Zibo mahogany furniture brand boosted

Zibo Redwood goes to the whole country

The Economic Herald reporter noted that the exhibition hall was crowded during the exhibition, especially in the mahogany furniture exhibition hall.

"Overall sales are good. The show has a good effect regardless of popularity or scale, especially on the two days of the weekend, with more visitors." Meng Qingmei, director of the office of Shandong Fuwang Furniture Co., Ltd., said in an interview with the reporter, "Redwood The furniture industry is quite special, and potential prospective customers are critical. Exhibition promotion is very important for us to tap potential customers. "

"During the exhibition, there are many furniture discounts and all styles are 20% off." Li Li, sales consultant of Zibo Fuguanghong Animal Husbandry Furniture Co., Ltd., told the reporter that consumer groups are mainly individuals, such as those in Zhangdian District of Zibo and Dongying. There are also companies to negotiate.

"The transaction volume during the exhibition is about 5 million yuan. There are individuals and distributors. The distributors are mainly from Zibo and Linyi." Zheng Yuanlin, chairman of Mingshantang Classical Redwood Furniture Co., Ltd. from Fujian, told the reporter, "We are The first time I came to Zibo to participate in the exhibition, the effect was better than expected. The sales of our company's products in the Shandong market accounted for 1/3 of the total output, and it has a certain reputation in the Shandong market. "

"The 'Lu Zuo style' is famous all over the country. Zibo is also the main gathering area of ​​Shandong redwood furniture. Of course, redwood furniture is coming to Zibo." Mr. Zhang, a distributor from Hebei, said in an interview with the reporter, "This exhibition gathers With so many mahogany furniture boutiques, the opportunity once a year is rare. "

Meng Qingmei told the reporter that as of now, Fuwang Furniture, as the leading enterprise of Shandong furniture, has sales all over the country. In addition, the Herald reporter visited the Redwood Exhibition Hall and learned that many redwood furniture brands have also gone out of Shandong to the whole country. Zibo Redwood Furniture is leading Shandong Redwood to become "red".

Brand building into an advantage

"Brand is a kind of credit, and it is a promise made by the enterprise to the enterprise through the trademark. Brand building is very important to the operation of the enterprise." Sun Yueyao, professor of the School of Economics and Director of the Brand Research Center of Shandong University, said in an interview with the reporter, Quality is a legal concept and a necessary condition for brand building. "

"As a leading furniture company in Shandong, strength is on the one hand. As a production-oriented enterprise, production is backed up. While ensuring quality, focusing on brand building is a key factor for us to maintain our advantages in the overall downturn of the furniture industry." Meng Qingmei Tell the reporter.

  Li Li told the reporter that the mahogany furniture embodies a culture, and the good reputation of consumers is the most important competitive advantage. This year's furniture market is generally sluggish, and its companies have a relatively cheap advantage in price while maintaining a competitive advantage in quality. "One of the key factors for corporate brand building is to consolidate old customers." Sun Yueyao said, "Customer benefits equal material benefits plus emotional benefits. Like high-end consumer products like mahogany furniture, regular customers are also potential customers. In addition, Old customers' promotion of products is the best advertisement. "

It is reported that mahogany furniture is different from other industries, and many brand manufacturers focus on repeat customers. Li Li told the Herald reporter that the consumption capacity of the circle of friends of old customers is mostly the same, this is its main potential customer market. (Litian)

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