Double 11! Deep analysis of furniture e-commerce 6 major trends

Double 11! Deep analysis of furniture e-commerce 6 major trends

Trend 1: Service is at home, committed to comprehensive relief

In the normal e-commerce operation, the end of the entire shopping process is usually the end of the receipt of the goods, but in the furniture e-commerce, only the real comprehensive service, there is an opportunity to stand out. And "delivery to the home, install home" has become a must-have trick for furniture e-commerce. For example, Huari Home has a "500 city area 0 yuan five packs" last year (ie: five sets of bedroom, double bed + bedside table * 2 + four door wardrobe + mattress, nearly 500 free homes in 500 areas, shoot After the next look for customer service can reduce the freight) service, and this year, Tmall home improvement is also in line with the rapid rise of the rapid flow, "delivery to the home, worry-free installation" service commitment to further impress consumers.

Tmall's home improvement one-stop solution provides consumers with a comprehensive service.

Trend 2: Topic Marketing Boosting Communication

Theme marketing is common in mobile phones, cosmetics and other pioneering industries. It is a relatively new marketing method in the furniture industry. However, in recent years, individual furniture brands have been reflected and achieved good results. It is a marketing method that gives a simple commodity or activity to a certain theme, can better tap the selling point of goods or activities, make the sales activity more humanized, and stimulate the desire of customers to purchase. In this year's "Double Eleven" marketing and promotion army, Lin's wood industry has attracted the attention of consumers with the marketing method of "old Chinese medicine".

Trend 3: Offline brands push young online products

A considerable number of offline brands often choose younger and more cost-effective products when they promote online products. This is based on the consumer group formed by the Tmall website. The consumers who buy furniture on the shopping site are mostly young and middle-aged. They have a younger aesthetic and focus on the price/performance ratio. For example, Rehome's brand Rehome is dazzling with its young and elegant product design; when the mousse bedding products are pushed on the line, it is a change of the original dark color, and the bright color is introduced. Bedding match.

Trend 4: E-commerce branding is obvious

It is not difficult to find that among the many e-commerce brands, a number of furniture e-commerce companies have emerged. Lin's Wood, Ximengbao, Dream Lily and other brands are well known. This also conveys a message: the brand of furniture e-commerce Theization will become increasingly apparent. While building a brand to increase its visibility, it has also increased its premium capacity. Faced with products of the same quality, quite a few consumers tend to choose higher-priced but branded products. The furniture e-commerce realizes the consumer's consumption psychology, but also intensifies its efforts to shape its brand image, guarantee its brand quality and endow its brand value.

Trend 5: The rise of original design brands

More and more independent designers are beginning to emerge, and original design brands have emerged. The development of modern technology and the Internet makes it easy to copy furniture products, while the original design is especially precious. People pay more attention to the continuation of original power, and more and more original design brands are beginning to be concerned, including å± ã€, æœ¨æ™ºWorkshop and other brands. The home of Taobao is the birthplace of original design. The operating philosophy of the home is â€œbeing a designer around the userâ€. The main page is the sale of independent original designers and their works, and the original home is launched. Experience exhibition, let more people come into contact with original home products.

Trend 6: Further integration online and offline

In the past, offline to online has been transferred to today's online to offline, which is a historic turning point in furniture e-commerce, and further integration of online and offline is also an urgent need for furniture e-commerce. The former CEO of Melody Music Gao Yang once expressed the importance of the offline experience store, and used the offline experience store to guide online transactions, which will effectively increase the online transaction rate. In addition, Lin's wood industry started on the Taobao website has recently accelerated the offline layout, providing consumers with a better shopping experience and communication platform; very home also set up a special page to introduce the offline experience store location; Mousse flagship store Also use the high German map to experience offline store drainage. Under the introduction of all products in the Mousse flagship store, there will be a map of Gaode showing the layout of the store under the Mousse line.

In the face of changes in consumer shopping habits and household needs, furniture e-commerce companies have responded accordingly. The convenience of the Internet has also caused the flow of physical store visitors to penetrate into every corner of the market. So, who can get a seat in this year's Double 11 Shopping Carnival? let us wait and see!

More furniture information is available at http://

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