Approaching the Northwest Smart Home Starts Late Business Management Needs to Be Standardized

When you come to the ancient Sanqin land, everyone will first think of the long history and rich cultural heritage. Since ancient times, Futai Ankang has been the pursuit of people's life in this land, as a smart home with a new concept of life. What kind of development will the ancient and mysterious land show? With many questions, we have taken the fast-developing Xi'an metropolitan area as the center to bring the readers a first-line interpretation of the Shaanxi smart home market. It is understood that due to geographical constraints, the smart home market in Shaanxi started relatively late. Around 2004, businesses engaged in central air-conditioning and home audio-visual projects began to contact smart homes. However, there were not many consumers who knew about smart homes. The concept is also vague. Smart homes began to attract more users. In 2007, some consumers who were influenced by the foreign market and had professional technical backgrounds gradually tried to accept smart homes. In addition, the training of designers for decoration designers also drove the terminals to some extent. User demand at the user level. Terminal consumption is more rational. Brand professional service Wang Wenbo, the general manager of Yipin Intelligent, who operates smart homes in Shaanxi and Shanxi, has unique insights about the differences between the two markets. Wang always believes: “Shaanxi and Shanxi smart There is a certain difference in the home market. From the perspective of customer demand, the consumers in the Shaanxi market are more rational than the Shanxi market. It is well known that there are more 'coal bosses' in Shanxi, and there are also many 'coal bosses' in the northern Shaanxi region. 'Oil boss', in contrast, Shanxi's high-end consumer groups are more daring to try on some new things, while Shaanxi is more concerned with traditional consumption, limited efforts on new things, more conservative consumption, and the gap between rich and poor. On the other hand, Shaanxi is relatively small compared to Shanxi. The middle class with a certain cultural accomplishment occupies the main consumer group. The consumption performance is more rational and the consumption power is limited.” Yan Chao, general manager of Shaanxi Xiadu Trading Co., Ltd., from the perspective of customer spending habits Point out: "The main customers currently exposed are concentrated in the urban middle class and successful people. These owners live in high-end communities and have a high pursuit of quality of life and family environment. When consumers choose products, price, function and brand are the focus of their choice of products, consumers are also products and products, brands and brands. In comparison, selection and selection, in general, products with more functions, stable quality and reasonable price will always be recognized and selected by consumers.” The active market in the dealer market dares to innovate in the process. During the interview, we found that construction Experience store has become the consensus of many buyers in the process of becoming bigger and stronger. Xi'an Honeywell Environmental Technology Co., Ltd., which has just invested in smart home operation in August this year, is currently located on the fifth floor of Xi'an Hongxing Meikailong Store. The store is undergoing renovation. According to the company manager Li, there are not many similar businesses in the same building materials city, and there is no large-scale "climate". The current positioning of smart home consumption is still in the niche group, in the choice of cooperation in the decoration channel, as a business is still more cautious. The high-end designers in the local market still have a certain understanding of smart homes. For the promotion of the local market, Manager Li also proposed the salon-style marketing concept, which is to directly experience the customer through the combination of the home theater and the simple smart home. Stronger, achieve sales in the form of a salon party. Create an atmosphere that impresses the high-end customer base. Smart homes do not require a wide range of publicity, but should target specific consumer groups. In the initial stage, the business operation is in urgent need of regulation. In the early stage of the market, based on the asymmetry of information dissemination and the low barrier to entry, there are many local “guerrillas” who do not have their own facades and experience stores, and the designers of the decoration company “have no single order. "Do it." This kind of market demand is low, but the situation of more smart home businesses has caused the market to be in a state of oversupply. Wang Wenbo, general manager of Yipin Intelligent, said frankly, “The small businesses engaged in smart homes in the market are mostly single-handedly fighting, which has led to a mixed market. In addition, the demolition of Taiwan and the price war are equally worrying. From the perspective of long-term development, the overall The professional quality level needs to be improved.” Integrating effective resources to grasp the local market trend At present, Ruiboan Intelligent is also renovating the 400 square meter new experience store in the local building materials market. The main business of the parent company is real estate, smart home. The contacts are also internal relationship customers, and the high-end customers are not sensitive to the price. The company manager Liu Wei is still satisfied with the operation of the local market. Ruiboan Company has concentrated more on the high-income group of customers represented by villa owners, covering the basic functions of smart homes through a single-person configuration of around 100,000. Regarding the development of the local market, Manager Liu believes that the overall development of smart homes in the northwest market is still relatively slow. The main reason is that customers' perceptions of this aspect are still relatively lacking, and the market promotion is not high, although the price of some smart products is not High, but low prices do not mean that customers will be willing to pay. The next step is to consider setting up relevant equipment in the model of each real estate. Now the relevant real estate in Yulin area has also tried the basic standard lighting selection. The owner can choose if there is additional demand. In addition, in the daily sales process, the form of joint decoration company to carry out small-scale customer exchange activities to attract high-end customer experience has also achieved certain results. In the interview of Shaanxi's energy economy gestation potential market in Shaanxi smart home market, we unintentionally met Ren Wusheng, manager of Shenmu Licheng Intelligent Engineering Co., Ltd., and many people in Shenmu County may be strangers, but some time ago, The news that Shaanxi Shenmu promotes universal medical treatment has been reported in major media outlets across the country, which has also made Shenmu, a small county located in a remote area, attract the attention of all parties. In the early years, he worked as a weak electric project in Wuhan. When he chose to return to his hometown to create a weak electric engineering company, the main consideration was not that there were not many local counterparts. The initial idea was to seize the local weak electricity market through smart home, but it was counterproductive in the basic business of Shenmu. Nothing has been carried out. Some of the retail investors who have done it in tens of thousands of yuan have gradually turned to the weak electricity project focusing on security. During the interview, we found that in the face of the emerging consumer market in northern Shaanxi, many engineering companies in Xi'an have already extended their keen “market tentacles” to the northern Shaanxi region. It is understood that Ruiboan Intelligence, located in Xi'an, currently occupies half of the company's business in northern Shaanxi. Company manager Liu Wei pointed out: “The local consumer groups with 'coal boss' and 'oil boss' are often considered Companies in distant places and large places will be more professional. Users choose functional smart home products more from functional considerations, because consumers who choose this product are often not sensitive to price factors, and whether the functions can meet the requirements of use and Operational convenience has become a major consideration.” The current smart home market does not have a “final shortcut”, and both manufacturers and distributors have to face all kinds of problems, as the general manager of Yadu Trading, Ms. Chao: How to let users recognize that smart home is a necessity for life rather than a luxury decoration? How to let users recognize the quality of smart home products is reliable, after-sales guarantee? How to let customers understand that smart home is a popular product that helps improve the quality of living and living? Becoming a market groping process, Shaanxi smart home businesses, and even the industry Common thought.

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