Beilun mold industry adjusted product structure solution "cold stream"

The automotive industry began to shrink. The owners of the molds that are supporting major automakers or auto parts factories have already experienced this cold market. “The impression of doing die-casting molds is very obvious. The enterprises that simply open molds may not yet feel obvious.” Recently, a business operator in Beilun District, Ningbo, who has more than 20 years of experience in the die and die-casting industry, stated that this time last year, Their company's production workshops have been connected for 24 hours, and they have failed to meet the needs of order production. This year, production was "normal".

It is understood that Beilun District has more than 1,700 large and small mold companies, of which 70% to 80% of mold companies are supporting the automotive industry. Then, the shrinkage of the auto industry, how much impact on the Beilun mold companies, how do they deal with? It is understood that since the month of **, most auto parts companies have started to decline, but the production of enterprises is relatively normal, and only a small proportion of auto parts companies account for a larger proportion of the auto parts business.

According to the person in charge of Huiwang Machinery Co., Ltd., 60% of the company's business is for the automotive industry. The automotive industry has shrunk, mold orders have continued to flow, die casting mold orders have decreased slightly, but nothing has been done to production. influences. Most of the auto parts business companies such as Dongji Auto Parts Co., Ltd. and Beilun Xuri Die Machinery Co., Ltd., which accounted for 60% or less of the company's total business volume, said that since August this year, although auto parts business volume has shrunk by about 23%, It did not cause too much impact on the production of enterprises. The production of enterprises was relatively normal.

Beilun District Die and Mould Industry Association official said: "Since this year ** month, mold business performance has declined, but for most companies, it is only 'fever', so that production back to normal, but for the auto parts business accounted for a larger For companies, the impact is still relatively large."

Beilun Yinrun Auto Parts Co., Ltd. is a company specializing in the development of auto parts molds and aluminum castings. Its auto parts business accounts for more than 95% of the company's total business volume. “Since August, auto parts business has dropped by nearly 20%, which has directly led to the company’s total sales revenue dropped by nearly 20%,” said Gu Yinming, general manager of the company.

According to industry sources, at present, there are five or six mold companies in the region have been forced to stop work, and these companies are mostly processing small workshops that engage in auto parts processing.

Adjusting the product structure, developing high-end molds and products, and developing high-end customers are the key to getting out of trouble. So, in the context of being unable to change the market environment, how should mold companies find a way out? Luo Baihui pointed out that the shrinking of the auto industry has also provided an opportunity for mold companies to enter the high-end auto parts market. During the economic downturn, some domestic and foreign automakers will accelerate the pace of imported equipment to reduce costs. Therefore, high-tech and high-quality molds and products will become the darling of the market. For example, the mold development and die casting production of automotive automatic gearbox housing have always depended on imports and the cost is high. However, in the future, OEMs may consider choosing partners from domestic mold companies. Therefore, it is imperative for companies to integrate resources, adjust product structure, improve technology and management, and develop high-end molds and their products.

Recently, Ningbo Yuzhi Machinery & Tooling Co., Ltd. is negotiating with a Japanese customer to discuss the development of automatic gearbox housing molds. The general manager of the company, Zhang Qunfeng, told reporters that this customer is the top five companies in the Japanese industry, and working with the company to develop high-precision molds can not only improve the company's technical strength, but also bring stable orders.

“The auto parts are our main business, we can't give up the main business because the automobile industry shrinks.” Xiao Qiaosheng, deputy general manager of Ningbo Donghao Auto Parts Co., Ltd. said that since the beginning of this year, they have increased the investment in R&D. Strengthen the proportion of self-developed products. In their view, only the development of sophisticated tools and products can win the market. "At the beginning of this year, we immediately introduced 25 R&D personnel, and our company's employees totaled 180." Xiao Qiaosheng said.

Reducing the proportion of auto parts and increasing the production scale of other products is also one of the ways out of the predicament. In addition to upgrading the technology and management level, Dongfeng Company's other approach is to appropriately reduce the auto parts business volume. Xiao Qiaosheng said that at present, they have more than 60% of the business is to support the vehicle factory. In the future, they will adjust to about 50%. At the same time, they will also develop new products related to the automotive industry, such as spray gun nozzles, car bumpers, fenders, etc. that are used to clean cars, as well as some leisure travel articles, in order to reduce the shrinkage of the auto industry. The adverse effects.

At the same time, the company also hired a foreign trade practitioner who has long lived in Taiwan and is familiar with overseas markets. The purpose is to fully develop overseas markets. The target customers of overseas markets are mainly accessory factories. "The coordinated development of domestic and foreign, auto parts and other industries." Xiao Qiaosheng said, "In doing so, I believe that companies can not only survive this crisis, but also develop better."

These days, Beilun Xuri Die Machinery Co., Ltd. is busy with three power tool production lines. Zhang Shijie, deputy general manager of the company, told reporters that the current automobile industry has shrunk, but the demand for electric tools has risen steadily. To this end, they intend to increase the production scale of power tools in order to balance the company's business volume. "It is expected that by March next year, the company will build four power tool production lines with an annual production capacity of 300,000 sets," said Zhang Shijie.