The rapid expansion of child and baby furniture has the most `` money '' scene

In recent years, China's baby products market has developed rapidly, and retailers have fully enjoyed the carnival brought by market growth. According to statistics, the number of stores engaged in the retail business of infants and children across the country has soared from about 20,000 in 2006 to more than 30,000 last year, and the infant and child furniture market has continued to expand. However, at the same time, the limitations of many baby and child furniture "one family, one household" operation models, the lack of strong brand enterprises with a nationwide layout, and other disadvantages are also increasingly apparent. But the rise of brands such as Ximengbao, Duaiai, Jialu, I Love My Family, and Colorful Life let us see the expansion of the baby furniture market, and the brand is the key to success.

China's baby and children's products market is recognized as the world's most promising and fastest-growing market. According to the industry's usual view, the baby products industry is positioned to serve infants and young children from 0 to 6 years of age, including product development, production, and sales for eating, wearing, using, playing, and teaching. Relevant statistics show that the number of infants and young children between 0 and 6 years old in our country is about 108 million. Based on the average spending of 2,000 yuan per person, the prospective capacity of the baby and child products market is about 200 billion yuan. And baby furniture is also a very important part of it.

The baby furniture industry has also ushered in rapid growth in recent years. The stores engaged in the retail business of baby furniture across the country have grown very fast in the past few years, but some drawbacks of the industry development have also begun to emerge. Mainly, it is difficult to exert high synergistic benefits; market competition is basically at a lower level; there is a lack of national leading enterprises with strong brand advantages. However, with the continuous improvement of the infant and child furniture industry, the competition of domestic infant and child furniture companies will also enter from a competition of products and prices into a comprehensive competitive advantage based on brands, networks, services and talents, management, and enterprise scale. .

In the infant and child furniture consumer market, the difference between high, medium and low-end consumption is becoming more and more obvious. The mid-to-high-end consumer group pays more attention to the brand, style and service of the product, which is to pursue the added value of the product. Among them, in terms of product style, these consumer groups mainly focus on whether the product reflects a distinctive personalized theme color in the design combination of materials, colors and styles and store display furnishings, and this personalized style product and purchase The home furnishing environment style is consistent, which reflects a microcosm or performance of the buyer's own lifestyle characteristics; the low-end consumer group pays more attention to the price and quality of the product, that is, whether the material and process are consistent with the product value.

At present, domestic baby and children's furniture sales channels are mainly composed of furniture malls and specialty stores. Regional agents are gradually replaced by brand chains. The competition between enterprises will also be reflected in terminal stores, because terminal stores are enterprise product sales, brand communication and customers. Loyalty builds the best place.


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