The hardcover room has become a piece of "fat" in the building materials and furniture industry.

As the proportion of finely decorated homes in the real estate market is getting higher and higher, and the pace of life of urbanites is fast, buying a finely decorated room can save time and not waste time on renovation. Once the fine decoration room is hot, it will inevitably affect the development of the home improvement market, making the home improvement company face enormous external challenges. Then, can the fine decoration house “eat” the market share of the home improvement company and become the master of the industry? Many industry experts say that there are some inevitable shortcomings in the hardcover house, and the home improvement company can start from these shortcomings. Seeking a new source of profit. The owner worried about the quality of the fine decoration house. In the investigation, the reporter found that many consumers have great doubts about the fine decoration house. In addition to the lack of personalization, they also have great concerns about the quality of the hardcover room. There are still many consumers who believe that fine decoration is only the scorpion used by developers to raise prices. Some owners think that the price of fine decoration provided by developers is too high, so they don’t have to spend so much money to find a home improvement company. Some insiders said that there is no relevant standard for the decoration of finely decorated rooms, and the standard for the delivery of rough houses is mandatory by the state, which leaves some developers with speculative gaps. Shen Ruitao, director of decoration planning of Longrui pointed out: "The hardcover room is relatively closed during the renovation. The owner can only see the finished product and can't see what materials the developer uses. At the same time, there are problems in the warranty of the hardcover room. Some hardcover rooms are in the There is no problem at the beginning of delivery. When the time is long, there is a problem exposed. At this time, the consumer does not know who to solve. On the contrary, when the rough house is renovated, the owner can check the progress and quality of the decoration company in real time. After that, there is also a certain number of years of warranty. Relatively speaking, it is not easy to have problems. It is easier to solve the problem.” The home improvement company seized the hardcover of the hardcover room and asked for development. Shen Taotao said: “At present, many consumers have strong personalization for decoration. Demand, the general small apartment can be finely decorated, because the small apartment is mainly aimed at the young people who bought the first time. These people have relatively high pressures on work and life, and the leisure time is relatively short. Therefore, after the small apartment is implemented in a fine decoration, it will not be There will be more demand. For villas or large-sized apartments with very high personalization requirements and very large engineering volume, hardcover The acceptance of the room is not so high.” He pointed out that the large number of hardcover rooms undoubtedly brought shock to the home improvement company. However, the home improvement company is willing to cooperate with the developers through various channels to divide the “big cake”. . Mr. Yang, the No. 1 Home Planning Director, pointed out that the current concept of private customization is deeply rooted in people's minds. Whether it is cabinets, wardrobes or sanitary wares, the custom route will be inevitable. The uniform decoration style will inevitably result in the same result. The decoration style provided by the developer is inevitable with the owner. There is a certain gap in preferences, which cannot fully reflect the aesthetic orientation of the owners. Mr. Yang stressed: "At present, many consumers who have bought a finely decorated room will re-find the design and construction of the home improvement company before the check-in. In addition to some hard-packing that cannot be replaced, others will have a certain degree of re-processing; we have also recently Change the business model, use the online and offline combination mode, and broaden the market at the same time, there are also a lot of trials and inputs in the soft decoration, to meet the renovation needs of the fine decoration owners." Some home improvement company owners are full of the promotion of fine decoration houses The urgent sense of crisis, the manager of the Terminator’s decoration told reporters: “Under the situation of not eating the cake in the hardcover room, we can only continue to broaden the market and engage in more activities to reshuffle in the future home improvement industry. It is not eliminated when it is." The hardcover room of building materials and furniture is good for us. In the eyes of furniture and building materials, the fine decoration room is a piece of "fat". They all try their best to cooperate with the developers. Manager Zhang of the Sophia Wardrobe told the reporter: "We have contracted the hardcover houses of developers such as China Shipping and Evergrande in recent years. Although the unit price of the products has been depressed, after all, it is a big order to negotiate a project. Going a lot of operating costs, in addition, in view of the strengthening of individualized demand in the market, we are also taking the road of custom-made wardrobes, and developing together in two aspects. It can be said that the future market prospects are good.” The practitioners in the building materials industry generally agree with this. From the point of view, they believe that today's hardcover rooms are increasingly demanding furniture and building materials. Under the premise of ensuring quality, some developers have tried to uniquely decorate each household, which also has an important positioning for their products. The impact, coupled with the traditional market's individual needs in recent years, the trend is hot, the market can be described as unlimited business opportunities. It should not be overlooked that furniture and building materials manufacturers believe that the cooperation with developers in the hardcover housing project can perfectly establish their own brand image, not only does not threaten their market share, but more opportunities.

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