![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Yesterday, the reporter was informed that after the media disclosed that some of Da Vinci's home products had fraudulent behavior, consumers have now entrusted lawyers to defend their rights. Da Vinci may be subject to a collective claim by consumers, the total amount of claims may exceed 100 million yuan, or the highest amount of domestic consumer claims. The industry believes that the Da Vinci furniture incident has had a certain impact on the entire domestic industry, including the imported furniture market and the domestic furniture market, the furniture industry may need a process of reshaping the image. Consumers should strengthen their awareness of self-protection, correct consumer psychology, and have an objective understanding of related products. Do not blindly consume. More than 60 consumers intend to claim Da Vinci's Da Vinci consumers in Guangzhou, Shanghai, Beijing and other regions are “assembling†rights. The reporter learned from Beijing Yingke (Guangzhou) Law Firm, the initiator of the activist action yesterday, according to preliminary statistics, there are more than 60 Da Vinci consumers registered in the Guangdong, Shanghai and Beijing, and the preliminary statistics of Da Vinci furniture consumption. The amount is more than 70 million yuan. If the claim is doubled, the amount of the claim will exceed 100 million yuan, or it will set a record for domestic consumption claims. “The head of Da Vinci’s company had publicly promised at the press conference that if Da Vinci’s furniture had a fake origin, it would lose ten. The consumer has the right to ask Da Vinci’s home to claim rights according to its promised compensation standard. According to the purchase price of 10 times the compensation, if so, the amount of the claim is higher." Guangzhou lawyer Chen Beiyuan said. Jiang Suhua, the liaison person of Beijing Yingke Law Firm's Beijing headquarters, said that since Da Vinci consumers are scattered throughout the country and their respective demands are different, the rights lawyers are actively contacting consumers to collect relevant materials and evidence. Will be unified on behalf of consumers and Da Vinci negotiations. If the negotiation fails, then decide the next claim plan, such as filing a class action lawsuit with the court. According to Shanghai-based lawyer Li Renzheng, some of the consumers who registered to report that the Da Vinci furniture purchased have different quality problems, such as the smell of furniture is very heavy, the cabinet door is often not tight, often need to repair, sofa The skin is slightly peeled off, and the handrails of the table and chair are peeled off. Guangzhou-based lawyer Chen Beiyuan claimed that in addition to quality problems, Da Vinci still has a lot of irregularities in the sales process. According to the introduction, during the investigation, he found that in the purchase and sale contract provided by Da Vinci to the consumer, the product name column was replaced by only the number, and the basic information of the product origin, brand, trademark, material and other products were not written. Bright. Li Renzheng also said that many sales agreements not only do not see brands, trademarks, but also product specifications, commodity inspection certificates and proof of origin of goods. "This has caused some consumers to know the furniture brands they have purchased so far. I know that the furniture was purchased at Da Vinci.†In response to the consumer collective rights activism, Da Vinci Home Co., Ltd. said in an interview that the Da Vinci company has opened 400 service calls, and consumers’ problems will be collected. And solve it. Da Vinci will negotiate with consumers to resolve related issues with the utmost sincerity. Or the highest record of domestic consumer claims. It is reported that although Da Vinci opened the customer service hotline on the 25th of this month, he promised to contact consumers within 24 hours after acceptance and follow up. However, more than 60 consumers have contacted Beijing Yingke Law Firm. Because Da Vinci's home is expensive, if you want to defend your rights collectively, the amount of the claim may exceed 100 million. According to the law firm's lawyers, there are four main problems reflected by Da Vinci consumers: First, they believe that there is fraud, Da Vinci furniture origin is false, posing as imported furniture; second, that furniture is There are quality problems in use, such as degumming, odor, etc. Third, the consumer has paid for the purchase of the order, but after seeing the media report, the contract is required to be terminated; the fourth is in the purchase contract signed by the consumer and Da Vinci. Finch only wrote the product code on the contract, which caused the consumer to be confused about what brand he bought and where the origin is. Among them, the last point undoubtedly increased the difficulty of defense. "Face consumption" allowed Da Vinci to admit that the propaganda was inaccurate, apologized to consumers, and opened a special line for return. Since the exposure, Da Vinci has been angering people's hearts despite the constant publicity of brand crisis. Da Vinci gave a vivid lesson to the furniture business, which caused people to deeply reflect and discuss: Who is the invisible pusher behind the Da Vinci incident? "Consumers blindly worship luxury goods, only buy expensive and do not buy the right products, so that Da Vinci has the space to drill, easily use fake imported furniture to fool consumers and gain huge profits." July 22 At the "China's Home Furnishing Luxury Road" forum organized by the National Federation of Industry and Commerce Furniture and Decoration Industry Association, Lai Yanan, the founder of DOMO NATVRE home brand, summarized the root cause of the Da Vinci incident. In the consumption of luxury goods, many consumers in China have a misunderstanding that the price of luxury goods is equal to the identity. The higher the price, the more noble the buyer's identity. With the words of the July furniture furniture director in July, "luxury goods are a kind of face goods in China, far from being enjoyed by themselves like foreign countries." He pointed out that people who buy Da Vinci furniture basically put it at home for others to see, not to buy it for themselves, even if Da Vinci has something to do, there will not be too many customers asking for a refund. Imagine who would say that I bought a fake? This is a typical case of Chinese face culture. The purchase of such luxury goods as Da Vinci, consumers pay more attention to the "face" brought by the price, but do not pay attention to the use value, Lei Ben, general manager of Anjie Shi Technology Co., Ltd., who specializes in smart home, also feels the same. He lived in Belgium and sat on a table made in 1815 with a 200-year-old fork, which is hard to imagine in China. “In China, if the price is as luxurious as the Da Vinci furniture, the fork and the table will definitely be supplied, not to mention it in daily life.†Lei Pen believes that in the consumption of luxury goods, Chinese consumers The understanding and consumption trends are different from those in foreign countries. Most Chinese consumers consume according to price and popularity. They lack attention to knowledge about product design and use functions, which creates a survival for Da Vinci's origin and virtual price. space. The Da Vinci incident has affected the furniture industry to rebuild the integrity of the industry. The industry believes that the Da Vinci furniture incident has had a certain impact on the entire domestic industry, including the imported furniture market and the domestic furniture market. The furniture industry may need a reshaping image. process. However, some merchants believe that the Da Vinci incident is a good thing for the entire furniture industry. “Because it regulates the market, consumers benefit from it. This event should be a mirror for the entire furniture industry to introspect, and it is also a learning opportunity for consumers to identify imported brands and promote their rights awareness and skills. Huizhou Decoration Industry Association Secretary-General Wang Weisen suggested that consumers should sign a standard sales contract when purchasing furniture. The contract clearly indicates the key issues such as material and place of origin. If it encounters the issue of rights protection, it has legal effect. Experts say that the reconstruction of the confidence system requires three parties. The joint efforts to make the market develop healthily. First, improve the regulatory laws and policies of relevant departments, and enhance the influence and execution with the development of the industry's authoritative certification bodies. Second, furniture manufacturers are self-disciplined, law-abiding, and socially Consumers are responsible, strengthen the management of dealers, and avoid short-term behavior. Third, consumers should strengthen their awareness of self-protection, correct consumer psychology, and have an objective understanding of related products, and do not blindly consume.
Brown Color Wood Floors,Oak Wood Flooring,Engine Parquet Floor,Hand Scraped Wood Flooring
Shaoxing Haohua Timber Industry Co., Ltd. , https://www.woodtopiafloor.com