Gold brand bathroom and network integration marketing whirlwind

On August 4th, the “Who is Tian Liang successor” Olympic quiz event held by Jinpai Sanitary Ware has been closed. The winners who have been randomly selected by the system have already seen the results, and the prizes have been sent to the winners in recent days. At this point, the gold medal bathroom launched a strong Olympic quiz - "Who is Tian Liang successor" event ended with a full stop. With the strong brand appeal of the gold brand bathroom, plus the suspenseful quiz link, with rich prizes, "Who is Tian Liang successor" Olympic contest has been sought after by the majority of netizens, voting is unprecedented, undoubtedly for this Olympics Add a beautiful scene to the season!

According to Zeng Xiaoling, director of marketing for Jinpai Sanitary Ware, “Who is Tian Liang’s successor” in the gold medal bathroom. The Olympic quiz is one of the many plans for the network integration marketing of Jinpai Sanitary in 2012. This year is the Olympic year. The gold medal bathroom and the Olympic champion have an indissoluble bond, from the brand culture connotation of the gold medal to the brand concept of “taste gold life”, from the popularity of the “Top Ten Brands of Chinese Sanitary Ware” to the former Olympic champion Tian Liang. Expressing endorsements, all of which illustrate this point. Gold brand bathroom with the new media platform for Olympic marketing can be said to be a matter of course.

Zeng Zong said that Jinpai Sanitary has long been committed to brand building. After years of network marketing, magazines, newspapers and other aspects of three-dimensional marketing, gold-brand sanitary ware has been transformed from well-known brands in the industry to well-known brands. At the same time, under the premise of consolidating traditional media, we are also vigorously exploring new media marketing fields with Weibo, online video and smart phone terminals as carriers.

It is reported that in 2011, Jinpai Sanitary Ware opened the official enterprise forum of Sina, and other major portals to open the gold-branded bathroom, which was precise in the form of interactive communication and specialization for the specific population after 80 and 90. The brand spread has achieved good communication results. In June this year, the gold medal bathroom Taobao Mall was officially launched, which is an important carrier and strong support for the integrated marketing of Jinpai bathroom network. The launch of Taobao Mall and the development of Olympic marketing, this series of measures will undoubtedly make the gold-plated bathroom once again in the forefront of the industry, showing the charm of the gold-brand sanitary ware “China Top Ten Brands” benchmarking enterprise.

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