Hardware tools companies actively explore the market

On the afternoon of September 16, in front of the booth of Yueqing Zhiwei Tools Co., Ltd., Mr. Liu from customers in Quanzhou made a round of laps and immediately bought the company's 500 drills. "We try this batch of products first, and if it is good, we will place orders again," said Liu.

The reporter was informed that the 28th China International Hardware Fair, co-sponsored by the China Hardware Industry Commercial Association and the China Minmetals Chemicals Import & Export Chamber of Commerce, was held on September 16-18 at the Guangzhou China Import and Export Fair Complex. A number of hardware tools companies participated in the exhibition to open up the market.

Do a good job of quality grab the market

Yueqing Zhiwei Tools Co., Ltd. is the main product is a drill and hole opener, this is the first time to participate in China International Hardware Fair, he brought more than 20 kinds of new products to the exhibition hall.

“This is a regional exhibition in Guangzhou, and the impact is not as good as the one held every year by Yongkang. I tried it, but I did not expect that the first time I would like to participate in the exhibition. The domestic customers from Jiangxi, Fujian, and Jiangsu are interested in our products. There were 7 or 8 customers who had reached a cooperation intention on the site and there were 5 orders.” Lin Xu, chairman of the company, told reporters that the company participates in two or three exhibitions every year and sells products. The original company only did OEM, in recent years, began to do their own brand, and constantly improve product features, so that products have more say.

In response, Zhuang Zaiyong, general manager of Zhongtian Tools, who participated in the exhibition, also stated that he had previously been doing OEM and had not posted anymore. He had done his own brand and started to publicize and expand the market. "Our products are used on electric hammer guns and impact guns. The sales situation in the past few years was relatively good. The domestic market was in short supply, and it has decreased in the past two years. This year's semi-annual sales volume fell 7% year-on-year. The situation is therefore grim. Only by going out so that more people know our products, so as to increase market share." He said.

Zhuang Zaiyong said that the hardware tool industry will not be very good in 5 to 10 years. Therefore, I went to all places to inspect and started transformation and upgrading three or four years ago. The key to the transformation is to improve product quality. The road can go further.

Low demand is the main reason

Many companies stated that actively participating in the exhibition to open up the market was due to the downturn in the international market. Huang Lincheng, chairman of Tianli, said that the company has always been an export-oriented company. However, this year's export volume has decreased by 50% year-on-year. This is the first time he has encountered the factory in more than 20 years.

According to statistics of the Wenzhou Customs Office in Yueqing, the value of exports from January to August this year was 8.042 billion yuan, a year-on-year decrease of 6.4%.

Huang Lincheng said that Russia and the Middle East used to occupy more than 70% of the company's share. Last year's devaluation of the Russian currency made the country’s economic influence greater, and the customer’s orders were greatly reduced.

“So, apart from exploring new markets in foreign countries, we have also pushed the pace of domestic brands and expanded the domestic market even faster. This year we participated in seven domestic exhibitions and promoted our products. The effect is better. 30% increase.

Zhuang Zaiyong also deeply feels the same. He said that foreign trade is 6 to 4 within three to four years and this year it is 9 to 1. "The big situation is getting worse and worse, but I think it is a good start. Companies can use the current crisis as a driving force to do better and win the market."