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Whether in the global tool market or the Chinese tool market, the application of manual tools has a wide range of applications and the demand exceeds imagination. Hand tools are also widely used in the automotive maintenance industry. The rapid increase in car ownership in the past two years has led to an increase in the automotive aftermarket, especially in the automotive maintenance market. According to the data, in terms of China’s vehicle ownership, it has exceeded 35 million vehicles, of which private cars have exceeded 18 million, and new cars in the last 4 years accounted for 60% of them.
Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the prevailing view in the world, the profit generated by the automobile aftermarket is about 7:3 compared with the relative pre-market. In the entire automotive industry chain, the profits generated by the post-market are at least more than double that of the pre-market.
From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year.
In response, China's hardware tools face a rapidly growing market. We must seize the opportunity to quickly occupy or expand the market. There are several points worth noting:
First, a clear focus on development to promote the transformation and upgrading of industrial structure to develop electric tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, focusing on the development of high-end and exquisite combination of tools, car tools, construction hardware, Kitchen appliances and other products accelerate the formation of multi-species, multi-species, serialized core technologies and products with independent intellectual property rights.
Second, enhance independent innovation, especially technological innovation. Accelerate the establishment of a technological innovation system in which enterprises are the mainstay, and a combination of production, education and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.
3. Encouraging both domestic and foreign sales to take into account the two markets. The company will actively participate in both domestic and international sales, strengthen its independent innovation and create its own brand, walk on two legs, and combine the two markets. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.
Fourth, establish channels, brand promotion and maintenance With a good product, quality assurance, appropriate brand promotion is particularly important, you can establish your own sales channels in the country, through the agency for marketing, can also There are many ways to promote cooperation with the media, which requires the company to dig out the right way through its own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.
Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the prevailing view in the world, the profit generated by the automobile aftermarket is about 7:3 compared with the relative pre-market. In the entire automotive industry chain, the profits generated by the post-market are at least more than double that of the pre-market.
From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year.
In response, China's hardware tools face a rapidly growing market. We must seize the opportunity to quickly occupy or expand the market. There are several points worth noting:
First, a clear focus on development to promote the transformation and upgrading of industrial structure to develop electric tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, focusing on the development of high-end and exquisite combination of tools, car tools, construction hardware, Kitchen appliances and other products accelerate the formation of multi-species, multi-species, serialized core technologies and products with independent intellectual property rights.
Second, enhance independent innovation, especially technological innovation. Accelerate the establishment of a technological innovation system in which enterprises are the mainstay, and a combination of production, education and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.
3. Encouraging both domestic and foreign sales to take into account the two markets. The company will actively participate in both domestic and international sales, strengthen its independent innovation and create its own brand, walk on two legs, and combine the two markets. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.
Fourth, establish channels, brand promotion and maintenance With a good product, quality assurance, appropriate brand promotion is particularly important, you can establish your own sales channels in the country, through the agency for marketing, can also There are many ways to promote cooperation with the media, which requires the company to dig out the right way through its own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.
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Yong Yue Medical Technology(Kunshan) Co.,Ltd , https://www.yongyuelab.com