In the age of inflation, look at the four expressions of the furniture industry.

The most heard words in 2011 should be “price rise”, prices have risen in an all-round way, and all walks of life are faced with various opportunities and challenges. Of course, the furniture industry is not excluded. The prices of raw materials, labor and store rents have risen across the board. As a result, the final price of furniture has to rise, and the frenzied situation of mahogany furniture has made people see another business opportunity. The price has risen sharply. Both buyers and sellers are feeling the pressure in the first half of the year. The price of furniture has risen markedly, especially for furniture such as mattresses, sofas and cabinets. Why is the price of furniture rising all the way? The price of furniture interior materials, such as aluminum used in hardware, stainless steel, paint, glue and other chemical materials, is the main factor affecting the rise in furniture prices. In addition, as a labor-intensive industry, labor costs are also one of the reasons for the overall price fluctuations in the furniture industry. The reporter learned that the price of most brand furniture has risen by 5% in April. As the price of materials is still rising, some furniture is expected to increase by 8% in early October. At present, most of the furniture on the market has risen in price, and each piece of furniture has risen between 300 yuan and 600 yuan. In fact, the gross profit of the factory is only 6%. The head of a home brand attributed the price increase of furniture to the increase of cost price. He believes: “Furniture production costs include factory rent, workers' wages and raw materials; firstly, the “rigid cost” of furniture Growth has led to an increase in furniture prices, such as natural wood, particleboard, cotton, leather and hardware accessories, which are the primary factors leading to the price increase of furniture. Secondly, the increase in the cost of living, manufacturers can only hire workers with high salaries, labor costs Improvement is also an important reason for the adjustment of furniture prices.” “I thought the house was the most expensive. When I bought the house, everything was fine. I recently started to see the decoration and found that the price of furniture and building materials has risen too much. If you dare to look at the original price, you must catch up with the discount before you dare to start." Mr. Du said in an interview with the reporter: If you can afford a house, you may not be able to afford it. "Now the furniture is getting more and more expensive, the original home improvement budget is far from enough!" The National Bureau of Statistics macroeconomic data showed that in July 2011, the CPI rose by 6.5% year-on-year, a 37-month high. Under inflation, the price of the furniture industry is rising, and consumers seem helpless! The price of solid wood furniture is not the same as that of Mr. Du, who is preparing to decorate the new house. He accidentally discovered the purchase order of his parents when they renovated the furniture in 2000. "My parents' furniture at the time included a double bed, a single bed, a five-door wardrobe, a TV cabinet, a desk, a dining table plus four chairs and a chest of drawers, and three bedside tables. They are all solid wood. I saw the total price shocked. At that time, this set of solid wood furniture cost 10,000 yuan, and only paid 200 yuan deposit. Now I have to pay 20%-50% deposit. Mr. Du said, "According to the price of solid wood furniture, you can buy two beds for 10,000 yuan." Brand furniture unified price increase of 10% "On the day in a well-known brand furniture store, the clerk said that their group from 9 On the 10th of the month, all the plate furniture will be raised by 10% on the basis of the existing price.” Mr. Du quickly calculated an account: If you buy furniture here, the original 30,000 yuan can be fixed, and the price is much more than 3000. yuan. It is not just the brand that wants to raise prices. “Our furniture has to increase in price every year. It is estimated that the price will be raised again once in the year.” A brand furniture salesperson told Mr. Du that regular price increases seem to have become the practice of the furniture industry. Online shop Amoy furniture also wants to increase prices. I heard that buying furniture online may be cheaper than physical stores. Mr. Du then searched online. What he didn't expect was that some furniture stores on the Internet were also calling for price increases. “Because of the soaring prices of various materials, the cost of sofas continues to rise. From September 1st, the whole set of sofas will be reduced. The '1+2+3 combination sofas’ will be sold for 2080 yuan, and the single-piece sofa will be cancelled. Friends please take a photo before the fare increase." A shop owner selling the sofa gave such an announcement, and the current price of this sofa is 1950 yuan. In other words, after the price increase, it rose by 6%. Redwood furniture is especially wild, and prices are maddeningly high in gold. In recent years, special products such as mahogany, tea, medicinal materials, stamps, and jade have passed through a wave of thrilling price roller coasters at a jaw-dropping speed. Although Yinchuan is located in the northwest, it is synchronized with the country in the rhythm of mahogany furniture consumption. Judging from the price list of Liantian red mahogany furniture, the price of several major mahogany furniture products has increased by three to five times from September 2009 to September 2011, showing a new round of price soaring. situation. The price increase of mahogany furniture is much higher than the increase in the price of gold in the same period. It is understood that between 2005 and 2009, the price of redwood has completed the ups and downs from the mountains to the bottom. Since September 2009, with the weakening of the impact of the international financial crisis, the market of the redwood market has rapidly heated up. The price list of a rosewood furniture shows that the price of Vietnamese huanghuali furniture is 859 yuan/kg, and the price of lobular rosewood furniture is 689. Yuan / kg, Laos red rosewood furniture price of 179 yuan / kg, African chicken wing wood furniture price of 89 yuan / kg. By September 2011, Huanghuali Furniture was priced at 4,499 yuan/kg, lobular rosewood furniture was priced at 2,899 yuan/kg, Laos red rosewood furniture was priced at 699 yuan/kg, and chicken winged wood furniture was priced at 389 yuan/kg. Prices have risen from three to five times. From the list of prices, since 2010, the price has been adjusted almost monthly, and it has basically improved. According to the current price trend of mahogany furniture, it seems that it is early to buy early. But the roller coaster game of mahogany prices is also reminding consumers that the market is risky and investment must be cautious. According to industry insiders, commodities such as mahogany, which have the characteristics of maintaining value and increasing value, are now expensive, both in terms of the real demand side of the market and the ingredients of hot money speculation. In fact, behind the soaring prices of commodities such as mahogany furniture and the rapid bursting of the bubble, to a certain extent, it reflects the problems of single investment channels for private capital and narrow ways to preserve and increase the value of wealth. The rise in the price of mahogany furniture has attracted the reason for the frenzied rise in investment in hot mahogany furniture. Some insiders pointed out that this is mainly related to the year-on-year reduction of mahogany materials and the export of mahogany materials controlled by Southeast Asian countries. It is said that rare wood has a long growth cycle, reduced reserves, and some materials are in short supply or even extinct. Southeast Asian countries such as Myanmar and Laos have begun to strictly control the export of rare wood, resulting in the price of wood. Despite the rise in the price of mahogany furniture, mahogany furniture has not been so cold. Many people buy mahogany furniture as an investment, others buy mahogany furniture for collection, and their investment enthusiasm is comparable to stock investment. The industry analysts believe that the stock market in April and May this year has also played a role in fueling the stock collection fever. In the past few months, the stock market has given many investors a lot of surprises. In addition to buying a house and buying a car, some investors have already invested their profits in the collection of mahogany furniture. According to the "Qianjiang Evening News", there are currently more than 5,000 mahogany furniture collectors in Hangzhou, and the emergence of the bull market has objectively given these Tibetans more money. The price increase of mahogany furniture has been favored by young people. Instead of foreign furniture, it has become the new favorite of fashion. The leading enterprises in the redwood industry have pointed out that with the revival of Chinese life, with the opportunity brought by the Da Vinci incident, mahogany furniture will be difficult to develop. The situation, with the foreign furniture court. If it comes to furniture, China is ahead of the world. As early as the Ming and Qing Dynasties, China's furniture manufacturing has reached a state of perfection. But why do you enter the modern era, there will be so many people who advocate "foreign furniture", and neglect the traditional Chinese furniture that achieves a very high level of craftsmanship? Even ordinary Chinese people can easily count the advantages of mahogany furniture: high-grade materials, high-tech, and value-added functions. In addition, mahogany furniture has become a classic symbol of China's five thousand years of culture, which can show furniture. The master's aesthetic taste. The precious woods such as red sandalwood, huanghuali, rosewood and ebony can show the endurance and deepness of the wood. If the foreign furniture wins with "cortex", then the mahogany furniture wins the "wood". In the choice of materials, the mahogany furniture is extremely Strict, the choice is not high-grade wood, such as Zhuangyuanfang, Hongguxuan, Nianhong, Midland and other first-line brands, they are imported from India, Laos, Vietnam and other places. "Redwood furniture can't be purely an industrial product, but it should be a work of art." The industry believes that consumers are willing to spend hundreds of thousands or even millions of dollars to buy "foreign brand" furniture, it is better to use them to buy collections, appreciation , practical, craft, and culture are equal to the superior quality mahogany furniture. For example, in Hongguxuan store, hundreds of thousands of people can already buy a red rosewood product with a very good workmanship and a very good shape. In fact, in recent years, with the return of local culture, genuine and original mahogany furniture has become the preferred type of furniture for many high-end consumers.

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