the positive significance of the establishment of the Yongkang furniture market from the overall situation of the domestic furniture industry. At present, the situation of the Chinese furniture industry is very good. Although it was affected by the financial crisis last year, the growth rate still reached 13.5%, especially since the market has prospered since this year. The Yongkang furniture market opened under this background, which can be said to be at the right time. . At the same time, the domestic secondary and tertiary markets have been relatively prosperous, and the country's general policy is to expand domestic demand and adjust the structure. The expansion of domestic demand in the furniture industry is mainly the tertiary and tertiary markets. Yongkang furniture market in this position has a promising prospect. At the same time, the business strategy of the Yongkang furniture market has achieved accurate positioning, high-end brands, mid-range prices, and mass consumption, which are very suitable for the local economic development level and consumption level.
From the overall level of economic development, Yongkang should be said to be at the forefront, and the overall living standard of residents is in a high position in the country, and the consumption power is strong. The Yongkang furniture market promotes the development of the furniture industry in a manner that promotes consumption under the situation of adapting to the local consumer market, not only for the industry itself, but also for the overall economic development of Yongkang. The key issue is that as long as we grasp the positioning and do the market management well, we can win the development opportunities of consumer terminals.

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